Tesla's Original Roadster: Price, Specs and Range of the Vehicle That Sparked the Electric Revolution

Tesla released the original Tesla Roadster in 2008

Alexandre Prévot from Nancy

In 2008, Tesla Motors, now known as Tesla, Inc., introduced the world to the first high-performance electric vehicle, the Tesla Roadster. Launched when gas-guzzling cars ruled the roads, the Roadster represented a paradigm shift in the automotive industry. Let's look back at the Roadster's origins, development, and impact on the automotive world.

Birth of a Legend — The Roadster's Timeline

In 2004, Tesla Motors was created by engineers Martin Eberhard and Marc Tarpenning with the goal of revolutionizing the automotive industry. Elon Musk joined the company as its chairman and lead investor and is considered one of the founders of the company. The company's first project aimed to develop an electric sports car, and in 2006, the prototype of the Tesla Roadster was revealed. Production began in 2008, with the first Roadster delivered to Musk in February of that year.

The Roadster was an important milestone for Tesla because it was the company's first production vehicle. Before the Roadster, Tesla had only produced a prototype electric vehicle, which was used to generate interest and secure funding for the company.

Musk's Vision in Quotes

Musk, the 2021 Time Person of the Year, had high hopes for the Roadster. In a 2008 press release, Elon Musk stated. "The delivery of the first production Tesla Roadster marks a great historical milestone along the way to Tesla becoming one of the great car companies of the 21st century. The Roadster now in production is just the first of a series of models from Tesla, soon to be followed by our 4 door sports sedan. Eventually, Tesla Motors will offer a full line of electric vehicles, leading the way in the changeover from gasoline cars to an electric future."

In an interview with The Telegraph in 2012, Elon Musk explained, "With the Roadster, we wanted to create a product that would break the mould and convince people that an electric car could be cool, sexy, and fast."

In a 2008 interview with the New York Times, Musk said, "The goal of Tesla is to accelerate the advent of sustainable transport. If we could have done that with the first version of the Roadster, we would have. But we can't." (Source: The New York Times, Nov. 2, 2008)

The interior of the original Roadster features two screens

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During a presentation at the Cleantech Forum in San Francisco in 2008, Elon Musk stated, "I think the Roadster has had a significant catalytic impact on the industry. And the intent with the Roadster was to change the image of electric vehicles."

In a 2011 interview with Autocar, Musk talked about the Roadster's production: "The Roadster has been a great success, proving that we could make an electric car with the range and performance of a petrol sports car, but we always knew it was a stepping stone to producing more affordable, mainstream cars."

Musk also saw the Roadster as a way to pave the way for Tesla's future vehicles. But, he said, "The Roadster is not our end game; it's just the beginning. We want to use the technology we've developed for the Roadster to create more affordable electric vehicles that can be used by the masses."

The Lotus Connection — The Roadster's Foundation

The Tesla Roadster was based on the Lotus Elise, a lightweight, two-seat sports car from the British automaker Lotus. Tesla Motors collaborated with Lotus to develop the Roadster, leveraging the expertise of the established automaker. The Roadster borrowed the Elise's chassis, but its drivetrain, battery system, and body were unique to the electric vehicle. The final product was a marriage of cutting-edge electric vehicle technology and the timeless appeal of the sports car.

The Tesla Roadster has also left a mark on popular culture with its appearances in various films and television shows. For instance, the Roadster made a cameo appearance in the 2010 film "Iron Man 2," which was driven by Tony Stark, played by Robert Downey Jr. This appearance further solidified the car's status as a symbol of cutting-edge technology and sustainable luxury. Musk also appeared briefly in the Marvel movie.

Unrivaled Performance — 0 to 60, Top Speed and Range

The 2008 Tesla Roadster boasted impressive specs for an electric vehicle at that time. Equipped with a 53 kWh lithium-ion battery pack, the Roadster's max speed was 125 mph, with a range of 245 miles on a single charge.

The electric motor produced 248 horsepower and 200 lb-ft of torque, enabling the car to reach 0-60 mph in just 3.7 or 3.9 seconds, depending on the model. These performance figures were a testament to the capabilities of electric powertrains, showcasing that electric vehicles could be both efficient and exciting.

Original Roadster Price

When released, the Tesla Roadster carried a base price of $98,950, positioning it firmly within the luxury sports car market. Later versions sold for $120,000. Despite the high price tag, the Roadster was embraced by enthusiasts who recognized its significance in ushering in the electric vehicle era.

A Journey Beyond Earth — The Roadster in Space

In February 2018, Elon Musk's SpaceX launched the Falcon Heavy rocket on its maiden voyage with a unique payload onboard: Musk's personal Tesla Roadster. The car was sent into space as a symbol of human innovation and a nod to the powerful synergy between Tesla and SpaceX.

The Roadster, with a mannequin named "Starman" in the driver's seat, and the stereo system played David Bowie's "Space Oddity" on repeat, was placed into a heliocentric orbit around the sun. The vehicle now serves as a symbol of the limitless potential of human ingenuity and the boundless ambition that has driven the advancement of electric cars and space exploration.

The Roadster's Lasting Impact

Roadster was not without its challenges, however. The first models had issues with overheating and battery life, which required Tesla to make some adjustments and updates. In addition, Tesla faced problems with the car's transmission resulting in several recalls and updates.

In 2010, Tesla announced a battery upgrade program allowing Roadster owners to upgrade their battery packs to a newer and more efficient design.

Despite these challenges, the Roadster remained a popular vehicle among Tesla enthusiasts. As a result, the company produced approximately 2,450 Roadsters between 2008 and 2012, most of which were sold in the United States.

The 2008 Tesla Roadster began a new era in the automotive industry. It shattered the prevailing perception that electric vehicles were slow and unexciting, proving that they could compete with their gasoline-powered counterparts in terms of performance and driving experience. Moreover, the Roadster laid the groundwork for Tesla's subsequent models, which have continuously pushed the boundaries of electric vehicle technology.

A New Generation of the Roadster

In 2017, Tesla unveiled a new version of the Roadster, which promises to be faster and more powerful than its predecessor. The upcoming Roadster, boasting a top speed of over 250 mph and a range of 620 miles, aims to solidify Tesla's position as a leader in electric vehicle technology.

As a result of the Roadster's success, other automakers began to take notice and invest in electric vehicle research and development. Today, almost every major automaker has an electric vehicle in their lineup, and the market continues to grow at an unprecedented pace. In addition, governments worldwide are setting ambitious targets for adopting electric vehicles, and charging infrastructure has expanded rapidly to accommodate the increasing demand.

Tesla Roadster demonstrated the potential of electric powertrains to deliver impressive performance, efficiency, and environmental benefits. The Roadster's legacy inspires new generations of electric vehicles, pushing the industry toward a cleaner, more sustainable future. Although the Roadster is no longer in production, its legacy lives on in the current generation of Tesla vehicles and the company's commitment to pushing the boundaries of what is possible in the world of electric cars.

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Elon Musk Takes Over Tesla Sales For North America and Europe

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Following the recent departure of longtime deputy Omead Afshar, Elon Musk has stepped up to personally oversee Tesla’s sales operations in North America and Europe, according to a new report from Bloomberg, which cites people familiar with the matter.

This is a big shake-up that places Elon directly in charge of fixing Tesla’s sales slump in two key markets. The move has come as Tesla reported nearly on-the-ball deliveries for Q2 2025, hitting 384k deliveries, against a consensus street estimate of 385k deliveries.

New Leadership Structure

According to the report, Afshar’s former responsibilities are being divided between Elon and Senior VP Tom Zhu. Elon will now directly oversee the sales organizations in the US and Europe. As part of this change, Troy Jones, Tesla’s VP of North America Sales, will now report to Elon.

Tom Zhu, who is based in China, will continue to manage sales in Asia while also taking on the critical new responsibility of overseeing global manufacturing operations. Leadership of Tesla’s factories in Fremont, California, and Texas will now report to Tom. Tesla Energy’s factories will still report to Michael Snyder, VP of Energy and Charging.

For now, we’re unsure whether this is a temporary management structure, if the reporting lines will shift, or if Tesla will either hire or promote a new Senior VP of Sales to cover the duties.

Tackling the Sales Slump

The restructuring is a response to the recent downturn in sales. Analysts estimated that Tesla would deliver approximately 385k vehicles, which they essentially managed to achieve. However, deliveries fell short of production numbers, with Tesla delivering just 373k of the 410k vehicles produced.

This situation is particularly challenging in Central Europe. Europe has been noted as Tesla’s weakest market, according to Elon. Interestingly, Elon previously stated in several interviews over the last few months that there was no demand issue, but it now seems that there have been some issues with growing sales.

With Tesla’s new vehicle registrations across Europe having plunged 37% since the start of this year, and the rollout of the new affordable model, as well as more affordable versions of the Model 3 and Model Y seemingly delayed, there is a lot to do. Some analysts are projecting a second consecutive annual decline in Tesla’s global car sales for 2025.

The Rise of Tom Zhu

A key note in this reshuffle is the return of Tom Zhu to a top global operations role. Tom had previously led the construction and ramp-up of Giga Shanghai and was then promoted to Senior VP of Automotive Operations in 2023. Last year, he was sent back to China to focus on tackling regulatory hurdles with the launch of FSD in China.

His return to overseeing global manufacturing, even while staying in China, is a significant vote of confidence in his abilities. It also comes as Chinese authorities have begun drafting new autonomy guidelines to clear a path for the broader rollout of both Supervised and potentially Unsupervised FSD.

Wrap Up

This major restructuring shows that Elon is once again focused on Tesla and plans to personally tackle the company’s biggest issues. This will require a careful hand, as Elon’s forays into politics have caused self-admitted brand damage. If anyone can turn this around and have the Model Y return as the Best-Selling Vehicle of 2026, having just missed out by a few thousand vehicles to the Toyota RAV4, it is Elon.

Alongside him, Tom Zhu will be responsible for streamlining global manufacturing and ensuring that Tesla is ready to launch their new affordable variants in the near future, which should also make a considerable dent in sales.

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Tesla Shares Q2 2025 Numbers: Production and Deliveries Up Over Last Quarter

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Tesla has released its Q2 2025 production and delivery numbers, revealing an improvement in production and deliveries over Q1, but still down from a year ago.

Tesla produced 410,244 vehicles in Q2, nearly equal to their production a year ago, which was 410,831 vehicles. Production for this quarter was significantly up compared to Q1 2025, which only saw 362,615 vehicles produced. While production numbers matched those of a year ago, actual deliveries were down.

Q2 2025 saw Tesla deliver 384,122 vehicles, which was down approximately 59,000 units compared to the same period last year, but up by approximately 48,000 vehicles, or about 14% compared to Q1.

Breakdown by Model

The Model 3/Y segment continues to dominate Tesla’s production profile, accounting for 396,835 units produced and 373,728 delivered in Q2 2025. Deliveries for the “Other Models” category—which includes the Cybertruck, Model S, and Model X—were down compared to the previous quarter, with just 10,394 vehicles delivered, a 20% decline. Compared to a year ago, the drop for these vehicles is even more drastic, with sales being down 52%. Tesla refreshed its Model S and Model X last month with new features; however, the update was much smaller than expected and likely didn’t help much in increasing sales for these vehicles.

Tesla doesn’t break down Cybertruck sales separately, but those deliveries are expected to be down as well.

Tesla noted that 2% of total deliveries this quarter were accounted for under operating lease agreements, consistent with the same quarter last year.

Context and Market Response

While the numbers exceeded some bearish expectations, the year-over-year delivery drop is Tesla’s second straight quarterly decline. Analysts attribute declining sales to increasing EV competition and reputation issues.

Still, investors found relief in the improved quarter when compared to Q1. The stock rebounded about 4% yesterday on the news.

Looking ahead, all eyes are on Tesla’s Robotaxi network, the Cybercab, and the more affordable model, which is slated to be released later this year.

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