You can now order a Tesla directly from the Tesla app

September 20, 2022

By Kevin Armstrong

You can now buy a new Tesla directly from the Tesla app

Not a Tesla App

Want to buy a Tesla? There's an app for that. Sorry, but the old catchphrase still rings true. Apple introduced us to the world of Apps in 2009 with a marketing campaign around that slogan. The commercial also said there is an app for just about anything. Fast forward 13 years, and you can add buying a Tesla to the list.

For a company that has never spent a dime on advertising, its marketing continues to dominate. When Tesla announced that it would allow non-Teslas access to its vast Supercharger network, it also gave thousands of electric vehicle owners a reason to download the company's app. That allows Tesla access to countless warm leads. These people already have EVs and now have Tesla's logo on their phones. They will have to open the app to use the charging station, and while waiting, maybe they want to look at the other features in the app. Until recently, you could buy a hat, a shirt or a mug, but now you can buy a Tesla.

Tesla pushed out a server-side update that includes a new button that simply says Order Now, Shop for a new car. It's that easy. The Four Ps are popular marketing methods, product, price, place and promotion.

This small addition to the app hits every P. The product speaks for itself as a trailblazer in the EV sector. The price is market tested, and clearly, it's right because the vehicles are in high demand. The place is how you get your product in front of buyers, well, this app is right in the buyer's hands. Promotion is how the product is advertised. For this, all people have to do is look around at the charging station and all the Teslas there while enjoying one of the more than 35,000 Supercharger stations.

Not only is Tesla getting electric vehicle owners to consider its product, but the company also has direct access to its existing fans. Perhaps you are sitting there with your Model 3 and spot a shiny red Model Y with turbine rims. Maybe you want that model next time you are in the market. You think, I'll look it up when I get home. Now you can look it up right there on the spot. With just one tap, you're on to the model and down the rabbit hole.

The process is the same as the website with its incredibly simplified buying process. After you pick the model, you choose the exterior color and the wheels, then it's the interior color and your choice if you want Enhanced Autopilot and Full Self Driving. It's remarkably simple and oh, so easy to order, almost too easy!

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Norway Approves Tesla’s FSD Testing on Public Roads; Potential for Europe-Wide Deployment

April 26, 2025

By Karan Singh

Not a Tesla App

According to filings found by Kees Roelandschap on X, Tesla has obtained a 2-year exemption from UNECE autonomy regulations to run FSD Supervised on public roads in Norway. This marks one of the first positive developments for regulations and autonomy in Europe — great news for European customers.

Previously, European transportation agencies stressed additional caution and requested more time to legislate, further delaying the widespread UNECE regulation changes for autonomous vehicles.

Norwegian FSD - Employees Only

Following the recent approval from the Norwegian Road Authority, Tesla will be permitted to use its Supervised vehicles on public roads in a testing capacity. This exemption does not yet apply to customers, so we will have to wait and see how testing progresses.

Tesla will specifically be allowed to run FSD V13 and its derivative builds (meaning AI4 vehicles only) with automated steering and speed controls on EU-registered and approved vehicles.

Tesla will also be required to have Tesla-trained drivers (employees) conduct the testing. There is no specific policy in place that enables the use of FSD for customers at this time. However, as testing is conducted and bureaucratic hurdles are overcome across various transportation departments, Tesla may be able to extend the offer to European customers. According to Tesla’s latest earnings call, the company still plans to release FSD in Europe by the end of the year.

Tesla has already begun testing in the Netherlands, showing off FSD’s capabilities in Amsterdam.

FSD Supervised in Europe, pending regulatory approval pic.twitter.com/PYkcATjSUN
— Tesla Europe & Middle East (@teslaeurope) April 5, 2025

Article 39 Exemption

The UNECE can grant exemptions for innovative technologies that move faster than legislation under Article 39. However, Tesla requires the backing of a national ministry of transport to bring this to the UNECE’s attention. The next round of voting on critical issues is expected on May 12, 2025, which may not leave Tesla much time to present its findings to UNECE.

We don’t expect Tesla to receive authorization immediately. It may take several weeks or months of testing from the Netherlands or Norway teams before one of the two countries is willing to support Tesla’s exemption bid.

However, if Tesla achieves an Article 39 exemption, it could allow Tesla to roll out FSD to customers across Europe, provided there are no country-level exemptions.

Tesla Reintroduces FSD Transfers in North America

April 25, 2025

By Karan Singh

Not a Tesla App

Following customer requests, Tesla has once again returned FSD Transfers for North America. This comes after some new details we received on FSD Supervised and Unsupervised at the recent Q1 2025 Earnings Call.

Vox Populi, Vox Dei … FSD Transfer is back

All countries (in NA), all S3XY + @cybertruck (excl Foundation Series & Launch Series)
— Tesla North America (@tesla_na) April 25, 2025

FSD Transfers

This latest round of FSD transfers doesn’t have a specific time limit - so if you’re in the market for a new vehicle and were worried about transferring FSD from a HW3 vehicle - now is the best chance.

This transfer opportunity is applicable for any new vehicle purchases, including the Model S, 3, X, Y, as well as the Cybertruck. The only vehicles it doesn’t apply to are the Foundation-Series Cybertruck or a Launch-Series Model Y, which already come with FSD included.

If you’re conducting an FSD transfer, you’ll need to reach out to your Tesla delivery coordinator through the Tesla app to confirm you’re eligible and to get the process started.

Note that once you take delivery, FSD access is removed from your older vehicle, regardless if you plan to trade in your vehicle or keep it.

Canada and Mexico

For those in Canada and Mexico, there’s some good news. This opportunity is available for customers in those countries as well, however, new vehicle orders are currently paused in Canada and Mexico for unknown reasons.