Tesla is making various improvements to its third-gen Wall Connector
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Tesla operates two charging networks; the Supercharger and the Destination Charger. The Supercharger network consists of direct current, fast-charging stations for long-distance driving.
The Destination Charger network consists of slower-speed chargers, specifically the Tesla Wall Connector, installed at restaurants and hotels for Tesla owners to charge at their destination.
Destination Charging has typically been free up until now. Tesla announced that they are enabling paid charging at Destination Chargers. In order to set pricing at a Destination Charger location, restaurants and hotels will need at least six Tesla Wall Connectors.
In 2020, Tesla upgraded Destination Chargers with third-generation Wall Connectors, and the EV automaker told property managers that it would enable paid charging with this new generation charger.
Tesla’s Destination Charging locations have usually been complimentary. In most cases, the only requirement was that the Tesla owner was also a customer of the business.
The chargers would help bring more customers to the business, who would cover the cost of electricity from the Destination Chargers.
A great example of Destination Chargers that increase business is hotels. A Tesla owner may be more likely to choose a hotel with Destination Chargers if it means they could easily charge when needed while on vacation.
With the new 3rd generation Wi-Fi-connected Wall Connector, Tesla is enabling businesses to set their own price for charging. However, a business must have at least six Wall Connectors to activate the feature:
Tesla Commercial Services can be enabled on Gen3 Tesla Wall Connectors that are connected to either Wi-Fi or Cellular and have a signed Services Agreement with Tesla. A minimum of six units are required to be installed to be considered forthis service.
This excludes many Destination Chargers since most locations only have two to four Tesla Wall Connectors.
This upgrade will also encourage some property managers to add more chargers since they can charge customers for the service and cover their electricity costs.
Tesla Owners
Tesla Wall Connectors can add about 44 miles of range per hour of charging. In some circumstances, this is a better solution than a Supercharger, which has idling fees after your vehicle is done charging.
Property Managers
Now that property managers can charge for the service, they can cover the cost of deploying the chargers and the cost of electricity while also attracting Tesla owners to their businesses or apartment complex.
Apartment Complexes
If you live in an apartment complex and haven't bought an EV because of limited access to charging, this could be a turning point.
Up until now, many apartment complex managers have been hesitant to add EV chargers due to the added cost. However, now they'll be able to pass on any costs to their residents, adding value to their apartment complex without accruing any charges.
Destination Chargers can be used by Teslas and any other EV with an adapter.
It'll be interesting to see whether Tesla opens up this feature further by removing the six Destination Charger requirement. That would allow almost anyone to charge for the use of their Wall Connector.
Tesla will soon retrofit some of their Superchargers with a CCS plug, allowing non-Tesla vehicles to charge without the use of an adapter. It's possible that the same feature may also arrive for the Wall Connector in the future.
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Tesla’s plan to brand its autonomous network of taxicabs has found an interesting little snag. The US Patent and Trademark Office (USPTO) has issued a “nonfinal office action” regarding Tesla’s application to trademark the term “Robotaxi” specifically in connection with autonomous electric vehicles.
This is an initial refusal by USPTO’s examining attorney and is very particular for autonomous electric automobiles. A separate trademark application by Tesla for the term “Robotaxi” as it relates to its upcoming autonomous ride-hailing service is still under examination and has not yet received a similar rebuttal.
Understanding the Refusal
A “nonfinal office action” means the USPTO has found potential issues with the trademark application, as stated, which prevents its immediate approval and subsequent granting to Tesla. Tesla now has a three-month period to file its counterarguments and address the USPTO's concerns.
If Tesla’s response satisfies the examiner, the trademark could be granted.
While the exact content of the office action isn’t detailed in the initial report, such refusals for terms like “Robotaxi” often occur if the USPTO considers the term “merely descriptive” or “generic” for the goods in question. In this particular context, “Robotaxi” could refer to any autonomous taxi vehicle.
Trademark law generally prevents the exclusive registration of terms that competitors would need to use to describe their own similar products. For a term to be trademarked, it typically needs to be distinctive and act as a brand identifier rather than just a descriptive name of the product’s class or type.
Separate Application for Ride-Hailing
Tesla still has a distinct, separate, and still pending application to register “Robotaxi” as a trademark for “transportation services, namely, autonomous ride-hailing services.” The criteria for trademarking a service can differ from those on trademarks for goods, and it’s possible Tesla may have more success securing the name for the service itself, which would allow them to brand the network as “Tesla Robotaxi.”
Why This Matters
Securing a trademark grants exclusive rights to use a brand name in conjunction with specific goods or services. This helps prevent customer confusion and to protect the brand identity.
If the refusal for the vehicle trademark becomes final, Tesla may be limited in its ability to exclusively name a good (specific vehicle) the “Tesla Robotaxi.” Other manufacturers could also potentially use “robotaxi” descriptively for their own autonomous taxi vehicles.
The ability to trademark “Robotaxi” for the ride-hailing service is arguably more critical for Tesla, as they’re working to establish a unique brand for their autonomous transportation network, which kicks off in Austin next month.
The USPTO’s office action won’t hinder Tesla’s ability to develop or deploy its own vehicles in June - instead, it’ll just impact how Tesla can brand the app and their vehicles, which could cause some last-minute delays if they have to rebrand.
Cybercab and Robovan/Robobus Trademarks
While Tesla is facing challenges with the broader Robotaxi term for vehicles, the company is also seeking to trademark “Cybercab,” “Robovan,” and “Robobus.” Securing a less descriptive name for the vehicle itself often has a higher chance of success with USPTO, as it is far more distinctive than a more general term like “robotaxi.”
Why Didn’t Tesla Do This Years Ago?
Tesla may have waited too long to file a trademark for the term “Robotaxi.” While the company has been discussing a self-driving fleet since 2016, the concept of autonomous taxis has gained a lot more traction in recent years — and competitors like Uber have also begun using the term.
We suspect there was some strategic timing behind these filings. Earlier versions of FSD — particularly those prior to V12 — may have lacked the progress needed to support Tesla’s robotaxi ambitions. Filing for a trademark that isn’t actively in use or about to be used can make it harder to defend or retain.
Moreover, while the idea of autonomous vehicles has been around for years, a clearer public understanding of Tesla’s specific plans has only emerged over the past 18 months. Filing too early can trigger speculation long before the company is ready to reveal details.
Ultimately, whether Tesla secures the rights to “Robotaxi” remains uncertain — but trademarks like “Cybercab” and “Robovan” seem much more likely to stick.
One of Tesla’s greatest weaknesses, as it has quickly become one of the world’s most ubiquitous cars on the planet has always been service. Escalating issues to managers and sometimes even reaching a Tesla Service employee can be a total coin flip, depending on your Service Center.
Tesla is continuing its push to integrate AI across its customer support channels in an effort to improve customer service. According to Raj Jegannathan, Tesla’s VP for IT, AI Infrastructure, Apps, Infosecurity, and Vehicle Service Operations (that’s a lot), Tesla is launching a pilot program for a new AI designed to improve customer interactions with Service.
Tesla Service’s new AI Agent detects comms delays, monitors sentiment, & auto-escalates to leaders. Starts tomorrow at 10 pilot locations. In 2 weeks, type “Escalate” in ‘message center’ to reach managers. Guardrails in place to prevent abuse. We’ll keep improving!
At 10 pilot service locations, this new AI agent will begin working behind the scenes at Tesla Service, to help with customer communications. It will provide three key features:
Detect Communications Delays: The AI will actively monitor service interactions to identify potential delays in communication or progress. These are often a key pain point for customers who reach out to Tesla Service and don’t receive a response for several days, as Service has nothing new to add. The AI can now step in and let the customer know Tesla is still waiting on parts or something else.
Monitor Customer Sentiment: By monitoring the tone and content of the messages between the customer and Service agents, Tesla will be able to identify situations where a customer might be dissatisfied or facing difficulties.
Auto-Escalate: If either a communications delay or negative sentiment is detected, the AI can automatically escalate issues to human managers for review. This helps to address problems before customers need to seek escalation themselves or become upset about an issue.
Customer Escalation Requests
Alongside the new AI tool, Tesla is also introducing a more direct way for customers to get higher-level attention. According to Tesla, within the next two weeks, customers can simply type “Escalate” in order to have their issue routed directly to management.
Raj’s team is currently working on implementing guardrails to prevent abuse, but this will soon make its way to improving Tesla’s service offerings. We’re glad to see Tesla taking steps to identify and correct deficiencies in the process - it has always been a sore tooth for Tesla in the last few years.
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