Tesla’s US Sales were recently released in the Kelly Blue Book, which provides insight into vehicle sales in the domestic United States. It doesn’t cover Canada or any other international markets but provides a lot of data to analyze.
We’re going to look at Tesla’s sales here, analyze some trends, and make some observations.
Tesla Sales in the U.S.
We’re specifically looking at EV sales in the US - so let’s lay out how each of Tesla’s vehicles did. The table below shows the relative rank of the vehicle compared to all EVs available in the US market, the 2024 and 2023 sales figures, as well as the percentage change year over year.
Vehicle
Rank
2024 Sales
2023 Sales
YoY Change
Model Y
1
372,613
398,782
-6.6%
Model 3
2
189,903
230,015
-17.4%
Cybertruck
5
38,965
--
--
Model X
15
19,855
24,767
-19.8%
Model S
24
12,426
18,052
-31.2%
Lower Sales
Overall, Tesla has seen a net shrink in the number of vehicles sold in the United States. This makes sense, especially as they reported similar findings in their 2024 Production and Delivery Numbers just recently. Surprisingly, the Model Y saw the lowest drop, even with the upcoming release of the refresh, while the Model 3 and Model X were hit pretty hard.
The worst of the bunch is the Model S, at an astounding -31.2% year-over-year change - a difference of nearly 6,000 vehicles. While that doesn’t seem like much, that’s at minimum $450M in sales revenue ($75,000 starting price x 6,000). The Model 3, on the other hand, makes that seem like a drop in the hat, with its difference of nearly 40,000 vehicles - costing Tesla a potential revenue of $1,760,000,000 - $1.76B. That’s a lot of 0’s, assuming everyone bought a Long Range RWD variant.
Sales Up In Other Regions
Tesla sales were not only lower in the United States but also in Europe. Canada was flat when compared to 2023. China and other regions (RoW) were actually the only ones that were up year-over-year, helping bring Tesla almost flat in total sales for the year. In 2024 Tesla delivered 1.79 million vehicles globally, compared to 1.81 million in 2023.
Update: This article has been updated to accurately reflect that sales were also down in Europe and not just the U.S.
Cybertruck
Overall, these lower sales in the United States and Europe have had a fairly significant impact on the company - but on the flip side, sales of the Cybertruck are fantastic news for Tesla. The Cybertruck is the 5th best-selling EV in the U.S. In fact, it sold better than the R1T and the Ford F-150 Lightning - which is the most “normal” EV truck anyone could buy. It is also the best-selling vehicle at or above the $100,000 USD price mark - a feat that isn’t easily achieved, especially as people have been more reticent to spend in difficult economic times.
The Model S and Model X
Ok, we’ll say it upfront. The Model S and Model X sales are… disappointing. The Model X was out-sold by the Rivian R1S by 35% (26,934 vehicles vs 19,855) - which came as a surprise.
While the R1S is a fantastic vehicle, the Model X has long been Tesla’s halo vehicle - the gullwing doors, sharp lines, and sportscar-like performance make a statement no matter where you go. These vehicles compete in a similar market, but the R1S has a distinct advantage in being able to seat more people and store more luggage, which is likely the same reason the Kia EV9 also outsold the Model X.
When we compared the Model X and R1S, we found them both to be amazing vehicles - but the Model X’s big advantage was the versatility of the gullwing doors and the overall quality of software and tech compared to Rivian’s offerings.
Time for a Refresh
All in all, both Model S and Model X desperately need a refresh. Tesla said its “other models” in the 2024 production and sales numbers added up to 85,133. These are global sales and account for the Semi, Cybertruck, Model S and Model X. However, if we add up the U.S. sales figures for the Cybertruck, Model S and Model X, the total comes to 71,246. That means that nearly all “Other models” sales were sold in the United States, leaving only about 14,000 of these vehicles being sold in other markets.
The remaining difference mostly went to Canada - simply because Tesla doesn’t offer an RHD variant of either vehicle anymore. Buyers in other markets have to purchase LHD vehicles - which can make things as simple as going through a drive-through or parking stall an awkward experience with a passenger in the front seat.
Refreshing both vehicles is going to be something Tesla will have to do sooner or later - they’re starting to get dated pretty quickly, and people like to see new changes to their vehicles. This is probably the prime time to do so - with the Cybertruck’s new 800V High Voltage and Low Voltage Architecture enabling both faster charging as well as Steer-By-Wire - enabling Tesla to simply install the steering wheel where required, rather than needing to engineer a different variant of the vehicle.
While we’ve heard rumors of a minor refresh with ambient lighting and a bumper camera, this hasn’t actually materialized in the year since we heard it. We haven’t even seen any additional vehicles or engineering variants for either vehicle.
While we’re at it, let’s look closely at the Model S Plaid. Once upon a time, the S Plaid was the king of the track. It was pretty much an uncontested ruler, but today, that’s changed. The Model S Plaid - even with the Track Pack equipped, isn’t the king anymore. That title has been ceded to vehicles with newer technological advances that take their flagship sportscars' improvements seriously. After all, why would you buy the second or third fastest car when you can afford the absolute fastest?
We’re hoping Tesla puts the pedal to the metal here and brings forward a full refresh of both the Model X and Model S - one that cements them as part of Tesla’s flagship lineup of vehicles.
The Political Angle
Kelley Blue Book
While Elon’s involvement in politics isn’t surprising, it appears it has played a role in sales. Even the Model 3 saw a sharp decline in sales, even after a recent refresh that provides a much better vehicle. The new Model 3 is a world above the Ford Mach-E, Ioniq5, and others, but somehow, those vehicles saw year-over-year sale improvements of 25%+ while the Model 3 was down 17%.
EVs have increased - but Tesla sales have seen a fairly sharp and drastic drop in 2024 - with the start of Elon taking his political stances. We don’t have a particular opinion on Elon’s politics - after all, to each their own - however, it is clear that he has isolated much of the left-wing political community in the United States - those who used to be Tesla’s staunchest supporters in the interest of an electric tomorrow.
Tesla Isn’t Going Anywhere
While Tesla sales may be down in several regions in 2024, we don’t expect this trend to continue in the long term. Global sales remain high thanks to China and Tesla adding new regions. We also expect price and software to eventually win and sales will rebound in the U.S./Europe during 2025.
We’re hoping that 2025 sees a more nuanced Elon who returns to bringing us awesome news about FSD, amazing advances in human spaceflight, and spectacularly wholesome news of healing paraplegia.
The good news is that sales in China don’t appear to have been affected. No matter how it turns out, we still know that Tesla and Elon both are going to be bringing some absolutely insane new engineering - with the next-gen model arriving sometime in 2025, Optimus beginning to take its first steps, and Starship landing on those tiny little chopsticks.
Tesla vehicles are equipped with two main computer systems: the MCU (Media Control Unit), which is responsible for entertainment and display functions, and the Autopilot/FSD Unit, often referred to as the FSD Computer.
Both of these systems have evolved over the years, and they’re commonly referred to by their generation. For example, MCU 2 refers to the second generation of the Media Control Unit. Similarly, the FSD computer is identified by its generation, often called Hardware 3 or Hardware 4, when referring to the third and fourth-generation hardware. More recently, Tesla has started referring to the FSD Computer as AI3 and AI4, but you’ll still hear the older terms used interchangeably.
These two systems are separate and they’re not upgraded at the same time, meaning it’s possible to have a vehicle with MCU 2 and FSD Hardware 3 or MCU 3 with Hardware 3. Some vehicles even feature MCU 1 alongside Hardware 3.
The MCU is not involved with Autopilot or FSD functions—it’s purely for infotainment and in-vehicle features such as vehicle visualization, gaming, maps, and entertainment. It doesn’t impact the capabilities or limitations of Tesla’s autonomous driving systems.
MCU 1 - NVIDIA Tegra 3
MCU 1 was the first media control unit to be introduced in Tesla vehicles, starting back in 2012. This system was used in the Model S and Model X until about April 2018, when Tesla began transitioning to MCU 2.
By the time the Model 3 launched in late 2017, it already included MCU 2. To keep legacy vehicles up to date, Tesla offers an infotainment retrofit that upgrades MCU 1 to MCU 2, which helps make the infotainment unit much more responsive and adds a variety of newer features. Tesla continues to support vehicles with MCU 1, although upgrades are much further apart. In 2024, Tesla added Automatic Emergency Braking (AEB) improvements to vehicles with MCU 1 and even support for FSD V12.3.6 (FSD HW3 required).
Period Offered: 2012 through April 2018
Upgrade: Available as a paid upgrade for Model S and Model X vehicles to go from MCU 1 to MCU 2.
MCU 2 - Intel Atom
The launch of the Model 3 introduced MCU 2, which ran on Intel’s Atom mobile processor. While the Intel Atom was capable at the time, it’s now considered outdated compared to modern standards. As Tesla continues to roll out new features, the limitations of the Atom processor have become more apparent.
There is a notable list of features that are unavailable to vehicles with MCU 2. Although Tesla has optimized software to improve compatibility, not all features have been made accessible to these vehicles.
Period Offered: MCU 2 was offered in 2017 (Model 3) through 2022 (availability differs based on region and model).
Upgrade: As of now, Tesla has not offered an upgrade path or retrofit to transition from MCU 2 to MCU 3, and they’re unlikely to do so.
MCU 3 - AMD Ryzen
In December 2021, Tesla began shipping vehicles with MCU 3, powered by AMD’s Ryzen processor. The first vehicles to feature MCU 3 were the refreshed Model S and Model X, which debuted in 2021. Shortly after, Model 3s and Model Ys were also equipped with MCU 3, and today, all Tesla vehicles, including the Cybertruck, come standard with MCU 3.
This MCU is now the most widely used on the road and is Tesla’s most advanced infotainment processor. It supports impressive 3D visualizations, allows improved gaming on the center touchscreen (and rear screens in equipped vehicles), and offers a host of other capabilities. MCU 3 is also the most feature-complete version, with new features being designed for it first and then backported to MCU 2 or MCU 1 when possible.
Period Offered: The first MCU 3 vehicles were released in December 2021 and is current through today.
Upgrade: MCU 3 is the most current infotainment unit that Tesla offers.
Features Missing on MCU 2 (Intel Atom)
High-fidelity park assist is limited to vehicles with MCU 3
Not a Tesla App
While Tesla does its best to continue to support MCU 2, there is a growing difference between the features available on a vehicle with an Intel Atom infotainment unit and one with the AMD Ryzen processor.
Feature
MCU 2
MCU 3
Games / Arcade
⚠️ Limited Games*
✅ Additional Games**
Parked View
⚠️ Split screen visualization with vehicle on left and map on right
✅ Full-screen Parked Viz - Shadows, Sun Reflections, Shadows
Vehicle Visualizations
⚠️ Some limitations, such as non-transparent glass
Improved UI for Display Modules - Media, Next Turn, Trip Planner
⚠️ Solid Color/Semi-Transparent
✅ Transparency + Background Blur for Display Modules
*Many recent game additions are available to MCU 3 only, including the ever-popular Vampire Survivors and Castle Doombad. Only certain Model S and Model X vehicles include a GPU and the ability to play games on Steam.
Identifying which MCU your vehicle has is straightforward. Simply go to Vehicle Options > Software > Additional Vehicle Information.
In the interface, you’ll find details about whether your vehicle is equipped with an Intel Atom (MCU 2) or AMD Ryzen processor (MCU 3).
MCU 4?
It’s been more than three years since Tesla introduced the AMD Ryzen-powered MCU. Despite advancements, including the transition from FSD Hardware 3 to AI4—and eventually AI5—there’s been no indication of an MCU 4 on the horizon.
The Ryzen processor’s impressive capabilities make it a solid choice for infotainment, and it’s well-suited to serve until there’s another big leap in CPU performance.
While Tesla will upgrade to MCU 4 at some point, it doesn’t seem imminent. Some may argue that Tesla transitioned to MCU 3 too late, leaving vehicles just a few years old feeling outdated. It’s possible Tesla might choose to introduce MCU 4 ahead of the need for more processing power, ensuring that older vehicles can continue to benefit from new software features in the future.
Following the surprising return of the turn signal stalk on the refreshed Model Y, reliable Tesla source Chris Zheng has indicated that the Model 3 will also be receiving a turn stalk. While it initially seems surprising, Tesla mentioned that after receiving lots of customer feedback, there is a lot of demand for the return of the stalk.
For those who appreciate the newer turn signal buttons on vehicles like the Cybertruck, this might come as a surprise. However, the Model 3 and Model Y are designed for the average driver transitioning from a traditional vehicle, making the removal of the turn signal stalk an unexpected and potentially disappointing change.
Turn Stalk
In a conversation during the latest episode of Jay Leno’s Garage, Tesla’s VP of Vehicle Engineering, Lars Moravy, mentioned that Tesla works to remove superfluous parts. In this case, they removed one part too many - and are now bringing back the turn signal stalk.
The updated stalk on the refreshed Model Y is a simplified version of the current Model Y stalk. It doesn’t include multi-stage turn signals (short three flashes versus staying), buttons, or other features. Pure and simple - it is utilized for signaling left and right. The rest of the functions of a traditional stalk remain either on the wheel or on the screen.
Lack of Right ‘Shifter’ Stalk
Tesla has no intent to bring back the right stalk, which is traditionally used to shift the vehicle from Drive to Reverse and Park in Teslas. It’s also used to activate Autopilot. The shifting functionality will remain on-screen or available via the backup by tapping the buttons on the ceiling near the hazards button. Shifting via the dash is intuitive and convenient once you get used to it - and with AutoShift hopefully coming out of Beta sometime soon, this could get even better.
Autopilot activation will remain with a button on the steering wheel. While a vehicle with a single stalk may look a little odd at first, Lars mentioned that Tesla didn’t receive many complaints about shifting or Autopilot use.
Retrofit
Not a Tesla App
We haven’t heard anything about retrofitting the 2024+ Model 3s with the turn signal stalk at this point. However, we imagine this may be a possibility in the future.
However, we can recommend using the wireless Enhauto’s S3XY Stalks if you want to bring a single or dual stalks back to your refreshed Model 3 and don’t want to wait for an official retrofit to arrive. They’re easy to install, well-designed, and reliable.
Other Models
The big question now is: will Tesla bring back the turn signal stalk for its other models? It’s possible, but we doubt it. The Model S and Model X, especially with the Yoke, feel more natural without a stalk, and the button-based signals suit their design. While a stalk might occasionally be useful—like signaling in and out of a roundabout—any future refresh of the S or X would likely include steer-by-wire instead.
On the Cybertruck, the absence of a stalk goes unnoticed, thanks to steer-by-wire, as the squircle steering wheel is never in an awkward position. After thousands of kilometers of daily driving, including plenty of roundabouts, the author can confidently say the signal stalk isn’t missed at all. In fact, the turn signal buttons feel more intuitive, given how the Cybertruck handles.
That said, could Tesla offer signal stalks as an option for those who prefer them? It’s not out of the question. We’ll keep you updated, but in the meantime, let us know—do you prefer turn signal buttons or a traditional stalk?
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