After canceling the in-house wrap program for the Cybertruck last month, Tesla has reintroduced the program with a lot of changes. Let’s take a look at the original program, then we’ll dive into what’s changed.
Tesla began the wrap program for the Model 3 and Model Y in the fall of 2023. With the arrival of the Cybertruck, Tesla launched Matte Black and Satin White options for the Cybertruck and later added 11 more colors.
Tesla initially offered high-quality PPF (Paint Protection Film) wraps, which protect the paint in addition to changing the color of the vehicle. PPF is thicker than traditional vinyl wraps, but the material costs more and is more time-consuming to apply.
Tesla’s updated program switches away from PPF wraps and now offers traditional vinyl wraps at a cheaper price. This makes Tesla’s wrap service more comparable to third-party installers.
Correction: We initially reported that the new wrap program offered PPF rather than vinyl and that the program was only available for new deliveries.
New Wrap Prices
First things first - the price of the wraps has dropped considerably, mostly due to the change away from PPF. While these prices are still a little more expensive than what you could find at a third-party location, you have the advantage of getting it directly from Tesla.
Vehicle
Original Cost
New Cost
Cybertruck
$8,000
$4,500
Model 3 / Model Y
$6,500
$4,000
Model S / Model X
Not available
Not available
Tesla initially offered 11 wrap colors, but that selection has now been reduced to eight per vehicle. Interestingly, the color options vary by model—Model 3 and Model Y owners have their own distinct palette. The Cybertruck also boasts its own unique set of colors, though unfortunately, the popular Satin White option is absent from its catalog.
Of course, the ever-popular Matte Black is still available, along with a fairly unique set of other vivid colors.
New Locations
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When the wrap program launched, it was limited to just three locations in California and one location in Texas. That meant that unless you were taking delivery at West Covina, Oceanside, Costa Mesa, or Santa Clara, you’d be unable to get a first-party wrap done by Tesla.
Under the new program, Tesla is offering wraps out of all the original locations and adding Seattle, Washington. What initially seemed like Tesla scaling back its wrap service has turned out to be them making it more affordable and efficient. While the switch to vinyl may disappoint some owners, in reality, a lot of owners probably didn’t know the difference between PPF and vinyl, making Tesla’s service seem disproportionally more expensive.
No Longer New Purchases Only
While the original wrap program was constrained to new vehicle purchases—you can now have Tesla wrap a vehicle that’s already been delivered. Paint damage and scuffs can impact the installation of wraps and require additional time to smooth out the vehicle surface, and most third-party installers charge additional fees to prepare the surface.
Tesla doesn’t appear to be charging any additional surface prep fees at this time and is able to install on any Model 3, Model Y, or Cybertruck that’s been delivered after 2023.
Either way, with cheaper wrap options, Tesla is now directly competing against third-party wrap shops. While it’s still a bit more expensive than you’d find elsewhere, it also comes with a level of care and precision from technicians intimately familiar with your vehicle.
It's only been a few days since Tesla officially announced the Model Y refresh, but we’re already finding out more. While deliveries won’t begin for at least another three months, there are plenty of things to get excited about.
We covered the Model Y Refresh in detail, but it is always worth it to take a moment and appreciate all the little things Tesla has included in this version of the Model Y.
Turn Signal Stalk & Steering Wheel
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First up is the return of the signal stalk. The Cybertruck and Model 3 Refresh both shipped without a signal stalk. Instead, the signals, as well as the wiper control, were located on the steering wheel.
For the Model 3, this was met with considerable pushback, given that it was a vehicle intended for the mass market rather than enthusiasts. While it's possible to get 3rd-party stalks for the Model 3 now, Tesla has clearly taken consumer sentiment to mind when refreshing the world’s best-selling vehicle.
With the Model Y Refresh, there’s a single turn signal stalk on the left side. Based on the photos, it appears that this may be a simpler stalk than we’ve seen in the past, as it doesn’t appear to have a button at the end. Given the headlights button on the steering wheel, it’s unlikely to move forward/back for high beams as well.
The steering wheel itself is very similar to the new Model 3 but with reduced buttons, thanks to the stalk. On the left side of the steering wheel you have buttons for the Wipers and High Beams. While on the right, it looks like there will be a button for Voice Commands (soon to be the smart assistant) and the rear/front camera.
There is no right stalk, so Autopilot and shift functionality is the same as the new Model 3, which means that you’ll be using the right scroll wheel and the screen for that functionality instead.
Rear Power Reclining Seats
The new Model Y is definitely aimed at families and those with lots of stuff to move. Tesla has put some good thought into this - and has added power reclining seating, which folds flat.
At the press of a button from the trunk or with a tap on either the front screen, the rear seats can be folded flat or raised up to their normal position. That’s definitely a helpful feature, especially if you’re trying to get something big into the trunk of your vehicle - and you need to drop the seats.
Now, a single-button press does the trick, which is super convenient. The ability to fold the seats flat is also new. In the previous Model Y, the seats folded mostly flat - and they’d squish down further if you put something heavy on them, but that could potentially damage the seats.
Rear Trunk / Lift Gate
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The vehicle’s lift gate has also received some upgrades. Instead of being a “single” piece, there’s now a seam between the sides and the tail of the trunk piece. This will likely make repairs much cheaper for light rear-end accidents or other light damage. Owners can opt to replace just the trim part of the trunk instead of having to replace the entire life gate.
The rear glass has also been updated. Instead of featuring a curved edge at the bottom, it’s now much more rectangular. This appears to be a cosmetic change or tied to the new seam location.
New Speaker Placement and Double Stitching
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The new Model Y includes new speaker placements on the doors. The speakers on the door have been moved up next to the door handle. Their integration feels a lot smoother, and they’re fitted with a metal grill instead of a plastic one.
The interior also features a lot more double stitching when compared to the new Model 3. You can see this on the dash, where this is a single piece on the Model 3. While it likely adds a little bit to the cost, it makes the vehicle look a lot more premium.
The ambient lighting is also slightly different, now only reaching half the length of the door — on the front and rear doors. However, the design is sleek and fits in nicely.
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To Tow, or Not to Tow
We initially reported that the Model Y Refresh doesn’t have a tow hitch. We still stand by this point, but others have pointed out that the openable slot for the tow hitch still seems to be present.
Tesla doesn’t show the tow hitch as an option on any of the Asia Pacific sites right now - so it seems that, at the very least, the Launch Edition will not include a tow hitch. It also doesn’t show up as a feature, and the maximum tow weight is not listed as a vehicle specification.
We’re hoping that this is either an oversight or that Tesla intends to bring the tow hitch to the market as a Tesla Store retrofit and then offer it for new vehicles sometime in the future. Towing is very popular on the Model Y, but many people also use the hitch for bike racks and luggage carriers - owing to the versatility of the Y as a do-everything vehicle.
New Wheels
Alongside all the fun new features - the Model Y also comes with a new set of 20” Helix 2.0 wheels. One interesting item of note is that there is no aero cover included with these wheels, at least for now. They’re probably already quite efficient and likely wouldn’t benefit too much from aero covers like the current generation Model Y’s wheels.
This likely won’t be the only wheel option - but it is the standard for the Launch Series. We’ll likely see a 21” performance wheel option once the Performance variant arrives, as well as a cheaper 19” wheel variant with aero covers.
However, the new Helix 2.0’s are some of Tesla’s best-looking wheels, in our opinion, so there is that too. 20” wheels are a good balance in terms of looking good and providing enough rubber to dampen sounds, vibrations, and bumps. Tesla also claims to have improved handling performance and comfort, so these new wheels likely contribute to the overall experience.
If you’ve managed to pick up on something we’ve overlooked for all the small stuff, let us know on social media or here on the forums.
Tesla’s US Sales were recently released in the Kelly Blue Book, which provides insight into vehicle sales in the domestic United States. It doesn’t cover Canada or any other international markets but provides a lot of data to analyze.
We’re going to look at Tesla’s sales here, analyze some trends, and make some observations.
Tesla Sales in the U.S.
We’re specifically looking at EV sales in the US - so let’s lay out how each of Tesla’s vehicles did. The table below shows the relative rank of the vehicle compared to all EVs available in the US market, the 2024 and 2023 sales figures, as well as the percentage change year over year.
Vehicle
Rank
2024 Sales
2023 Sales
YoY Change
Model Y
1
372,613
398,782
-6.6%
Model 3
2
189,903
230,015
-17.4%
Cybertruck
5
38,965
--
--
Model X
15
19,855
24,767
-19.8%
Model S
24
12,426
18,052
-31.2%
Lower Sales In U.S. Only
Overall, Tesla has seen a net shrink in the number of vehicles sold in the United States. This makes sense, especially as they reported similar findings in their 2024 Production and Delivery Numbers just recently. Surprisingly, the Model Y saw the lowest drop, even with the upcoming release of the refresh, while the Model 3 and Model X were hit pretty hard.
The worst of the bunch is the Model S, at an astounding -31.2% year-over-year change - a difference of nearly 6,000 vehicles. While that doesn’t seem like much, that’s at minimum $450M in sales revenue ($75,000 starting price x 6,000). The Model 3, on the other hand, makes that seem like a drop in the hat, with its difference of nearly 40,000 vehicles - costing Tesla a potential revenue of $1,760,000,000 - $1.76B. That’s a lot of 0’s, assuming everyone bought a Long Range RWD variant.
Sales Up In Other Regions
What’s interesting is that why Tesla’s sales are drastically lower in the US in 2024, they remain practically unchanged at the global level, meaning that other regions were actually up, year-over-year. In 2024 Tesla delivered 1.79 million vehicles globally, compared to 1.81 million in 2023.
Cybertruck
Overall, these lower sales in the United States have had a fairly significant impact on the company - but on the flip side, sales of the Cybertruck are fantastic news for Tesla. The Cybertruck is the 5th best-selling EV in the U.S. In fact, it sold better than the R1T and the Ford F-150 Lightning - which is the most “normal” EV truck anyone could buy. It is also the best-selling vehicle at or above the $100,000 USD price mark - a feat that isn’t easily achieved, especially as people have been more reticent to spend in difficult economic times.
The Model S and Model X
Ok, we’ll say it upfront. The Model S and Model X sales are… disappointing. The Model X was out-sold by the Rivian R1S by 35% (26,934 vehicles vs 19,855) - which came as a surprise.
While the R1S is a fantastic vehicle, the Model X has long been Tesla’s halo vehicle - the gullwing doors, sharp lines, and sportscar-like performance make a statement no matter where you go. These vehicles compete in a similar market, but the R1S has a distinct advantage in being able to seat more people and store more luggage, which is likely the same reason the Kia EV9 also outsold the Model X.
When we compared the Model X and R1S, we found them both to be amazing vehicles - but the Model X’s big advantage was the versatility of the gullwing doors and the overall quality of software and tech compared to Rivian’s offerings.
Time for a Refresh
All in all, both Model S and Model X desperately need a refresh. Tesla said its “other models” in the 2024 production and sales numbers added up to 85,133. These are global sales and account for the Semi, Cybertruck, Model S and Model X. However, if we add up the U.S. sales figures for the Cybertruck, Model S and Model X, the total comes to 71,246. That means that nearly all “Other models” sales were sold in the United States, leaving only about 14,000 of these vehicles being sold in other markets.
The remaining difference mostly went to Canada - simply because Tesla doesn’t offer an RHD variant of either vehicle anymore. Buyers in other markets have to purchase LHD vehicles - which can make things as simple as going through a drive-through or parking stall an awkward experience with a passenger in the front seat.
Refreshing both vehicles is going to be something Tesla will have to do sooner or later - they’re starting to get dated pretty quickly, and people like to see new changes to their vehicles. This is probably the prime time to do so - with the Cybertruck’s new 800V High Voltage and Low Voltage Architecture enabling both faster charging as well as Steer-By-Wire - enabling Tesla to simply install the steering wheel where required, rather than needing to engineer a different variant of the vehicle.
While we’ve heard rumors of a minor refresh with ambient lighting and a bumper camera, this hasn’t actually materialized in the year since we heard it. We haven’t even seen any additional vehicles or engineering variants for either vehicle.
While we’re at it, let’s look closely at the Model S Plaid. Once upon a time, the S Plaid was the king of the track. It was pretty much an uncontested ruler, but today, that’s changed. The Model S Plaid - even with the Track Pack equipped, isn’t the king anymore. That title has been ceded to vehicles with newer technological advances that take their flagship sportscars' improvements seriously. After all, why would you buy the second or third fastest car when you can afford the absolute fastest?
We’re hoping Tesla puts the pedal to the metal here and brings forward a full refresh of both the Model X and Model S - one that cements them as part of Tesla’s flagship lineup of vehicles.
The Political Angle
Kelley Blue Book
While Elon’s involvement in politics isn’t something that is surprising - it does appear it has played a role in sales in the U.S. Even the Model 3 saw a sharp decline in sales, even after a recent refresh that provides a much better vehicle. The new Model 3 is a world above the Ford Mach-E, Ioniq5, and others, but somehow, those vehicles saw year-over-year sale improvements of 25%+ while the Model 3 was down 17%.
EVs have increased - but Tesla sales have seen a fairly sharp and drastic drop in 2024 - with the start of Elon taking his political stances. We don’t have a particular opinion on Elon’s politics - after all, to each their own - however, it is clear that he has isolated much of the left-wing political community in the United States - those who used to be Tesla’s staunchest supporters in the interest of an electric tomorrow.
Tesla Isn’t Going Anywhere
While Tesla sales may be down in the U.S. in 2024, we don’t expect this trend to continue long-term. This is a short-term issue in one region. Global sales remain high, where people aren’t as concerned with Elon’s political involvement. We also expect price and software to eventually win and sales will rebound in the U.S. during 2025.
We’re hoping that 2025 sees a more nuanced Elon who returns to bringing us awesome news about FSD, amazing advances in human spaceflight, and spectacularly wholesome news of healing paraplegia.
The good news is that sales outside of the U.S. don’t appear to have been affected. No matter how it turns out, we still know that Tesla and Elon both are going to be bringing some absolutely insane new engineering - with the next-gen model arriving sometime in 2025, Optimus beginning to take its first steps, and Starship landing on those tiny little chopsticks.
