Tesla and Rivian have been in court since 2020. Tesla alleged that ex-employees stole and transferred trade secrets. Tesla also alleged that Rivian was encouraging Tesla employees to depart and bring said trade secrets with them on their way to Rivian.
Tesla is now seeking to have the suit dismissed on December 24th of this year, assuming the settlement terms are reached.
Initial Lawsuit
The initial lawsuit in 2020 involved several employees, including a Health and Safety Manager, a Charging Network Manager, and two Human Resources Recruiters, who all departed Tesla to move to Rivian. Tesla alleged that these employees took trade secrets, confidential materials, and proprietary information when they joined Rivian.
The next year, Tesla added to the suit, alleging that Rivian stole technology related to Tesla’s next-gen batteries. That would’ve been the 4680-cells back then - now the updated Cybercell which is shipping in the Cybertruck.
Out-of-Court Settlement
On November 25th, Tesla informed the California state court that it would be settling the matter with Rivian out of court. This means that Tesla and Rivian have come to an agreement outside of the court case, and Tesla will be dropping its lawsuit. This is good for both companies—extended legal battles are extremely expensive, especially with highly paid, specialized lawyers on both sides of the battle arguing it out for nearly four years.
It's good to see that both companies are moving forward. Rivian stock saw a positive bump in yesterday’s trading from this news—approximately 13%. We’re looking forward to seeing what both companies do in the future. It’d be best to see both as allies in electrifying the planet and supporting adventuring rather than at each other’s throats in court.
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Each year, around the Holiday season, Tesla puts up pop-up mall displays across the United States, Canada, and certain locations in Europe. It looks like Tesla is continuing this tradition once again this year, as David Zhai, Concept and Prototype Staff Manager at Tesla, has stated on LinkedIn that the Tesla Pop-Up Shops are returning.
Pop-Up Displays
Tesla intends to build small pop-up displays featuring Tesla vehicles, including the Cybertruck, at major malls throughout the United States. These displays are usually temporary and just for the holiday season. However, they’re placed in high-traffic areas, usually near the center of major malls - near food courts and rest areas.
They’re also usually staffed by members of the local Delivery/Service Center, who are around to answer questions and show off the features of the vehicles on display. After all, seeing a Cybertruck from a distance is one thing - sitting inside is entirely another.
Other Regions
David Zhai didn’t mention whether these would be coming to other regions - just the United States. It seems that while Tesla previously ran these displays globally, it may not be the case this year. We’ll keep an eye out and see if they start popping up in Canada, Europe, or China - let us know if you spot one there!
Drive-By Displays
When Cybertruck launched, Tesla also held drive-by displays throughout North America and Europe. They drove the Cybertruck into places like New York’s Times Square while towing a Model 3 or Model Y on a trailer behind it. These displays were really popular and attracted tons of attention.
We’re hoping to see more of these drive-by displays make a comeback sometime soon. Many owners have yet to see the new Model 3 or the Tesla Semi up close and personal.
Tesla has updated their referral program, and there are quite a few interesting changes to boot. There are now bigger discounts for buyers and bigger rewards for referrers, and it seems that the referral program has also had its cap reset.
The updated program has rolled out to North America - so both Canada and the United States. The changes are not active in Europe, China, or other regions - but keep your eyes out. Tesla will probably enable the new rewards in the coming days.
New Referral Discount
The new referral discount now provides up to $2,000 USD off your vehicle purchase, and includes any of Tesla’s vehicles - including the Cybertruck in the United States. The Model S, X and Cybertruck get the steepest discounts at $2,000 off, while the Model 3 and Model Y buyers get $1,000 off.
For Canadians, it's $2,600 CAD off your purchase, but the Cybertruck and Model 3 are exempt. In Canada, the Model Y gets the same discount as the Model S and X.
Inventory vehicles are included in the discount, which means you could potentially score a demo vehicle for several thousand dollars off right now. Used vehicles are not eligible for the discount.
In conjunction with the 0% Financing if you purchase FSD, now is one of the best times to purchase a new Tesla, especially with both the US and Canadian Federal EV Rebates potentially ending next year.
New Referral Reward
The reward is also much higher - $1,000 USD in the United States, and $1,300 CAD in Canada. That’s the highest the referral reward program has ever been, and it’s quite a big set of rewards. You can now obtain up to $10,000 USD or $13,000 CAD off your next vehicle purchase, or put it towards Tesla Shop Accessories, Supercharging, or even Tesla Service.
Interestingly, the program also says that referrers have the chance to win an invite to an upcoming special Tesla event. Given we just had We, Robot, the next event could be the launch of the Model Y Juniper or the $25,000 next-gen car.
Referral Reset
If you had maxed out the original referral program, meaning that you could no longer earn new referrals, Tesla has now reset the count. The updated program is once again a 10-referral limit, which will reset again either once Tesla updates the referral program or a 12-month cycle rolls over.