Tesla once offered factory tours at its Fremont Factory, a popular opportunity for owners to see how their favorite vehicles were built. Many traveled specifically to experience the behind-the-scenes look at Tesla’s production process.
However, the COVID-19 pandemic led Tesla to halt these tours for public health reasons. Once restrictions lifted, Elon Musk mentioned that tours would restart within a few months, and they did—briefly—before stopping again.
Elon Musk recently reiterated that Tesla may restart factory tours, this time at Giga Texas, specifically for customers awaiting their orders. Offering tours to those with pending deliveries could serve as both an incentive for placing an order and a way to build anticipation leading up to delivery. Musk shared this update during one of his recent live Spaces on X.
Return of the Factory Tour
Before the pandemic, Tesla owners could enjoy free tours of the Fremont factory up to once a year. These tours, offered four times daily, allowed owners and their families an up-close look at Tesla’s assembly process. Guided through the factory in carts, visitors could see various stages of the production line and learn about the engineering and manufacturing techniques behind each Tesla vehicle.
In 2023, after a pandemic-induced hiatus, factory tours resumed at Fremont, as well as Giga Texas and Giga Berlin. However, these tours were no longer free; instead, they required owners to redeem referral credits to secure a spot, making access more challenging for owners without substantial referral points.
Looking ahead, we hope factory tours will expand to all Tesla facilities, including Giga Shanghai in China, allowing more owners worldwide to witness Tesla’s advanced manufacturing. Additionally, reinstating free tours would offer an exciting experience for owners waiting on their new vehicle.
It’d be nice if Tesla opened up facilities like Mega Lathrop and Mega Shanghai to tours as well, where they manufacture Megapacks, Powerwalls, and Superchargers, to give fans a glimpse into Tesla’s energy production side.
