Iconic Movie Posters Reimagined by Tesla - All the Robotaxi Event Movie Posters
Tesla designed a series of custom posters inspired by iconic, mostly sci-fi movies, adding a unique touch to their 2024 We, Robot event. Each poster was a reimagined version of a classic film infused with Tesla’s futuristic aesthetic. These posters weren’t just decorations—some captured Tesla’s vision of a tech-driven future, while others even showed off the Cybercab’s design before it was officially unveiled a few hours later.
Interestingly, despite the event’s title, there was no “I, Robot”-inspired poster. Given the event’s focus on AI and robotics, it would have been a fitting addition, reflecting the futuristic nature of the event.
We’ve compiled all the posters Tesla displayed at the event and even edited them for better quality. In this collection, we’ll walk through each poster and compare it to the original movie poster it was inspired by.
A.I. - E.T.
This poster, inspired by E.T., depicts a robot reaching out to touch a human hand, mirroring the iconic moment in the original movie where an alien reaches out. In E.T., the image symbolizes the bond of friendship between humans and extraterrestrials; here, Tesla reinterprets it to reflect the theme of We, Robot—a celebration of connection and cooperation between humans and artificial intelligence. Instead of the original moon in the background, Tesla swaps it out for Mars.
Robotaxi Driver - Taxi Driver
This poster draws inspiration from the iconic neo-noir classic Taxi Driver. In Tesla’s rendition, Elon Musk appears as an Optimus robot, evoking imagery of a Robotaxi navigating the bustling streets of New York City. It’s a clever nod to both the film’s gritty urban setting and Tesla’s vision for autonomous vehicles.
The Musk - The Mask
Inspired by the comedy superhero film The Mask, this poster features “Optimus Musk” as a playful yet formidable figure, ready to take on challenges while hiding behind a mask. While it may seem lighthearted on the surface, it subtly hints at the potential role Optimus robots could play in public service, perhaps even in support roles alongside law enforcement. Given that the Cybertruck has already been seen in a police configuration, the idea of Optimus units assisting in similar roles doesn’t feel too far-fetched.
My Neighbor Optimus - My Neighbor Totoro
My Neighbor Totoro, the beloved Japanese animated film from Studio Ghibli, explores themes of environmentalism through traditional Japanese folklore and spirit characters. This particular poster stands out as one of our favorites, as it beautifully connects to Tesla’s core mission—accelerating the world’s transition to sustainable energy. Just as Totoro celebrates a harmonious relationship with nature, Tesla’s vision emphasizes sustainability and environmental stewardship, making this homage both fitting and inspiring.
Bots - Jaws
This poster is much simpler, and unfortunately, we couldn’t find a higher-quality shot of the poster. However, Tesla cleverly reimagines the iconic Jaws poster by replacing the movie title with “Bots”, depicting a shark looming over an unsuspecting Optimus swimming in the water.
Master Plan Part IV - Back to the Future
This one, in Back to the Future font, says Master Plan - Part IV - along with a play on the icon movie quote - “Drivers? Where we’re going, we don’t need drivers.”
The film uses the license plate “Outta Time,” which Tesla cleverly swapped out for “Outagas”.
Tesla and Elon’s last big plan was Master Plan 3. We’re excited to see when Master Plan IV arrives in full, and we’ll break it down for you when it does.
Mad Musk - Mad Max
In a creative twist on the iconic Mad Max movie poster, Tesla reimagines the dystopian world with a futuristic edge. Titled Mad Musk, the poster features Tesla’s Cybercab in the background and Optimus/Musk as Max. Tesla replaced the original weapon with Tesla’s NACS charger. Tesla was not afraid to show off the Cybercab’s design before the official keynote, as this poster also leaked the design of the autonomous taxi.
Gasbusters - Ghostbusters
This Tesla poster takes inspiration from the Ghostbusters movie, though after sifting through countless images, it’s unclear which specific Ghostbusters poster it directly references. The closest we could find was Ghostbusters - Frozen Empire. Regardless, the design creatively reimagines the theme, swapping “Ghostbusters” with “Gasbusters” to highlight the shift away from gas.
The poster features Tesla’s robotaxi, outfitted with emergency lights mounted on the roof, replacing the iconic Ecto-1 vehicle. In a fun twist, instead of the classic Ecto-1 license plate, the robotaxi proudly displays “Robo-1.”
Optimus - Scarface
This poster is a simpler version of the classic Scarface movie. It features Optimus as Tony Montana against the classic black-and-white background. Along the left side, it reads, “Say hello to our little friend...”
While not all of these posters were profoundly deep, they were undeniably cool. These posters are fantastic tributes to cult classics and to our favorite company, Tesla. It would be a missed opportunity if Tesla didn’t offer some of these posters for sale in the future.
If we missed any posters or you have a higher-quality version of any of them, please let us know.
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