Tesla designed a series of custom posters inspired by iconic, mostly sci-fi movies, adding a unique touch to their 2024 We, Robot event. Each poster was a reimagined version of a classic film infused with Tesla’s futuristic aesthetic. These posters weren’t just decorations—some captured Tesla’s vision of a tech-driven future, while others even showed off the Cybercab’s design before it was officially unveiled a few hours later.
Interestingly, despite the event’s title, there was no “I, Robot”-inspired poster. Given the event’s focus on AI and robotics, it would have been a fitting addition, reflecting the futuristic nature of the event.
We’ve compiled all the posters Tesla displayed at the event and even edited them for better quality. In this collection, we’ll walk through each poster and compare it to the original movie poster it was inspired by.
A.I. - E.T.
The A.I. Poster, based on E.T.
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This poster, inspired by E.T., depicts a robot reaching out to touch a human hand, mirroring the iconic moment in the original movie where an alien reaches out. In E.T., the image symbolizes the bond of friendship between humans and extraterrestrials; here, Tesla reinterprets it to reflect the theme of We, Robot—a celebration of connection and cooperation between humans and artificial intelligence. Instead of the original moon in the background, Tesla swaps it out for Mars.
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Robotaxi Driver - Taxi Driver
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This poster draws inspiration from the iconic neo-noir classic Taxi Driver. In Tesla’s rendition, Elon Musk appears as an Optimus robot, evoking imagery of a Robotaxi navigating the bustling streets of New York City. It’s a clever nod to both the film’s gritty urban setting and Tesla’s vision for autonomous vehicles.
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The Musk - The Mask
The Musk poster, based on The Mask.
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Inspired by the comedy superhero film The Mask, this poster features “Optimus Musk” as a playful yet formidable figure, ready to take on challenges while hiding behind a mask. While it may seem lighthearted on the surface, it subtly hints at the potential role Optimus robots could play in public service, perhaps even in support roles alongside law enforcement. Given that the Cybertruck has already been seen in a police configuration, the idea of Optimus units assisting in similar roles doesn’t feel too far-fetched.
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My Neighbor Optimus - My Neighbor Totoro
My Neighbor Optimus poster, based onMy Neighbor Totoro
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My Neighbor Totoro, the beloved Japanese animated film from Studio Ghibli, explores themes of environmentalism through traditional Japanese folklore and spirit characters. This particular poster stands out as one of our favorites, as it beautifully connects to Tesla’s core mission—accelerating the world’s transition to sustainable energy. Just as Totoro celebrates a harmonious relationship with nature, Tesla’s vision emphasizes sustainability and environmental stewardship, making this homage both fitting and inspiring.
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Bots - Jaws
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This poster is much simpler, and unfortunately, we couldn’t find a higher-quality shot of the poster. However, Tesla cleverly reimagines the iconic Jaws poster by replacing the movie title with “Bots”, depicting a shark looming over an unsuspecting Optimus swimming in the water.
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Master Plan Part IV - Back to the Future
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This one, in Back to the Future font, says Master Plan - Part IV - along with a play on the icon movie quote - “Drivers? Where we’re going, we don’t need drivers.”
The film uses the license plate “Outta Time,” which Tesla cleverly swapped out for “Outagas”.
Tesla and Elon’s last big plan was Master Plan 3. We’re excited to see when Master Plan IV arrives in full, and we’ll break it down for you when it does.
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Mad Musk - Mad Max
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In a creative twist on the iconic Mad Max movie poster, Tesla reimagines the dystopian world with a futuristic edge. Titled Mad Musk, the poster features Tesla’s Cybercab in the background and Optimus/Musk as Max. Tesla replaced the original weapon with Tesla’s NACS charger. Tesla was not afraid to show off the Cybercab’s design before the official keynote, as this poster also leaked the design of the autonomous taxi.
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Gasbusters - Ghostbusters
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This Tesla poster takes inspiration from the Ghostbusters movie, though after sifting through countless images, it’s unclear which specific Ghostbusters poster it directly references. The closest we could find was Ghostbusters - Frozen Empire. Regardless, the design creatively reimagines the theme, swapping “Ghostbusters” with “Gasbusters” to highlight the shift away from gas.
The poster features Tesla’s robotaxi, outfitted with emergency lights mounted on the roof, replacing the iconic Ecto-1 vehicle. In a fun twist, instead of the classic Ecto-1 license plate, the robotaxi proudly displays “Robo-1.”
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Optimus - Scarface
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This poster is a simpler version of the classic Scarface movie. It features Optimus as Tony Montana against the classic black-and-white background. Along the left side, it reads, “Say hello to our little friend...”
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While not all of these posters were profoundly deep, they were undeniably cool. These posters are fantastic tributes to cult classics and to our favorite company, Tesla. It would be a missed opportunity if Tesla didn’t offer some of these posters for sale in the future.
If we missed any posters or you have a higher-quality version of any of them, please let us know.
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Tesla has been struggling to provide FSD updates for vehicles with Hardware 3 (HW3). What was once thought to be enough compute power to solve autonomy, is no longer able to handle the latest FSD updates.
Yesterday, Tesla finally confirmed that vehicles with HW3 will need to be upgraded to achieve Unsupervised FSD.
HW3 Upgrade Finally Confirmed
Musk had previously suggested that an upgrade might be necessary and Tesla would upgrade these vehicles if needed. However, during yesterday’s earnings call, Musk admitted that HW3 vehicles will, in fact, need to be upgraded. Tesla said that these upgrades will be performed free of charge for owners who have purchased the FSD package, leaving subscribers wondering what will happen to their cars.
Musk stated, “That's going to be painful and difficult, but we'll get it done. Now I'm kinda glad that not that many people bought the FSD package haha.” This appears to confirm that Tesla doesn’t plan on upgrading HW3 on vehicles that subscribe to FSD.
What About Subscription-Based FSD Owners?
While there are a lot of questions, one of the bigger ones is what happens to owners who have subscribed to FSD. Tesla didn’t touch on the topic, but if they’re not planning to upgrade HW3 subscribers, then they could potentially offer a paid retrofit. When the Model 3 was first released, it came standard with HW 2.5. At the time, Tesla said that you won’t need anything better unless you plan to buy FSD. Tesla ended up upgrading owners who had bought FSD for free, but non-FSD owners were required to pay for an upgrade.
Based on previous hardware upgrades—such as the HW2.5 to HW3 transition—a paid upgrade could cost between $1,000 to $3,000. However, it’s not clear what the upgrade to HW3 vehicles will be or how much it will cost even if a paid upgrade becomes available.
FSD on HW3
Musk also hinted that FSD was not selling as well as Tesla had hoped, which likely influenced the introduction of subscription-based FSD.
Meanwhile, Tesla continues to improve HW3-based FSD. FSD V12.6 offers major improvements in smoothness and is considered a “baby V13” with notable improvements over V12.5.4.2. Reverse capabilities are also expected to arrive in a future release for HW3 vehicles, so Tesla hasn’t stopped development just yet. However, Musk was clear that HW3 will continue to lag behind HW4 releases moving forward.
FSD V14 and the Future of HW3
Tesla has stated that FSD V14 will be another significant step toward achieving Unsupervised FSD. The increasing complexity of FSD models and their growing context sizes mean that HW3 is already not able to run the larger FSD V13 models, but according to Tesla, V14 will increase the AI model even further, making it nearly impossible to run on HW3. As AI models become increasingly larger and AI5’s impending arrival approaches, one wonders how long before HW4 can’t run the latest models.
However, Tesla appears confident that HW4 will be sufficient, given its plans to launch FSD-powered robotaxis later this year.
What Will the HW3 Upgrade Look Like?
While Tesla has confirmed the HW3 upgrade, specific details remain unknown. We know that it won’t just be an upgrade to hardware 4 since that computer consumes more power than HW3’s electrical harness can provide, and it also has a different form factor, making retrofitting difficult.
Instead, Tesla will likely have to develop a new FSD hardware unit tailored for the retrofit or modify existing components to fit HW3-equipped vehicles. The hardware will need to be at least as computationally capable as HW4, but use the power of a HW3 unit.
Tesla has also said that it has no plans to replace cameras during the upgrade, despite HW3 cameras having significantly lower resolutions than HW4’s. While Tesla appears confident that this won’t be an issue, owners have reasons to be concerned as Tesla recently increased video processing resolution on HW4 cameras to improve FSD performance.
Tesla’s confirmation of an HW3 upgrade certainly makes more owners comfortable. However, the lack of details leaves subscribers and others wondering what will happen to their vehicles. It also doesn’t do much to ease the frustration of dealing with slower and less capable FSD releases, especially when they pay the same amount as HW4 owners, who receive more features and a smoother ride.
While free upgrades will be available for those who bought FSD outright, subscription-based owners are left in limbo, with no details on potential paid upgrade options.
With FSD V14 on the horizon and HW3 vehicles already struggling with the latest models, this upgrade will be crucial to keep existing owners happy.
Tesla continues to find efficiencies that lower vehicle production costs. In fact, at their earnings call, Tesla announced that their cost of goods (COGs) are now the lowest they’ve ever been. The other day, Tesla completed the Cybertunnel, an underground tunnel that goes underneath a highway, making it easier to get Cybertrucks to their loading lot, and now they’re incorporating FSD into the process.
Tesla announced that newly built vehicles at its Fremont factory now autonomously drive themselves from the end of the production line to the logistics lot, where they are prepared for delivery. This again increases efficiency and lowers vehicle costs.
Unsupervised FSD
Tesla isn’t just using FSD for this. For the first time outside of testing and the Robotaxi event, Tesla is using Unsupervised FSD.
While Unsupervised FSD is not yet ready for widespread public use, Tesla has implemented it in a controlled setting on private property. Without human intervention, the vehicles navigate a 1.2-mile route from the Fremont factory to their designated loading dock lanes. This allows Tesla to refine the software in a real-world environment while avoiding regulatory hurdles that apply to public roads.
One hurdle Tesla needed to overcome was camera calibration. Vehicles typically need to be driven for 20-25 miles on clearly marked roads for the cameras to be calibrated. Only once this process is complete, does FSD become available to the driver.
This meant that new owners weren’t able to experience FSD right after delivery and instead usually needed to wait a day or two before calibration was completed. However, Tesla now calibrates the cameras at the factory with presumably new methods so that the vehicle doesn’t need to be driven a bunch of miles before FSD is ready.
Calibration is now done automatically as the vehicle moves through the manufacturing line.
With Tesla’s Fremont factory successfully deploying Unsupervised FSD, attention now turns to Giga Texas and other factories globally. Fresh lane markings have recently been noticed at the logistics lot in Texas, suggesting that Tesla may soon introduce a similar process there.
Tesla recently completed the Cybertunnel, an underground tunnel connecting Giga Texas to the Cybertruck’s loading area. This tunnel shortens transportation time for Cybertrucks moving from the production floor to the logistics lot. When Tesla shared the Cybertunnel video, you could clearly see employees driving the Cybertrucks through the tunnel, but it’s likely just a matter of time before Cybertrucks navigate the Cybertunnel autonomously.
This new move by Tesla helps them continue testing and refining Unsupervised FSD while also reducing costs by eliminating manual driving from production to shipping lots. It also improves the new customer experience by having cameras calibrated and FSD ready to go at delivery. Tesla said years ago that one day, you’ll be able to order a Tesla, and it’ll drive itself to you. This process would further eliminate costs and speed up delivery times. While this may still be years away, it seems like we’re now one step closer.
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