Tesla’s logo is iconic – it’s a T, with the text “T E S L A” below it. However, it hasn’t always looked the same, and it does have a deeper meaning than just T representing the first letter.
So, let’s look at Tesla’s logo.
Meaning of the Tesla Logo
We’ll start with what the Tesla logo represents. As Elon Musk put it, the T is like the cross-section of an electric motor, similar to how SpaceX’s logo is like the trajectory of a rocket.
The outer line on top of the T represents the stator of the electric motor – the stationary component that contains the windings and generates a rotating magnetic field when current is applied to it. The lower section of the logo is one of the poles of the rotor, the moving component that is also wound with wire, forming a magnetic pole.
All together, putting the rotor and stator together is how Tesla’s EVs generate their movement and the basics behind how Nikola Tesla put together the first induction motor. The first induction motor was created in 1887, and Tesla the company is named after Nikola Tesla, the inventor of the electric motor.
Tesla’s fairly minimalist logo also aligns with its minimalist approach to things. No part is the best part, and a minimalist interior is the best interior.
Evolution of the Tesla Logo
Tesla's logo has evolved since its 2009 version
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Tesla’s logo hasn’t always been the same. The original logo, back when the company was known as Tesla Motors, had the Tesla “T” inside of a shield emblem, representing safety. The word “Tesla” was also part of the logo and displayed within the shield.
In 2017, Tesla Motors simplified its name to just Tesla. At the same time, they redesigned their logo. Like the company’s name, the logo was also simplified. The shield was removed and the word Tesla moved to the bottom of the T. In 2017, Tesla also transitioned to using red in its logo, instead of the previous gray/black color combination.
The current Tesla logo we see today is a revision of the logo unveiled in 2017. The curve at the top of the logo is now more pronounced, the indent on the T is larger and the “T” is a little slimmer.
Tesla's old shield logo and font
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Other Great Logos
Although Tesla doesn’t receive a lot of recognition for its creative logo, it’s a simple, creative logo with a deeper meaning that sits right up there with other great logos like those from the Pittsburgh Zoo, Black Cat and Sony VAIO (photo below) and others.
Today, Tesla’s simplistic logo also matches its philosophy of minimalism and simplistic approaches to solving difficult problems, such as solving full self-driving with a vision-only approach.
The creative logos from Pittsburgh Zoo, Sony VAIO and Black Cat.
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According to filings found by Kees Roelandschap on X, Tesla has obtained a 2-year exemption from UNECE autonomy regulations to run FSD Supervised on public roads in Norway. This marks one of the first positive developments for regulations and autonomy in Europe — great news for European customers.
Previously, European transportation agencies stressed additional caution and requested more time to legislate, further delaying the widespread UNECE regulation changes for autonomous vehicles.
Norwegian FSD - Employees Only
Following the recent approval from the Norwegian Road Authority, Tesla will be permitted to use its Supervised vehicles on public roads in a testing capacity. This exemption does not yet apply to customers, so we will have to wait and see how testing progresses.
Tesla will specifically be allowed to run FSD V13 and its derivative builds (meaning AI4 vehicles only) with automated steering and speed controls on EU-registered and approved vehicles.
Tesla will also be required to have Tesla-trained drivers (employees) conduct the testing. There is no specific policy in place that enables the use of FSD for customers at this time. However, as testing is conducted and bureaucratic hurdles are overcome across various transportation departments, Tesla may be able to extend the offer to European customers. According to Tesla’s latest earnings call, the company still plans to release FSD in Europe by the end of the year.
— Tesla Europe & Middle East (@teslaeurope) April 5, 2025
Article 39 Exemption
The UNECE can grant exemptions for innovative technologies that move faster than legislation under Article 39. However, Tesla requires the backing of a national ministry of transport to bring this to the UNECE’s attention. The next round of voting on critical issues is expected on May 12, 2025, which may not leave Tesla much time to present its findings to UNECE.
We don’t expect Tesla to receive authorization immediately. It may take several weeks or months of testing from the Netherlands or Norway teams before one of the two countries is willing to support Tesla’s exemption bid.
However, if Tesla achieves an Article 39 exemption, it could allow Tesla to roll out FSD to customers across Europe, provided there are no country-level exemptions.
Following customer requests, Tesla has once again returned FSD Transfers for North America. This comes after some new details we received on FSD Supervised and Unsupervised at the recent Q1 2025 Earnings Call.
Vox Populi, Vox Dei … FSD Transfer is back
All countries (in NA), all S3XY + @cybertruck (excl Foundation Series & Launch Series)
This latest round of FSD transfers doesn’t have a specific time limit - so if you’re in the market for a new vehicle and were worried about transferring FSD from a HW3 vehicle - now is the best chance.
This transfer opportunity is applicable for any new vehicle purchases, including the Model S, 3, X, Y, as well as the Cybertruck. The only vehicles it doesn’t apply to are the Foundation-Series Cybertruck or a Launch-Series Model Y, which already come with FSD included.
If you’re conducting an FSD transfer, you’ll need to reach out to your Tesla delivery coordinator through the Tesla app to confirm you’re eligible and to get the process started.
Note that once you take delivery, FSD access is removed from your older vehicle, regardless if you plan to trade in your vehicle or keep it.
Canada and Mexico
For those in Canada and Mexico, there’s some good news. This opportunity is available for customers in those countries as well, however, new vehicle orders are currently paused in Canada and Mexico for unknown reasons.
Running Offers
There are also several other offers running in North America, with the country flags indicating which countries their available in:
0% Financing on new Model 3 Orders (60mo, 0.99% for 72mo) 🇺🇸
Deep Blue Metallic and Pearl White are currently free on a new Model 3 Performance 🇺🇸
Original Model Y Owners are receiving $2,000 off the purchase of a Refreshed Model Y 🇺🇸 🇨🇦 🇲🇽
Free Supercharging on the Model S and Model X 🇺🇸 🇨🇦 🇲🇽
Free Supercharging on the Foundation-Series Cybertruck 🇺🇸 🇨🇦 🇲🇽
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