Elon Musk liked a post on X that wrapped up a difficult day for Tesla. The post read: Elon re-enters wartime CEO mode. Musk also changed his X profile picture back to the Devil’s Champion costume he wore in 2022 for Halloween. The wartime post by Tesla insider @ChrisZheng001 comes after the company announced a major reduction to its global workforce by over 10%. This decision affects roughly 14,000 employees across various levels and departments. Musk also said goodbye to several long-term, key executives.
Musk’s Wartime Shift: A Strategic Necessity
The concept of a "wartime CEO" versus a "peacetime CEO" originates from Ben Horowitz, a renowned venture capitalist and co-founder of Andreessen Horowitz. In his book, "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers," Horowitz describes a wartime CEO as a leader who operates under conditions of extreme stress and competition, making tough, fast decisions necessary for survival. This contrasts with a peacetime CEO focusing on expansion, culture, and development during more stable periods.
About every 5 years, we need to reorganize and streamline the company for the next phase of growth
Musk's recent re-adoption of the wartime CEO posture is a strategic maneuver as Tesla faces significant internal and external challenges. With the electric vehicle market becoming increasingly competitive and Tesla initiating major projects like the Robotaxi, Musk’s leadership style has aligned with these high-stakes circumstances.
Executive Departures, Overhauling Workforce
The company plans to overhaul its workforce, reducing its size by over 10 percent to eliminate redundancy and enhance productivity. Simultaneously, Tesla is pushing forward with significant technological innovations that promise to redefine its future. Such intense transformation and challenge periods necessitate a wartime approach, where decisiveness and direct action are paramount.
The layoffs coincide with the departure of several high-profile executives, including Drew Baglino, Senior Vice President of Powertrain and Energy, who had been with Tesla for 18 years, and Rohan Patel, Vice President of Public Policy and Business Development and an eight-year veteran of Tesla. Both executives have decided to leave the company to focus on personal priorities and have no immediate plans for future engagements.
The Role of a Wartime CEO at Tesla
Musk focuses sharply on navigating Tesla through these turbulent times as a wartime CEO. This includes making hard decisions on layoffs, streamlining operations, and prioritizing critical projects over others. Musk noted in his layoff announcement to staff via email.
There is nothing I hate more, but it must be done. This will enable us to be lean, innovative, and hungry for the next growth phase cycle.
However, adopting a wartime mentality may impact Tesla's corporate culture, potentially leading to a more hierarchical and less collaborative environment in the short term. Musk is also aware of that and addressed it in the same email, stating: For those remaining, I would like to thank you in advance for the difficult job that remains ahead. We are developing some of the most revolutionary technologies in auto, energy, and artificial intelligence. As we prepare the company for the next growth phase, your resolve will make a huge difference in getting us there.
Conclusion: Preparing for Tesla’s Next Big Leap
As Tesla continues under Musk’s wartime leadership, the emphasis is on rapid adaptation and the successful rollout of new technologies. The company's ability to manage these changes effectively and maintain its competitive edge in the electric vehicle market will be crucial. The ultimate goal of this wartime approach is to ensure that Tesla not only survives the current challenges but emerges stronger and more innovative, ready to lead the next phase of growth in the automotive and energy sectors.
This shift back to wartime CEO mode is a critical strategy for Musk and Tesla. It signals a period of intense focus and strategic recalibration aimed at securing Tesla’s position as a leader in the global push for sustainable transport and energy solutions.
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Tesla signaled its intention to launch its first Robotaxi network in Austin, Texas, with company-owned and operated vehicles, back in January. This network will be Tesla’s first foray into truly autonomous vehicles - ones that aren’t being directly supervised by a driver. Later in February, Tesla’s executive team confirmed that the plans were on track for the launch of the Austin network both on X and during several interviews that they participated in.
At the end of February, we also found out that Tesla has applied for a Supervised Robotaxi license in California, where the network will also launch, but with safety drivers in place.
This is an ambitious plan, but FSD has really come a long way in the past year. FSD V12 was a massive step forward from V11, and V13 has made the experience smoother and safer than ever before. FSD V14 is expected to be another big step up with auto-regressive transformers and audio input.
Still on Track
Now, Elon has tripled down on the fact that Tesla will be launching their first autonomous robotaxi network in Austin - just two months away at this point. It seems that Tesla is fully set to launch their first fully unsupervised self-driving vehicles that will carry paying passengers in June.
Additional Cities
The best part is that Elon also confirmed that they’re targeting robotaxi networks launching in many cities within the United States by the end of this year. However, remember that this will be a Tesla-run network at first - Tesla owners won’t be able to add their vehicles to the Robotaxi fleet right away.
Adding Customer Vehicles
It will take some time before Tesla meets their strict internal safety requirements before it lets customers add their own vehicles to the network. Tesla’s executive team mentioned that they intend to let owners add their own vehicles to the fleet sometime in 2026. This happens to be the same time frame that Tesla plans to launch the Robotaxi across the United States, Mexico, and Canada — something that could only be done with customer-owned cars.
That final step will be bold—and it may come with complications, especially given that autonomous vehicle approval spans municipal, state or provincial, and even federal levels. There are plenty of regulatory hurdles ahead, but this is undoubtedly shaping up to be one of the most exciting times for Tesla.
Launch Event
With the Robotaxi network launching and Unsupervised FSD just around the corner, there’s a lot to get excited about. Tesla is expected to host a launch event at Gigafactory Texas in Austin to mark the debut of its first Robotaxi network. The company previously hinted that referral code users could receive invites—offering a rare chance to score an early ride in a Robotaxi outside the Hollywood studio lot.
Tesla’s engineering mule vehicles—used to test autonomy for future platforms—have resurfaced after an extended absence. The last time we saw them was back in July, when Tesla was gearing up for its initial We, Robot event. Since then, sightings have been scarce.
These vehicles typically signal that Tesla is testing new camera placements or validating FSD ground-truth data. This time, however, they appear to be outfitted exclusively with the updated camera hardware seen on the Cybercab.
New Sightings
The mules have now been spotted in Boston, Massachusetts, and Concord, New Hampshire—their first known appearances this far east. This suggests Tesla is actively collecting data to evaluate and optimize FSD performance in new regions. Thanks to Reddit user Ready_Medium_6693 for catching the one in Concord.
Elon Musk recently mentioned that Tesla plans to expand Robotaxi networks beyond the initial Texas and California launches. So while these sightings aren’t entirely unexpected, the speed of their arrival is. It suggests Tesla is confident in its ability to train FSD for local traffic rules and driving behaviors to the point it no longer needs a driver.
Bumper Cameras
The vehicle that’s been spotted in Boston is the usual Tesla engineering Model 3… except with one unique twist. It includes a front bumper camera. Shout out to @Dylan02939106 for catching the bumper camera in these photos.
The Refreshed Model 3 Mule with a Bumper Camera!
@Dylan02939106 on X
We previously released an opinion piece regarding whether the front bumper camera would be required for Unsupervised FSD. In our eyes, Tesla will require a bumper camera for Unsupervised FSD - if only to improve direct visibility in the bumper area of the vehicle. This is key for low-speed maneuvering in crowded areas like parking lots and garages, as well as for key features like Actually Smart Summon.
It isn’t surprising that Tesla is continuing to evaluate vehicles with a bumper camera - the Cybertruck, Cybercab, and Refreshed Model Y all have them now - and the rest of the lineup, including the flagship Model S and X, as well as the refreshed Model 3 - were supposed to eventually receive them as well.
With the Model S and Model X set for refreshes this year—and the front bumper camera on this Model 3 looking well-integrated rather than a temporary setup—it seems likely that front bumper cameras will soon become standard across Tesla’s entire lineup.
The Robotaxi Mule in Boston
@Dylan02939106 on X
In fact, Tesla’s newest iteration of the FSD computer has a slot for the Bumper Camera on all AI4/HW4 vehicles, so a future retrofit could even be possible.
These are some pretty exciting times - we may see Robotaxi networks actually deploy in time for Tesla’s lofty goal of “sometime in 2026” for cities throughout North America. Once many American cities begin to accept their deployment, it will be easier to seek homologation in Mexico and Canada, enabling deployment throughout the continent.
