Beyond the Numbers: Tesla's Q1 Tale of Economic Turbulence and Technological Promise

April 3, 2024

By Kevin Armstrong

Tesla Q1 Numbers Under the Lights

Tesla

In case you missed it, Tesla’s first-quarter numbers came in, and they have Wall Street running for the hills, with critics cheering: “I told you so.”

The company reported its first quarterly drop in deliveries in nearly four years, a moment some have termed a stark deviation from its historical trajectory of relentless growth. However, it’s worth delving deeper to understand the factors at play.

Economic and Competitive Landscape

First and foremost, the broader economic landscape cannot be overlooked. With rising interest rates dampening consumer spending power, the cost of living soaring, and the global economy showing signs of strain, the automotive sector, especially the EV market, has not been immune to these headwinds. Therefore, Tesla's sales performance this quarter cannot be viewed in isolation but as part of a larger economic tableau that has also left its mark on other sectors. The company also expected this, which prepared investors for a difficult year during the last earnings call.

Moreover, the competitive landscape has been intensifying. BYD, Tesla's closest competitor and a powerhouse in its own right, briefly overtook Tesla in sales in the last quarter of 2023, only to experience its own significant sales drop of 43% in the first quarter of 2024. This parallel trajectory underscores a shared challenge: navigating a market that is becoming increasingly saturated, competitive, and sensitive to pricing dynamics.

Musk's Commentary

In the wake of Tesla's reported delivery numbers, Elon Musk took to his platform X, which he has 180 million followers, to address critics directly. Musk's response to investment analyst Ross Gerber's continued criticism, stating, "He’s such an idiot that he can’t even tell he’s an idiot," defending Tesla's position by highlighting BYD's significant sales drop and asserting, "This was a tough quarter for everyone."

He’s such an idiot that he can’t even tell he’s an idiot.

BYD sales dropped by 42% from last quarter. This was a tough quarter for everyone.
— Elon Musk (@elonmusk) April 3, 2024

Amidst this, Tesla's disproportionate share of media scrutiny makes these numbers seem even worse. For example, Reuters's story on BYD's 43% decline in deliveries was less than 400 words, while Tesla’s miss on deliveries was more than 800 words. The company's every move, statement, and quarterly performance is magnified, analyzed, and debated, creating a narrative battleground that extends far beyond the confines of financial spreadsheets, production lines, or even fair play.

Tesla’s Technological Innovations Extend Beyond the Car

Tesla's commitment to pushing the boundaries of technology remains unwavering, especially in the realm of Full Self-Driving (FSD) capabilities. The company's confidence in this revolutionary technology is apparent in a new offer of a complimentary one-month trial of its FSD software.

This bold move underscores Tesla's belief in the transformative potential of its autonomous driving technology and its readiness to showcase this innovation to a wider audience, inviting them to experience the future of driving firsthand.

Moreover, Musk's pinned post on X offers a visionary glimpse into Tesla's future, emphasizing the transformative potential of Tesla's Full Self-Driving technology.

Most people still have no idea how crushingly good Tesla FSD will get. It will be superhuman to such a degree that it will seem strange in the future that humans drove cars, even while exhausted and drunk!

The Future of Tesla and the EV Market

Tesla's strategic decisions, including price adjustments and the anticipation of a slower growth year, reflect a calculated approach to these challenges. The company's focus on ramping production for the updated Model 3 and navigating unforeseen disruptions, such as the Red Sea conflict and an arson attack at its Berlin factory, speaks to the operational hurdles it faces amid a complex global environment.

For Tesla and BYD, this period is a chapter in a longer saga of adaptation, resilience, and relentless pursuit of a future where electric vehicles are at the heart of global mobility. As the dust settles on this quarter's developments, the focus inevitably shifts to the strategies, innovations, and decisions that will define the next phase of growth for these electric vehicle titans.

Tesla to Allow Drivers to Display License Plates in Vehicle Visualization

October 30, 2024

By Karan Singh

Rendering of what Tesla's license plate feature could look like

Not a Tesla App

Tesla update 2024.38 has started rolling out to several regions and vehicles. Thanks to Tesla hacker Greentheonly, we have a behind-the-scenes look at some new features coming to Teslas.

License Plate Display

According to Greentheonly, it looks like Tesla may soon let you display your actual license plate in the vehicle’s visualization on the screen. In our article, The Most Request Tesla Features, several readers suggested displaying the vehicle’s license plate in the visualization instead of a blank, white plate.

It looks like Tesla will be doing just that, at least in China. Green found references that appear to conclude that you’ll be able to display your vehicle’s plate on screen. This will likely be user input, so you could have it say anything you’d like, and it doesn’t have to be your actual license plate.

For many owners, who may find it difficult to remember their license plate, this could serve a practical purpose in addition to adding to the visualization's realism.

While Green was only able to say it’ll be available in China, we expect this is due to China’s software development team working on it and that it’ll eventually be released worldwide.

We’ve seen several features originally released in China and later applied to everyone. Some of these include the Air Quality Index display, the trip meter that displays traffic along your route, and even the ability to change your vehicle’s color.

While code for this feature was found in update 2024.38, we may not be turned on in China yet. We suspect this feature may be a strong candidate for Tesla’s upcoming holiday update.

FSD Hardware Version Display

As part of the 2024.38 update, Tesla has now made it easy to determine whether your vehicle includes Hardware 3 or Hardware 4. You can now simply navigate to Controls > Software and tap Additional Vehicle Information. In addition to other hardware information about your vehicle, your Autopilot hardware version will now be listed as well.

You can see whether your vehicle has HW2.5, HW3, or AI4. This in-car display is useful, but if you don’t have access to the vehicle, you can always use our guide on how to determine the hardware version of a Tesla.

New Battery Health Test & Service Mode Improvements

Green found some additional things as well. There’s a new and improved Battery Health Test. The new test will show you how your car scores compared to similar vehicles in the Tesla fleet.

In addition, maintenance records can now be permanently stored “in the car.” It doesn’t appear that this feature is activated yet, but it’s likely in active development with some parts leaking out in the 2024.38 update.

Tesla has included various Service Mode improvements and new visualizations in this update.

Leaked Images of the Tesla Model Y Juniper Refresh

October 30, 2024

By Karan Singh

Mr Li on X

It’s been a while since we saw the last batch of leaked images of the Model Y Juniper refresh. That inspiring photo, alongside other images, set the blood of many concept artists on fire. We saw a ton of awesome concepts of Project Juniper, and now there are even more leaked images.

Mr Li on X came across some covered-up Project Juniper vehicles recently and he managed to get various shots of the vehicle.

Juniper Images

This front image reveals what looks like two rows of lights, possibly confirming the front light bar for the Model Y refresh — similar to the one on the Cybercab.

The rear side has a lot of lights on it!

Mr Li on X

The rear side shows a ton of brake lights, but it’s not clear why. While it looks like the Model Y refresh will also feature a rear light bar similar to the Cybertruck, there isn’t strong evidence of that in this photo.

Mr Li on X

There's an obvious set of lights at the bottom, so it looks like the Model Y refresh will be similar to the new Model 3 where the bottom lights can operate as brake lights when the one-piece tail lights and trunk are up.

Mr Li on X

In the last photo, we see that the overall form factor of the refreshed Model Y will remain unchanged, and Tesla is focusing the changes on the front and rear ends of the vehicle, much like the Model 3 refresh. However, in this one shot, we can also see what appears to be red light leaking out of the rear camera cover opening, possibly due to the rear light bar.

The Model Y is not only Tesla’s best-selling vehicle but also the world’s best-selling car in 2023. This year, it’s expected to be the best-selling vehicle in the United States and again in the world, so this refresh will be huge for Tesla.

We expect most of the interior to remain the same as the Model 3 refresh, which saw substantial improvements in quality, noise reduction, and performance. Check out our wishlist of more things we hope to see in the Model Y refresh.

Dominic’s Concept

Dominic's Concept, in all its glory.

@DominicBRNKMN on X

@DominicBRNKMN made another fantastic set of concepts based on these new images. Given he had the most accurate Model 3 Highland concept before the official launch, we’re pretty sure his latest work be close here as well.

@DominicBRNKMN

We’re super excited to see the eventual reveal of Project Juniper, which is expected in the first half of 2025. However, expect to see a few more leaks before production kicks off at Giga Shanghai.