Tesla is looking to score thanks to its Super Bowl surge. For the past couple of years, Tesla sales have substantially increased following the big game - despite not advertising. Now, as the king of the EV sector has started social media marketing, it has to get aggressive to cash in on that extra attention.
No Model Y Refresh This Year
With any campaign, the talking points must be sent out beforehand. Tesla has reported to its delivery advisors to not expect a Model Y refresh this year, at least in North America. The memo that was sent out, according to Teslascope, states:
“We heard your feedback that some customers are waiting to place their Model Y order as they anticipate a refresh similar to Model 3. It is important that we communicate transparently that there is no refresh for Model Y launching this year. There is no better time for customers to start driving the world's best-selling vehicle. “
Evidently, the company has taken insights from the Highland rollout to heart. When word spread of the imminent Highland release, sales of the previous model dipped significantly. Quashing rumors is a shrewd move, yet the challenge remains: how will Tesla safeguard against the leaks that stripped the Highland launch of its element of surprise?
Model Y Goes on Sale
Tesla has strategically reduced the prices of the Model Y, signaling an aggressive push to boost sales. For the rest of February 2024, customers can enjoy a $1,000 discount on the Model Y RWD and Long Range models. Tesla has also rolled out enticing incentives, such as free Full Self-Driving transfers, lifetime free Supercharging for early adopters, and additional discounts for early Cybertruck reservation holders.
Tesla investor Gary Black pointed out the potential missed opportunity for Tesla, suggesting that even a single Super Bowl ad could have significantly bolstered consumer interest in the brand and been cheaper than giving a discount. With a $7 million investment for a 30-second spot, Tesla would only need to sell an additional 875 vehicles, assuming a gross profit of $8,000 per car, to cover the ad cost. Black suggests that the resulting surge in consumer interest could far outweigh the immediate expense. In contrast, Tesla's current approach opts for a short-term sales boost, reducing the Model Y price by $1,000, equating to a $40 million monthly expenditure.
At $7M for a 30 second Super Bowl ad, $TSLA would have to sell 875 incremental cars (@$8k gross profit per car) to justify the cost of the ad. And the follow up interest from TSLA paying for a Super Bowl ad would be huge. Instead $TSLA cuts price by $1,000 per Model Y in the US… https://t.co/ZrqxUpRCcB
The transparency in Tesla's communication and its pricing strategy is designed to keep the sales momentum high, especially as competitors showcase their electric offerings through high-profile advertising campaigns. Despite not participating in the advertising blitz of events like the Super Bowl, Tesla remains steadfast in its approach, relying on direct communication and a robust offering of incentives to engage and retain customers.
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Another Tesla update has finished rolling out to the fleet and we once again have a list of undocumented features in this update. Tesla update 2025.2 was the first update of the year and it brought along features such as wiper improvements for the Cybertruck, support for the cabin radar, and third-party charger preconditioning.
However, other changes made it into the release as well but weren’t mentioned in the release notes. If you love following Tesla software changes or just want to be aware of all changes in your vehicle, these will help keep you updated.
Autopilot Warnings
Tesla has now carried over some of the updated warnings from FSD to regular Autopilot.
Warnings such as “Autopilot will not brake” when the accelerator pedal is actively pressed and others will now be presented at the top in a translucent rectangle, instead of near the bottom, where they can be easily missed.
Supercharger Notification
Not a Tesla App
After using a Supercharger, your vehicle will now display a notification with the total cost of the charging session. In addition to the cost, the alert will also display the location, total energy added, and the cost per kW/h.
This is a really nice addition as it brings the price of the charging session front and center when it matters most — as soon as you’re done charging. Previously, you could navigate to Controls > Charging to see the cost of charging.
Recommended Tire Pressure
Not a Tesla App
The Tire Pressure card on the Model 3 and Model Y will now show you the recommended tire pressure in the bottom left corner of the card. It continues to display the tire pressure reading for each wheel.
Service Mode
Max Bracco / X
As usual, Service Mode sees several improvements to make serving your vehicle easier.
Brake Burnishing: The Brake Burnish procedure parameters have been updated to reduce the need for coming to almost a complete stop during each cycle.
Legacy Model S and Model X only.
Charge Port Calibration: The charge port door calibration routine (PROC_CP_X_DOOR-SENSOR-CALIBRATION) and charge port latch calibration route (PROC_CP_X_LATCH-CALIBRATION) have been added to the Charging panel. Those routines are required to be run following the replacement of the charge port or charge port door.
All Model 3s and Model Ys.
Signal Viewer Panel: A new Signal Viewer panel is available to monitor multiple signal values live on a graph. If one or more of the signal values is unavailable, the graph will stop updating. To access the new panel, tap Tools > Signal Viewer.
Noise Recording Panel: To improve the user experience, the recording duration has been decreased to 30 seconds, and reliability of the download routine PROC_ICE_X_FETCH-DIAGNOSTIC-AUDIO-RECORDS has been improved.
Cybertruck only.
Next Update
If you want to read about the official changes in this update, check out our release notes for 2025.2.
Tesla has now started pushing software update 2025.8, but it’s currently only going out to a very small segment of vehicles. It’ll soon go out to more owners in larger waves, but if you’re interested in seeing what’s coming take a look at our 2025.8 update release notes and the undocumented features we’re aware of so far.
Tesla has issued a voluntary recall for all Cybertrucks built to date, for an issue with the Cant Rail - the upper trim piece on the sides of the vehicle that sits above the window glass. This is a pretty big deal that it reveals some key information - in fact, it is the Cybertruck’s first full-blown recall that will impact all vehicles.
The Issue
The Cant Rail, being a thin piece of metal attached to a narrow portion of the vehicle, is currently held down by a single bolt and automotive-grade adhesives. Tesla has noted that the adhesives are becoming brittle due to heat and cold cycles over time, resulting in some vehicles having the trim pieces either break or fall off.
This has been an ongoing issue with the Cybertruck - but was previously considered resolved as the issue mostly went away as Tesla improved their adhesive application.
As of March 20th, Tesla issued a voluntary recall to address the problem after conducting an engineering survey to determine a fix.
Tesla Reveals Number of Cybertrucks Sold
Tesla doesn’t break out Cybertruck sales on their earnings report, instead lumping it into an “Other Models” category that includes Model S, Model X, and Semi sales in addition to the Cybertruck. Since Tesla needs to reveal how many Cybertrucks are affected by this issue, this is our first official glimpse into how many Cybertrucks Tesla has sold.
The recall shows that Tesla has sold 46,096 Cybertrucks to date, which is the number of vehicles recalled. An estimated 1% of vehicles (approximately 460) have the defect, and Tesla has had 151 warranty claims to date in relation to the Cant Rail issue, which have already been remedied. As usual, no fatalities, collisions, or other injuries are related to this issue have been noted.
You can review the recall notice here if you’re interested.
The Fix
The fix to this issue is to fully replace the Cant Rail. That means that Tesla will be removing the existing Cant Rail from the vehicle - which is attached with adhesives - and then replacing it with a new part that uses a new structural adhesive that will not face environmental embrittlement, alongside being reinforced with a nut that will clamp the panel to the vehicle’s structure. Tesla will also weld the panel with an interior stud, solidifying the whole assembly.
Overall, it doesn’t sound like it’ll be a quick and easy fix, but it will be a very solid fix that should make sure that no more of these trim pieces fly off.
Wraps and Coatings
Those who have wrapped, coated, or otherwise treated the surface of their Cybertrucks will be in for a bit of a problem with this particular recall. The existing Cant Rail will be entirely removed from the vehicle, and replaced with a new piece, as mentioned above.
Because of this, the old Cant Rail exterior will no longer be on your vehicle - which includes your wrap or coating. When you go in for this recall, you will need to get the Cant Rails on your vehicle re-wrapped or re-coated, at your own expense.
Tesla is not providing reimbursement at this time for wraps or coatings done by third parties. If Tesla has installed your wrap due to a wrap promotion or through the in-house Tesla Wrap Program, you’ll want to confirm with your local service department if they can source and replace the wrap.
At this time, there’s been no official guidance from Tesla on in-house wraps, but we expect that because this is a recall and the wrap is a service from Tesla. Hopefully, we’ll hear something officially soon.
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