Tesla introduced a new program that allows property owners with Tesla Destination Chargers to host self-serve demo drives, offering a unique opportunity to attract new visitors and create future customers.
The new self-serve demo drive program, as reported by Sawyer Merritt on X, reflects Tesla's commitment to advancing electric vehicle adoption and reducing the number of barriers in trying an electric vehicle.
Tesla-Provided Demo Vehicles
The Tesla Destination Charging network has slowly expanded as additional businesses and hotel chains add Tesla Wall Connectors to provide charging opportunities. The Hilton hotel chain is planning to add 20,000 chargers to their hotels in 2024.
With this latest initiative, property owners who have invested in Tesla Destination Chargers are invited to add value to their establishments by hosting self-serve demo drives. Tesla will provide up to four demo vehicles, managed and maintained by the company, to these locations at no additional cost.
This program is a win-win for property owners and Tesla. It drives additional foot traffic to the properties, potentially increasing the use of other amenities on site. Property owners benefit from the additional revenue generated by visitors who come for the demo drives and stay for the amenities. For Tesla, this initiative further promotes the adoption and awareness of electric vehicles.
Self-Serve Test Drives
One of the key advantages of the self-serve demo drive program is its ease of use. Customers can schedule a test drive through their Tesla account, get access to the vehicle, and go on a test drive completely on their own. This new initiative improves upon Tesla’s recent addition of self-serve demo drives that allowed you to go on a test drive at a site that doesn’t include any Tesla staff.
Potential Tesla owners can now get behind the wheel of a Model S, 3, X, or Y without talking to a sales representative. Moreover, they may be able to go on a test drive while staying at a hotel or visiting a business that includes destination chargers and is participating in Tesla’s self-serve demo drives. This could create a unique opportunity for Tesla where customers may decide to go on a test drive completely out of convenience or while they’re “stuck” waiting for new tires or other services at participating businesses. This approach offers a hassle-free experience and aligns with the company's emphasis on automation and customer convenience.
Rethinking Traditional Car Sales
Tesla introduced the self-drive sales option in October 2023. It’s the latest shake-up of the stagnant automotive industry. Elon Musk must've encountered one too many car salespeople as the company has succeeded with the direct-to-consumer model, which has been shown to offer a distinct advantage.
By directly owning the sales channel, Tesla ensures an integrated customer experience. Interactions are streamlined with customers dealing exclusively with Tesla-employed staff. There is no haggling, commission, or headaches, which are far too familiar for anyone who has stepped foot on a car lot.
The Destination Charging program is a critical component of this expansion of the charging network strategy, and the addition of self-serve demo drives further extends its reach and utility. Tesla's decision to allow hosts to bill for the use of these chargers, taking advantage of the WiFi connectivity in the latest generation of Wall Connectors, demonstrates the company's forward-thinking approach.
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Rendering of what Tesla's license plate feature could look like
Not a Tesla App
Tesla update 2024.38 has started rolling out to several regions and vehicles. Thanks to Tesla hacker Greentheonly, we have a behind-the-scenes look at some new features coming to Teslas.
License Plate Display
According to Greentheonly, it looks like Tesla may soon let you display your actual license plate in the vehicle’s visualization on the screen. In our article, The Most Request Tesla Features, several readers suggested displaying the vehicle’s license plate in the visualization instead of a blank, white plate.
It looks like Tesla will be doing just that, at least in China. Green found references that appear to conclude that you’ll be able to display your vehicle’s plate on screen. This will likely be user input, so you could have it say anything you’d like, and it doesn’t have to be your actual license plate.
For many owners, who may find it difficult to remember their license plate, this could serve a practical purpose in addition to adding to the visualization's realism.
While Green was only able to say it’ll be available in China, we expect this is due to China’s software development team working on it and that it’ll eventually be released worldwide.
While code for this feature was found in update 2024.38, we may not be turned on in China yet. We suspect this feature may be a strong candidate for Tesla’s upcoming holiday update.
FSD Hardware Version Display
As part of the 2024.38 update, Tesla has now made it easy to determine whether your vehicle includes Hardware 3 or Hardware 4. You can now simply navigate to Controls > Software and tap Additional Vehicle Information. In addition to other hardware information about your vehicle, your Autopilot hardware version will now be listed as well.
You can see whether your vehicle has HW2.5, HW3, or AI4. This in-car display is useful, but if you don’t have access to the vehicle, you can always use our guide on how to determine the hardware version of a Tesla.
New Battery Health Test & Service Mode Improvements
Green found some additional things as well. There’s a new and improved Battery Health Test. The new test will show you how your car scores compared to similar vehicles in the Tesla fleet.
In addition, maintenance records can now be permanently stored “in the car.” It doesn’t appear that this feature is activated yet, but it’s likely in active development with some parts leaking out in the 2024.38 update.
Tesla has included various Service Mode improvements and new visualizations in this update.
Mr Li on X came across some covered-up Project Juniper vehicles recently and he managed to get various shots of the vehicle.
Juniper Images
This front image reveals what looks like two rows of lights, possibly confirming the front light bar for the Model Y refresh — similar to the one on the Cybercab.
The rear side has a lot of lights on it!
Mr Li on X
The rear side shows a ton of brake lights, but it’s not clear why. While it looks like the Model Y refresh will also feature a rear light bar similar to the Cybertruck, there isn’t strong evidence of that in this photo.
Mr Li on X
There's an obvious set of lights at the bottom, so it looks like the Model Y refresh will be similar to the new Model 3 where the bottom lights can operate as brake lights when the one-piece tail lights and trunk are up.
Mr Li on X
In the last photo, we see that the overall form factor of the refreshed Model Y will remain unchanged, and Tesla is focusing the changes on the front and rear ends of the vehicle, much like the Model 3 refresh. However, in this one shot, we can also see what appears to be red light leaking out of the rear camera cover opening, possibly due to the rear light bar.
The Model Y is not only Tesla’s best-selling vehicle but also the world’s best-selling car in 2023. This year, it’s expected to be the best-selling vehicle in the United States and again in the world, so this refresh will be huge for Tesla.
@DominicBRNKMN made another fantastic set of concepts based on these new images. Given he had the most accurate Model 3 Highland concept before the official launch, we’re pretty sure his latest work be close here as well.
@DominicBRNKMN
We’re super excited to see the eventual reveal of Project Juniper, which is expected in the first half of 2025. However, expect to see a few more leaks before production kicks off at Giga Shanghai.
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