Tesla introduced a new program that allows property owners with Tesla Destination Chargers to host self-serve demo drives, offering a unique opportunity to attract new visitors and create future customers.
The new self-serve demo drive program, as reported by Sawyer Merritt on X, reflects Tesla's commitment to advancing electric vehicle adoption and reducing the number of barriers in trying an electric vehicle.
Tesla-Provided Demo Vehicles
The Tesla Destination Charging network has slowly expanded as additional businesses and hotel chains add Tesla Wall Connectors to provide charging opportunities. The Hilton hotel chain is planning to add 20,000 chargers to their hotels in 2024.
With this latest initiative, property owners who have invested in Tesla Destination Chargers are invited to add value to their establishments by hosting self-serve demo drives. Tesla will provide up to four demo vehicles, managed and maintained by the company, to these locations at no additional cost.
This program is a win-win for property owners and Tesla. It drives additional foot traffic to the properties, potentially increasing the use of other amenities on site. Property owners benefit from the additional revenue generated by visitors who come for the demo drives and stay for the amenities. For Tesla, this initiative further promotes the adoption and awareness of electric vehicles.
Self-Serve Test Drives
One of the key advantages of the self-serve demo drive program is its ease of use. Customers can schedule a test drive through their Tesla account, get access to the vehicle, and go on a test drive completely on their own. This new initiative improves upon Tesla’s recent addition of self-serve demo drives that allowed you to go on a test drive at a site that doesn’t include any Tesla staff.
Potential Tesla owners can now get behind the wheel of a Model S, 3, X, or Y without talking to a sales representative. Moreover, they may be able to go on a test drive while staying at a hotel or visiting a business that includes destination chargers and is participating in Tesla’s self-serve demo drives. This could create a unique opportunity for Tesla where customers may decide to go on a test drive completely out of convenience or while they’re “stuck” waiting for new tires or other services at participating businesses. This approach offers a hassle-free experience and aligns with the company's emphasis on automation and customer convenience.
Rethinking Traditional Car Sales
Tesla introduced the self-drive sales option in October 2023. It’s the latest shake-up of the stagnant automotive industry. Elon Musk must've encountered one too many car salespeople as the company has succeeded with the direct-to-consumer model, which has been shown to offer a distinct advantage.
By directly owning the sales channel, Tesla ensures an integrated customer experience. Interactions are streamlined with customers dealing exclusively with Tesla-employed staff. There is no haggling, commission, or headaches, which are far too familiar for anyone who has stepped foot on a car lot.
The Destination Charging program is a critical component of this expansion of the charging network strategy, and the addition of self-serve demo drives further extends its reach and utility. Tesla's decision to allow hosts to bill for the use of these chargers, taking advantage of the WiFi connectivity in the latest generation of Wall Connectors, demonstrates the company's forward-thinking approach.
Subscribe
Subscribe to our newsletter to stay up to date on the latest Tesla news, upcoming features and software updates.
The reports of HW3’s death have been greatly exaggerated. With FSD V12.6.1 finally beginning to make its way to HW3 Model Ys, Tesla’s AI team is still hard at work improving FSD on Hardware 3 vehicles - and we’ve definitely seen a great step forward since V12.5 with the latest releases.
While Model 3 vehicles are still waiting for V12.6.1 to roll out to them, we’re already looking at the future of new features on HW3.
Reverse Confirmed
In a post on X, Elon Musk confirmed that reverse would be making its way to Hardware 3 vehicles soon. He jokingly pointed out that it probably stresses out the AI model quite a bit. The path planner currently thinks it can reverse, putting the vehicle in situations where it’s required to reverse, such as lining up for a three point turn. Right now FSD will draw squiggly lines all over the screen with its path planner.
FSD usually won’t give up until it really cannot move any further - it will inch as far forward as it can, and try planning the path to a three-point-turn. For now, FSD on HW3 vehicles isn’t allowed to shift in reverse outside of AutoPark, so it can’t continue and will stall out, waiting for a user intervention.
With FSD V13 for HW4, we saw vehicles gain the ability to Unpark, reverse and start FSD from park. It’s possible that when HW3 vehicles gain the ability to reverse, it may also include some of these other abilities, which truly start making FSD seem human-like.
Cybertruck’s FSD Too
As an aside, the Cybertruck’s build of FSD V13.2 is also not capable of reversing just yet. While the Cybertruck can AutoPark, it cannot Unpark, Park, or be Actually Smart Summoned quite yet - among other missing features.
Tesla’s official Cybertruck account also commented on Elon’s post - mentioning it's like an itch that can’t be scratched. Here’s hoping that Cybertruck also gets the chance to reverse soon as well.
All in all, it’s a big positive that Elon, as well as Tesla’s VP of AI - Ashok Elluswamy - have continued to acknowledge that changes and improvements for FSD on Hardware 3 vehicles are still coming. With this, and the knowledge that Tesla could potentially look at a hardware retrofit in the future if they can’t achieve Unsupervised FSD, we feel like it is far too early to say Hardware 3 is dead.
The question is - will the new Reverse feature push the build to V13? Or will we see FSD V12.7 next? Let us know what you think in the forums or on social media.
Tesla vehicles rely heavily on external cameras for their advanced driver-assistance systems (ADAS) and the future of fully autonomous robotaxis. However, driving in bad weather presents a significant challenge: keeping those cameras clean. Without a reliable cleaning solution, Robotaxis, which depend entirely on vision, cannot function safely and effectively.
Tesla owner Chuck Cook recently brought up this issue on X, saying to the Tesla AI team, “While I agree cleaning cameras while supervised is definitely something we need to consider... having an official post from @Tesla_AI about cleaning our own cameras is a bit concerning. You have a plan for this, right? Unsupervised can’t have customers wiping cameras.”
The Tesla_AI team responded, “On a more serious note, a more comprehensive cleaning solution is being worked on.”
Front Cameras
With the redesigned 2025 Model Y, Tesla introduced a front-facing camera, joining the Cybertruck in this regard. The Model S and Model X are also slated to receive this upgrade in the future and we eventually expect all Tesla vehicles to come with one standard.
Camera Washers
While the addition of a front camera is a step forward, it introduces another yet camera that needs to be cleaned.
Currently, the Cybertruck is the only known Tesla model equipped with a dedicated camera washer. This system drips water onto the front camera lens, allowing the wind to blow the moisture away. While it’s a simple and effective feature, it’s unclear whether Tesla implemented a similar feature in the new Model Y.
Rear Camera Shield
Sawyer Merritt/X
Tesla recently added a small shield around the rear camera to reduce the amount of dirt and water splashing onto the lens. Additionally, the rear camera on the new Model Y was relocated from above the license plate to the trunk lid. This repositioning presumably helps keep the lens cleaner by reducing its exposure to road spray.
While these adjustments are helpful, they don’t fully solve the issue, especially in harsher environments with constant rain, snow, or road debris.
Potential Solutions
There are several possible ways Tesla could address this issue:
Camera Washers: Expanding the Cybertruck’s washer feature to all external cameras or at least to the rear camera could provide a straightforward solution for keeping lenses clean.
Lens Coatings: Applying special coatings that repel water, dirt, and debris could reduce buildup on camera lenses. However, these coatings would still have limitations in extreme weather conditions.
Software Alerts: Software already notifies drivers when a camera is obstructed or dirty, but this wouldn’t solve the issue without a hardware solution to physically clean the lens.
Given that the new Model Y has already been announced, it doesn’t sound like Tesla incorporated a “comprehensive” solution to the dirty camera issue.
Tesla’s Solution?
Tesla’s mention of working on a “comprehensive cleaning solution” raises questions about what’s in development. The new Model Y doesn’t appear to feature anything we’d classify as comprehensive, and it’s unclear whether it even has a front camera washer like the Cybertruck.
One potential solution could tie into Tesla’s Robotaxi plans. Tesla is building hubs for its Robotaxis, where vehicles can be cleaned and maintained using robotic systems. These cleaning hubs could include robotic arms that wipe down exterior cameras when needed.
While this approach may work for Robotaxis in most situations, it doesn’t address the needs of private Tesla owners who rely on their vehicles daily. Tesla may assume that individual owners can manually clean their cameras as needed.
