EV Sales Soar in the U.S. - A Look at the Top 10 EVs

Tesla leads the way in EV Sales

Not a Tesla App

The electric vehicle market in the United States hit a new milestone in 2023, with a record-breaking sale of approximately 1.2 million units, the vast majority of them Teslas. The latest report contradicts previous claims that the demand for EVs is diminishing. Clearly, there is a growing shift towards electrification in the automotive industry, highlighting consumer enthusiasm for more sustainable transportation options.

A Surge in EV Popularity

According to Kelley Blue Book, in 2023, the total number of new electric vehicles put into service was 1,189,051, a significant increase from previous years. This rise in EV adoption contributed to EVs capturing 7.6% of the total U.S. vehicle market, up from 5.9% in 2022. The fourth quarter of 2023 was particularly notable, with EV sales setting records in volume (317,168 units) and market share (8.1%). Despite these impressive figures, the pace of growth has shown signs of slowing, with a year-over-year increase of 40% in Q4, compared to higher growth rates in earlier quarters.

Tesla: Leading the Charge

Tesla remains a dominant force in the U.S. EV market, accounting for 55% of all EV sales in 2023. While this decreased from 65% in 2022, Tesla's aggressive pricing strategy has helped maintain its market leadership. The Tesla Model Y alone represented 33% of all EVs sold in 2023, and Tesla's overall share of the U.S. market reached a new high of 4.20%. The Model Y and Model 3 are the reigning Cost to Own Award winners, according to Kelley Blue Book as well.

The Tesla Model Y led the pack in 2023, with 394,497 units sold, followed by the Tesla Model 3 at 220,910. Other top sellers included the Chevrolet Bolt EV/EUV, Ford Mustang Mach-E, Volkswagen ID.4, Hyundai Ioniq 5, Rivian R1S, Ford F-150 Lightning, Tesla Model X, and the BMW i4.

Competition is Starting to Heat Up

While Tesla remains at the forefront, other automakers are at least on the playing field. German luxury brands like BMW, Audi, and Mercedes-Benz have seen an increase in their EV sales, with EVs making up 12.5%, 11%, and 11.5% of their total brand sales in 2023. This growth indicates a shifting trend among luxury car buyers towards electric models.

Non-luxury brands are also making significant strides in the EV market. Volkswagen, for example, reported that EVs accounted for 11.5% of its total sales in 2023. This diversification among manufacturers suggests a broadening appeal of EVs across different market segments.

One of the hurdles in EV adoption has been the cost. In December 2023, the average price for a new EV was $50,789. However, changes in tax incentives and shifts in the market are anticipated to bring EV prices closer to those of internal combustion engine vehicles. The Chevy Bolt and Nissan Leaf were among the few EVs with a manufacturer’s suggested retail price below $40,000 in December.

2024: The Year of More for EVs

The Cox Automotive Economic and Industry Insights team has dubbed 2024 "the Year of More" for EVs. Expectations include increased new product offerings, incentives, inventory, leasing options, and infrastructure development. These factors are predicted to push EV sales even higher, potentially reaching a 10% market share in the U.S. by the end of 2024.

The EV market is set to become more competitive and diverse, with Kelley Blue Book estimating over 70 different EV models to be available within the next two years. This expansion in choice is likely to fuel further growth in EV sales as consumers have a wider range of options to suit their preferences and budgets.

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Tesla Begins Inviting Users to FSD Early Access Program

Sawyer Merritt

Tesla has just opened up their Early Access Program, which we found out about just a few days ago - to FSD owners and subscribers in the United States. This new Early Access Program will offer regular owners the ability to get early FSD updates before they get widely released.

Early Access

Tesla has begun to slowly roll out a pop-up (and button) in the Tesla app, offering users the ability to enroll in the FSD (Supervised) Early Access Program in the United States. This update is rolling out slowly, so don’t be surprised if you don’t have it yet.

For now, this program appears to be limited to the United States. Users in Canada and Mexico, even those with existing Early Access, have not yet received an invite to the program.

Once you join the Early Access Program, at the very bottom of your app, where your VIN and software version normally appear, you’ll see a new “Early Access” link. Tapping this will show your status as a member of the Early Access program and also offers you the opportunity to leave the program if so desired.

The bottom Early Access Button

Sawyer Merritt

How to Get In?

To be offered the program, you must own an AI4/Hardware 4 vehicle with FSD, either purchased or actively subscribed. Unfortunately, HW3 owners are not receiving this right now.

A pop-up will be displayed in your Tesla app once you get selected to join the program. If you dismiss the pop-up in a hurry, don’t worry. The ability to join Early Access stays as in the image below, and you can join the program at any time.

Ending your subscription while part of Early Access means your vehicle will be removed from the program.

The post pop-up opportunity.

Sawyer Merritt

Privacy

In exchange for receiving early builds of FSD, Tesla will increase the amount of data, video, and audio gathered from your vehicle, and the data will be VIN-associated, meaning less privacy and anonymity for users.

Any software updates or release notes you receive, both in-vehicle and in-app, will be watermarked with your vehicle's VIN. Tesla has been watermarking employee release notes since June of 2024 to reduce leaks, and this new Early Access program appears to follow a similar format, even though it is more widespread.

A watermarked release note.

@BrianX2023 on X

Cautions

Of course, earlier FSD builds are usually less stable and potentially less safe than wide release, so it’s important to remain more vigilant during FSD’s use. If anyone else uses the vehicle, make sure they’re also aware of the situation.

On the flip side, this is really exciting for many Tesla owners. Tesla’s Early Access program has normally been limited to employees and influencers, so it’s awesome to see regular owners getting an opportunity to get in on all the fun of testing out Tesla’s latest FSD functionality.

This new Early Access program could also mean that Tesla has a new level of confidence in future builds, where it’s now willing to make them available to more users. It could also have to do with Tesla’s FSD Unsupervised ambitions, where they may need more data than was already collected in order to successfully launch their Robotaxi this June.

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Tesla Expands EU Emissions Pool as Honda and Suzuki Join

Not a Tesla App

Emissions Pooling is an incentive-based program supported by various governments—most notably the European Union—to help automakers meet strict carbon reduction goals under Corporate Average Fuel Economy (CAFE) standards.

CAFE standards mandate that automakers reduce the average CO₂ emissions across their fleet of newly manufactured vehicles. The EU’s 2025 targets are particularly aggressive, and manufacturers risk hefty fines if a sufficient portion of their new vehicles aren’t low- or zero-emission.

Emission Pool

Emissions pooling is a regulatory mechanism that allows automakers to combine their fleet CO₂ emissions to collectively meet environmental targets. Companies with low or zero emissions—like Tesla—can partner with higher-emitting automakers to help reduce their combined average and avoid costly fines.

In practice, this means pool members purchase emissions credits from Tesla, which uses its all-electric lineup to generate surplus credits. These credits help other manufacturers offset their emissions, while Tesla earns a tidy profit.

Tesla has long capitalized on this model, regularly selling emissions credits to strengthen its financials. Now, its European Union emissions pool is expanding again—with Honda and Suzuki joining existing members like Stellantis, Toyota, Ford, Mazda, and Subaru.

Green Bottom Line

Every automaker in Tesla’s emissions pool is effectively buying credits from a company with a 100% zero-emission fleet. In Q4 2024 alone, Tesla earned $692 million from regulatory and emissions credits, making up nearly 30% of its quarterly net income.

That’s a major chunk of profit driven by programs like emissions pooling—and with Honda now onboard, Tesla gains a significant new partner (and revenue stream) in the EU.

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