The electric vehicle market in the United States hit a new milestone in 2023, with a record-breaking sale of approximately 1.2 million units, the vast majority of them Teslas. The latest report contradicts previous claims that the demand for EVs is diminishing. Clearly, there is a growing shift towards electrification in the automotive industry, highlighting consumer enthusiasm for more sustainable transportation options.
A Surge in EV Popularity
According to Kelley Blue Book, in 2023, the total number of new electric vehicles put into service was 1,189,051, a significant increase from previous years. This rise in EV adoption contributed to EVs capturing 7.6% of the total U.S. vehicle market, up from 5.9% in 2022. The fourth quarter of 2023 was particularly notable, with EV sales setting records in volume (317,168 units) and market share (8.1%). Despite these impressive figures, the pace of growth has shown signs of slowing, with a year-over-year increase of 40% in Q4, compared to higher growth rates in earlier quarters.
Tesla: Leading the Charge
Tesla remains a dominant force in the U.S. EV market, accounting for 55% of all EV sales in 2023. While this decreased from 65% in 2022, Tesla's aggressive pricing strategy has helped maintain its market leadership. The Tesla Model Y alone represented 33% of all EVs sold in 2023, and Tesla's overall share of the U.S. market reached a new high of 4.20%. The Model Y and Model 3 are the reigning Cost to Own Award winners, according to Kelley Blue Book as well.
Rk
Vehicle
Units Sold in 2023
1.
Tesla Model Y
394,497
2.
Tesla Model 3
220,910
3.
Chevrolet Bolt EV/EUV
62,045
4.
Ford Mustang Mach-E
40,771
5.
Volkswagen ID.4
37,789
6.
Hyundai Ioniq 5
33,918
7.
Rivian R1S
24,783
8.
Ford F-150 Lightning
24,165
9.
Tesla Model X
23,015
10.
BMW i4
22,583
The Tesla Model Y led the pack in 2023, with 394,497 units sold, followed by the Tesla Model 3 at 220,910. Other top sellers included the Chevrolet Bolt EV/EUV, Ford Mustang Mach-E, Volkswagen ID.4, Hyundai Ioniq 5, Rivian R1S, Ford F-150 Lightning, Tesla Model X, and the BMW i4.
Competition is Starting to Heat Up
While Tesla remains at the forefront, other automakers are at least on the playing field. German luxury brands like BMW, Audi, and Mercedes-Benz have seen an increase in their EV sales, with EVs making up 12.5%, 11%, and 11.5% of their total brand sales in 2023. This growth indicates a shifting trend among luxury car buyers towards electric models.
Non-luxury brands are also making significant strides in the EV market. Volkswagen, for example, reported that EVs accounted for 11.5% of its total sales in 2023. This diversification among manufacturers suggests a broadening appeal of EVs across different market segments.
One of the hurdles in EV adoption has been the cost. In December 2023, the average price for a new EV was $50,789. However, changes in tax incentives and shifts in the market are anticipated to bring EV prices closer to those of internal combustion engine vehicles. The Chevy Bolt and Nissan Leaf were among the few EVs with a manufacturer’s suggested retail price below $40,000 in December.
2024: The Year of More for EVs
The Cox Automotive Economic and Industry Insights team has dubbed 2024 "the Year of More" for EVs. Expectations include increased new product offerings, incentives, inventory, leasing options, and infrastructure development. These factors are predicted to push EV sales even higher, potentially reaching a 10% market share in the U.S. by the end of 2024.
The EV market is set to become more competitive and diverse, with Kelley Blue Book estimating over 70 different EV models to be available within the next two years. This expansion in choice is likely to fuel further growth in EV sales as consumers have a wider range of options to suit their preferences and budgets.
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Tesla maintains two primary software branches: the main feature branch and the FSD branch. In general, the FSD branch lags behind on new features pushed to the main branch but provides a more recent FSD version.
However, now Tesla is updating the main branch to a much more recent version of FSD.
Current FSD Build & Shadow Mode
Nowadays, the main branch always includes an older but stable build of FSD. It’s been on FSD V12.3.6 since July 2024. So, if you subscribe to FSD in North America, this is the FSD version you’ll receive until you get added to the FSD track.
Even if you don’t subscribe to or have purchased FSD, your vehicle has v12.3.6 on it. That includes vehicles in regions where FSD isn’t available for general use, such as Europe and China. In those cases, FSD runs in Shadow Mode, providing training data to Tesla if you’ve agreed to their data privacy policies. So Tesla is always analyzing what the vehicle would do compared to what the driver does. When there are contradictions, these are the clips and data Tesla will want to analyze.
FSD V12.5.4.2 on Main Branch
For the first time in five months, Tesla has now updated the baseline version of FSD in the main branch. The new version included with 2024.44 updates is FSD v12.5.4.2. This Tesla is updating the baseline FSD version to FSD V12.5.4.2
FSD 12.5 includes many features for a much smoother experience compared to FSD 12.3.6. Many users will appreciate that it gets rid of the steering wheel nag and instead relies on the cabin camera to provide real-time driver monitoring. This version also includes support for sunglasses with driver monitoring. It’ll be a big upgrade for anyone coming from FSD 12.3.6.
It's always a good thing when Tesla updates the baseline FSD version—that means that Tesla is confident that this new baseline is considerably safer and will continue to train the fleet against it.
What Update Am I Getting?
If you’re already on FSD V12.5.4.2, you’ll likely remain on that FSD build unless V13.3 manages to make its way to the public as Tesla originally planned, but that’s unlikely to happen before the Thanksgiving holiday. In all likelihood, you’ll be getting update 2024.44, which will give you some additional Tesla features while keeping you on the same FSD version.
For those who are already on 2024.44 - if you subscribe now, you’ll have V12.5.4.2 enabled on your vehicle.
If you have a Cybertruck, then you’ll receive update 2024.39.5 with FSD V12.5.5.3. They’re on a unique build for the moment, and this will likely be the case until Tesla acquires enough training data from the Cybertruck fleet.
The Cybertruck is having an eventful November. Just last week, we shared the news that Tesla isn’t offering their in-house wrap service for the Cybertruck anymore; the Foundation Series is now available in inventory in select US locations, Crossbars have arrived, and faster charging is around the corner. Now there’s even more to discuss about the stainless steel beast.
Projection Puddle Lights
Like the recently launched puddle lights for the Model 3 and Model Y, Tesla has introduced a set of add-on Projector Puddle Lights for the Cybertruck. These Cybertruck-specific ones go for $75 USD, or $105 CAD and are available in both the Canadian and US Tesla stores.
However, these don’t have the Tesla wordmark - instead, they feature the iconic Cybertruck symbol and, in our opinion, look even nicer. Here’s to hoping Tesla also introduces a set with the graffiti-style Cybertruck wordmark.
Powershare in Canada
While the Foundation Series Cybertruck has been getting delivered in Canada since November 7th, there was no news on Powershare being supported due to regulatory constraints. On the 20th, Foundation Series owners in Canada began to receive emails to get their Powershare installs started through Tesla’s official installer - Qmerit.
More to follow on pricing and the process as we receive our Canadian quote from Qmerit soon.
FSD in Canada
The Cybertruck Program Manager, Siddhant Awasthi, confirmed that with Powershare now becoming available, FSD for the Cybertruck in Canada will also become available soon. Canadian trucks shipped with a factory software build that didn’t include FSD, but did include TACC and stoplight/traffic control.
Early this morning Tesla began rolling out a new version of FSD 12.5.5.3 for the Cybertruck, which is update 2024.39.5. Will this be the version that rolls out in Canada?
Update: Yesterday, Tesla started rolling out FSD on the Cybertruck in Canada for the first time. The update being rolled out is update 2024.39.5, which not only features the latest FSD available on the Cybertruck, version 12.5.5.3, but it also includes all the features update 2024.38, which includes the huge Sentry Mode improvements that reduce power consumption by about 40%.
Following Integrated Flight Test 6 for SpaceX’s Starship, Elon Musk confirmed that uncrewed Starships are likely to begin making their way to Mars in about 2 years. You’re probably going to ask what’s going to be in those Starships - that’s what Brett Winston on X asked as well. Elon confirmed that Cybertrucks and Optimus robots will be among some of the first items landing on Mars.
That’s a ton of awesome news for Cybertruck, and there’s absolutely going to be more around the corner, especially as we await the big Tesla Holiday Update. While you wait, why not take a look at our Holiday Update Wishlists?