Hertz Global Holdings, a major player in the vehicle rental industry, recently announced a significant change in its electric vehicle strategy. The company is selling about 20,000 EVs, including a substantial number of Teslas, from its U.S. fleet. This decision, made just two years after their initial partnership with Tesla, signifies a notable pivot in Hertz's approach to electric mobility and has implications for the broader EV market, particularly for Tesla.
The move by Hertz is believed to be a response to a cooling demand in the electric vehicle sector. It's a trend that is not isolated to Hertz but resonates across the industry. Automakers such as General Motors and Ford are revising their EV production plans due to this slowdown in sales growth. However, before the UAW saw the big three give major wage hikes, EVs were ramping up across the automotive sector.
Financial Impact and Market Perception of Tesla
The decision by Hertz to reduce its Tesla fleet has significant financial implications. Firstly, thousands of used Teslas are flooding the market, driving down the resale value. Second, since the announcement, Tesla’s stock has been declining.
The factors influencing Hertz's decision to sell off its Tesla fleet indicate the broader challenges the EV industry faces. The company claims that higher expenses related to collisions and damages for EVs have been a significant concern. This issue has led Hertz to shift its focus away from its initial goal of electrifying a substantial portion of its fleet. How this affects Tesla’s rumored in-house Rental Program is anyone’s guess at this point.
Tesla doesn’t do much advertising, but Hertz certainly does. The Hertz advertising campaign featured 7-time Super Bowl Champion Tom Brady behind the wheel of a Model 3. When the G.O.A.T endorses a brand, millions listen. However, this was not utilized as part of what could’ve been a parallel marketing campaign by Tesla.
Brady was even quoted as saying: “I've been driving an EV for years, and knowing Hertz is leading the way with their electric fleet speaks to how the world is changing and the way companies are approaching being environmentally and socially conscious.”
Tom Brady in a Model 3
Not a Tesla App
The Future of Tesla in the EV Landscape
The recent move by Hertz to sell a large portion of its electric fleet, particularly Teslas, signals a complex period for the EV market. It raises questions about Hertz’ transition to electric and the role of companies like Tesla in shaping its future. Tesla is the sector's pioneer and has been at the forefront of the EV industry, pushing boundaries with its innovative technology and design. However, as some manufacturers mysteriously shift away from electric (right after the big three settled labor strife), Tesla will continue to navigate these changes while maintaining its leadership position.
One of the significant challenges for Tesla in this evolving market is balancing innovation with operational and financial sustainability. The company needs to address the concerns highlighted by Hertz's decision, such as the higher costs associated with EV maintenance and repairs. Additionally, Tesla must continue to innovate in areas like battery technology, charging infrastructure, and autonomous driving to stay ahead of the competition.
Tesla's Role in a Changing EV Ecosystem
The perceived cooling demand for EVs also allows Tesla to reassess its market strategy. This could involve exploring new segments, enhancing customer engagement, and further improving the affordability and accessibility of its vehicles. Tesla's response to these market dynamics will be crucial in defining its future trajectory in the EV industry.
Tesla's influence extends beyond just manufacturing electric vehicles; it plays a significant role in shaping the EV ecosystem. For instance, the company's advancements in battery technology have implications for energy storage and renewable energy integration. Tesla's impact on the automotive industry has also single-handedly pushed other manufacturers to accelerate their transition to electric mobility.
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The Cybertruck has now celebrated its first Halloween, and owners did not disappoint in coming up with clever and unique decorations for their stainless steel trunk. Make sure you’ve got whatever is left of your candy nearby cause we’re going in.
Aliens
Up in the hero image to get us started - the Cybertruck is really a piece of alien technology. At least, that’s how it appears when it first arrives in town. So, why not celebrate the alien-ness of the Cybertruck to North American roads? We love it.
Spooky
@jayvee10x over on X put together this fantastic display for Halloween and included their Cybertruck! The Cybertruck would definitely be a good vehicle of choice to take on zombies and walking skeletons.
By @jayvee10x.
@jayvee10x
Halo
TeslaKen over on the Cybertruck Owner’s Club forums put together this outstanding Cosplay of Master Chief from Halo, and wrapped up his Cybertruck to look like a Warthog. Probably one of the coolest costumes we’ve seen so far.
By TeslaKen on the CT Owners Club
TeslaKen
Jaws
Sometimes, all you need to do to get a scare is to show some nice sharp teeth. The smoke machine just completes the look with the red glow.
Fangs!
Not a Tesla App
More Aliens
Terry Stach and Robert Martin captured some aliens in their trucks. Best to keep an eye on these ones, lest they whisk you away in their Cyber-UFO. Just watch out though, because @brandtsla over on X is being chased by that UFO!
The Cyberbeast’s logo is the three-headed hound that guards the gates of hell - Cereberus. Turns out that S.E. Robinson let the dogs out. Our favorite, all things said. Maybe a smoke machine and some red lights to complete the look though! Oh wait, he’s got that too!
The Cybertruck makes an incredible canvas for Halloween decorations, and we’re eager to see even more creative ideas emerge as it heads into its second Halloween season next year.
While this isn’t exactly a feature most users will see often, Tesla has added some features that should help technicians know more about a vehicle’s history. Best of all, while Service History is aimed at technicians, it’s also accessible by any Tesla owner.
So, grab your wrench, and let’s take a detailed look at Tesla’s new Service History.
Service History
Service History is a new feature in Tesla’s Service Mode that tracks all the maintenance a vehicle has received. Technicians are prompted to use Tesla’s Correction Codes, which define the repair that took place and then provide an optional timestamp for the repair being completed. In short, it’s a way to keep track of repairs and services within the vehicle. This should make it easier for technicians to solve issues by being aware of the vehicle’s history.
Service History is accessible directly on the main panel of Service Mode. While Tesla already has internal tools to access a vehicle’s history, the real benefit will be when the vehicle is serviced by different technicians. For example, a local tech could now be services that Tesla serviced performed and vice-versa.
Service history is also permanent and stays with the vehicle. Once entries are added, they cannot be edited or removed, so there’s no tampering with a vehicle’s service history.
You can see the new Service History option on the bottom right.
Mahtava
These timestamped history logs are permanently saved to your vehicle and are accessible by Tesla and anyone else who can put their car into Service Mode. If you want to take a peek and are on 2024.38 or higher, you can follow our Guide on Service Mode here.
Entering a Service Item
When entering a new Service History entry, you’re given a few options, including a Correction Code. Tesla maintains a list of Correction Codes for pretty much everything under the sun, from a full-out swap of the battery pack or one of the motors to things as simple as replacing the wiper blades or adding windshield washer fluid.
Technicians servicing Tesla vehicles will have the option to indicate whether they’re a first-party doing the work (Tesla Service), a qualified third-party independent repairer, or an unknown—like the vehicle owner themselves.
The pop-up that displays when you open Service History.
Mahtava
If you’d like to add an entry yourself, you can give it a try, as it’s pretty straightforward. You can select a Correction Code for something you’d normally DIY, like adding washer fluid. You can then select a timestamp, which is optional, and then select what type of repairer you are - first party, qualified third party, or other.
The Record Service Menu.
Mahtava
Expanding Service History
Tesla’s new Service History is a really interesting idea. It puts third-party technicians and vehicle owners on equal ground, with everyone having access to a vehicle’s history. It’s also going to be useful for owners to keep track of simple tasks like tire rotations, wiper blade replacements, low-voltage battery replacements, and more.
Service History also helps solve the issue of Tesla not being able to effectively track vehicle services done by qualified third-party repair shops, who often won’t push the vehicle correction codes via Toolbox 3.
Instead, this allows even unfamiliar repair technicians an easy-to-see and easy-to-use solution to log and diagnose potential issues quickly.
We’d love for Tesla to make Service History even more accessible, potentially moving it out of Service Mode, which only a small percentage of owners will ever go into.
It’d be useful if Tesla moved certain options into the main Controls > Service area, allowing vehicle owners to add simple things like adding windshield wiper fluid. For more complex changes, Tesla could ask owners to enter Service Mode, and remind them that all entries are permanent and can not be changed or removed, even by Tesla.
![First Look at Tesla's New 'Service History' Feature [Photos]](https://www.notateslaapp.com/img/containers/article_images/service-mode/service-mode-records-4.jpg/8dd9d11fd3f5159c393831cbd9f4815a/service-mode-records-4.jpg)
