Is Model 3 Codename 'Highland' a Myth? Unpacking Elon Musk's Mysterious X Post

By Kevin Armstrong
Highland Is Not Real
Highland Is Not Real
Not a Tesla App

A late-night Elon Musk post on X has this writer wondering if the Matrix has a glitch. For over a year, credible Tesla-focused websites and the mainstream media have referred to the Tesla Model 3 as the "Highland." But the company’s CEO says the Highland name “is not real,” although it has been seen in various Tesla documents. The cryptic message comes just 24 hours after the new Model 3 launched in North America. Is Musk simply joking, or is there a deeper meaning to his words?

The Speculative Origins of "Highland"

Reuters was the first to use the word Highland. On November 28, 2022, the news outlet ran an “exclusive” story citing “four people with knowledge of the effort” of a revamped version of Model 3 codenamed "Highland." The name made sense. Although the exact origin remains unknown, there were intriguing theories:

  1. Historical Reference to Ford: Some believe "Highland" might refer to Ford Motor Co's Highland Park plant, the birthplace of Ford's revolutionary assembly line.

  2. Cinematic Nod: Others speculate that the name could be a homage to the 1986 film "Highlander", known for its immortals' battle and the iconic line, "there can only be one." This theory aligns with Musk's penchant for movie references and quirky humor.

A few weeks after the report, the mysterious partially covered Model 3s appeared around California. The name Highland took off from there.

Musk vs. Mainstream Media: A Turbulent Narrative

Elon Musk's relationship with the mainstream media has been tumultuous, marked by a series of confrontations and criticisms. His stance has been particularly conspicuous since he acquired Twitter. This ongoing battle with the press can be seen as a backdrop to the "Highland" mystery, casting Musk's latest tweet in a different light.

Perhaps his dismissive comment about the "Highland" codename might not be a straightforward denial but a nuanced swipe at media credibility. Considering that Reuters, a major news outlet, was the first to report on Highland, it could be interpreted as a continuation of his broader skepticism towards media reporting, mainly when it involves narratives about Tesla.

This dynamic adds an intriguing layer to the story, where the "truth" of the Model 3 "Highland" becomes not just a matter of fact but also a symbol in the larger narrative of Musk's complex relationship with the media. As Musk continues to engage in this media tug-of-war, each tweet and statement becomes a potential chess move in an ongoing battle of narratives.

Tesla Community Reaction

Seriousness aside, the internet did not fail to bring a few laughs in the replies to Musk’s post. Some played with the idea of it being part of a grand simulation, adding a touch of sci-fi flair to the debate. Others jokingly asked if this was all just a clever trick or even a plot twist worthy of a movie. The popular “TMFINR” meme showed up a few times.

A few users leaned into humor and parody, echoing the playful skepticism that often accompanies Musk's cryptic messages. Amidst the laughter, there were genuine queries and theories, with several pondering if "Highland" was just an internal project name or something more.

Rumors and conspiracy theories weren't far behind, as some speculated about hidden meanings and possible secret projects. This led to various interpretations, from outright dismissal to earnest theorizing. Could it also have been used to identify who was leaking information? There are a lot of leaks! YoursYour's truly was reminded of a classic Creed line from The Office:

Overall, the community's response was a lively mix of jest, confusion, and curiosity, showcasing the engaging and speculative environment that Musk's tweets often create. It's a unique relationship between Musk, his projects, and his audience, where a single tweet can ignite a spectrum of imaginative and playful discussions.

The Model 3 "Highland" story continues to blend mystery and speculation, fueled by Musk's latest remarks. The “Highland” name was used internally, as it has shown up in several internal documents, so Musk's post causes some confusion. Does he possibly mean that Highland isn’t a part of the (final) product’s name and shouldn’t be used by media to differentiate it from the previous generation?

Whether a clever ruse, a misunderstood codename, or a media misinterpretation, it is a fascinating example of Tesla's cultural impact. Dare we ask if Juniper is real?

Tesla Begins Inviting Users to FSD Early Access Program

By Karan Singh
Sawyer Merritt

Tesla has just opened up their Early Access Program, which we found out about just a few days ago - to FSD owners and subscribers in the United States. This new Early Access Program will offer regular owners the ability to get early FSD updates before they get widely released.

Early Access

Tesla has begun to slowly roll out a pop-up (and button) in the Tesla app, offering users the ability to enroll in the FSD (Supervised) Early Access Program in the United States. This update is rolling out slowly, so don’t be surprised if you don’t have it yet.

For now, this program appears to be limited to the United States. Users in Canada and Mexico, even those with existing Early Access, have not yet received an invite to the program.

Once you join the Early Access Program, at the very bottom of your app, where your VIN and software version normally appear, you’ll see a new “Early Access” link. Tapping this will show your status as a member of the Early Access program and also offers you the opportunity to leave the program if so desired.

The bottom Early Access Button
The bottom Early Access Button
Sawyer Merritt

How to Get In?

To be offered the program, you must own an AI4/Hardware 4 vehicle with FSD, either purchased or actively subscribed. Unfortunately, HW3 owners are not receiving this right now.

A pop-up will be displayed in your Tesla app once you get selected to join the program. If you dismiss the pop-up in a hurry, don’t worry. The ability to join Early Access stays as in the image below, and you can join the program at any time.

Ending your subscription while part of Early Access means your vehicle will be removed from the program.

The post pop-up opportunity.
The post pop-up opportunity.
Sawyer Merritt

Privacy

In exchange for receiving early builds of FSD, Tesla will increase the amount of data, video, and audio gathered from your vehicle, and the data will be VIN-associated, meaning less privacy and anonymity for users.

Any software updates or release notes you receive, both in-vehicle and in-app, will be watermarked with your vehicle's VIN. Tesla has been watermarking employee release notes since June of 2024 to reduce leaks, and this new Early Access program appears to follow a similar format, even though it is more widespread.

A watermarked release note.
A watermarked release note.
@BrianX2023 on X

Cautions

Of course, earlier FSD builds are usually less stable and potentially less safe than wide release, so it’s important to remain more vigilant during FSD’s use. If anyone else uses the vehicle, make sure they’re also aware of the situation.

On the flip side, this is really exciting for many Tesla owners. Tesla’s Early Access program has normally been limited to employees and influencers, so it’s awesome to see regular owners getting an opportunity to get in on all the fun of testing out Tesla’s latest FSD functionality.

This new Early Access program could also mean that Tesla has a new level of confidence in future builds, where it’s now willing to make them available to more users. It could also have to do with Tesla’s FSD Unsupervised ambitions, where they may need more data than was already collected in order to successfully launch their Robotaxi this June.

Tesla Expands EU Emissions Pool as Honda and Suzuki Join

By Karan Singh
Not a Tesla App

Emissions Pooling is an incentive-based program supported by various governments—most notably the European Union—to help automakers meet strict carbon reduction goals under Corporate Average Fuel Economy (CAFE) standards.

CAFE standards mandate that automakers reduce the average CO₂ emissions across their fleet of newly manufactured vehicles. The EU’s 2025 targets are particularly aggressive, and manufacturers risk hefty fines if a sufficient portion of their new vehicles aren’t low- or zero-emission.

Emission Pool

Emissions pooling is a regulatory mechanism that allows automakers to combine their fleet CO₂ emissions to collectively meet environmental targets. Companies with low or zero emissions—like Tesla—can partner with higher-emitting automakers to help reduce their combined average and avoid costly fines.

In practice, this means pool members purchase emissions credits from Tesla, which uses its all-electric lineup to generate surplus credits. These credits help other manufacturers offset their emissions, while Tesla earns a tidy profit.

Tesla has long capitalized on this model, regularly selling emissions credits to strengthen its financials. Now, its European Union emissions pool is expanding again—with Honda and Suzuki joining existing members like Stellantis, Toyota, Ford, Mazda, and Subaru.

Green Bottom Line

Every automaker in Tesla’s emissions pool is effectively buying credits from a company with a 100% zero-emission fleet. In Q4 2024 alone, Tesla earned $692 million from regulatory and emissions credits, making up nearly 30% of its quarterly net income.

That’s a major chunk of profit driven by programs like emissions pooling—and with Honda now onboard, Tesla gains a significant new partner (and revenue stream) in the EU.

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