Tesla has added Satin Abyss Blue to its collection of wrap colors
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In a move that combines aesthetic expansion with affordability, Tesla has not only introduced a new Paint Protection Film (PPF) color, Satin Abyss Blue, but also significantly slashed the prices of its wrap offerings. This new color joins a diverse palette, marking the eighth option in Tesla's PPF lineup.
Pricing Strategy: A Shift Towards Affordability
Originally launched in October 2023, Tesla's PPF wraps were initially priced between $7,500 and $8,000. Though reflective of the premium quality, this pricing was a significant investment for Tesla owners. Many believed the price was two to three times what a high-quality wrap costs at auto shops. Perhaps Telsa was testing the market as the price tag was slashed four months later to a more affordable range of $5,700 to $6,000.
The price adjustment may be a strategic decision to broaden the appeal of these wraps, making them a more feasible option for a larger segment of Tesla owners. However, the service is currently only available at two Tesla locations in California. The company would likely expand the service to other locations if the demand picks up due to the improved price point.
Current PPF Wrap Options and Pricing
The revised pricing structure now makes the following options more attainable:
Glacier Blue: $6,000
Forest Green: $6,000
Satin Rose Gold: $6,000
Slip Gray: $5,700
Satin Ceramic White: $5,700
Satin Stealth Black: $5,700
Crimson Red: $6,000
Clear Satin or Gloss: $5,000
Satin Abyss Blue: $6,000 (new addition)
The consistency in pricing across most colors, including the new Satin Abyss Blue, shows Tesla's approach to offering a uniform pricing strategy for its custom PPF options.
Benefits of Tesla's PPF Wraps
Tesla's PPF wraps are not just an aesthetic upgrade. They are a practical investment offering several benefits:
Self-Healing Technology: The urethane-based film is designed to recover from minor abrasions while maintaining a flawless appearance.
Enhanced Protection: Being twice as thick as typical vinyl wraps, Tesla's PPF offers superior safeguarding against scratches and environmental damage.
Eco-Friendly Choice: Aligning with Tesla's sustainability goals, these wraps are more environmentally friendly than traditional options.
While these colored PPF wraps are currently limited to the Model 3 and Model Y, there’s also the option of a black or white wrap available for the Cybertruck for $6,000. Meanwhile, a clear satin wrap for the Cybertruck runs $5,000, the same price as the Model 3/Y clear option.
The Cybertruck has been seen in various unique wraps
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There's growing excitement about the potential of wider color availability for the Cybertruck, which has appeared in several unique wraps. Tesla's wrapping service has the potential to enhance the customization options for owners, allowing their cars to stand out from other Teslas. The free color option, currently stealth gray, can sometimes result in a cluster of similar-looking Teslas at a particular location.
Tesla's decision to launch and expand its PPF range resonates with its strategy to offer more personalized options to its customers. This move parallels Tesla's initiatives in China, where the company already offers a wrapping service catering to customers' desires for a unique vehicle appearance.
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In just 8 months, Tesla has gone from breaking ground to delivering electrons at its most ambitious Supercharger project to date, just in time to be ready for the busy Fourth of July holiday weekend. Project Oasis, the world’s largest Supercharger site, is now partially open to customers for its first phase in Lost Hills, California.
What makes this remarkable is the speed of execution. In just eight months, Tesla has constructed a site that will eventually feature 168 stalls (84 stalls are now open), supported by 11 MW of solar power and 10 Megapacks of battery storage. That construction speed is pretty impressive, but what is even more impressive is how this new station operates and what it means for future Supercharging infrastructure.
Self-Sufficient Energy Oasis
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The first 84 stalls at Lost Hills are now open, and according to the Tesla Charging team, they are currently powered solely by the sun and operate off-grid.
This makes it more than just a new Supercharger site. It serves as a proof of concept for a new type of Supercharger. Unlike nearly every other charging site in the world, which draws power from local utilities, this station generates its own clean electricity from its massive solar array and stores it in its array of on-site Megapacks.
Self-sufficient charging stations are something completely different than what we see today. They are highly resilient since they’re not reliant on the grid. That means that even if there is a local power outage, brownout, or blackout, one can always come to Lost Hills to Supercharge.
If you’ve got a Cybertruck, you could take advantage of the Cybertruck’s Powershare feature and charge up at Lost Hills to help keep your home powered during a blackout, utilizing the Cybertruck as a portable battery charger. Now that’s true independence and self-reliance.
The Future of Charging
Solar-powered Superchargers help avoid massive new loads on already stressed electrical grids, especially during peak afternoon and evening hours, when demand is the highest.
This is Tesla’s vision for the future of charging: a clean, fully closed-loop ecosystem that sustains itself. The sun’s energy is captured, stored, and delivered directly to vehicles on site at any time of day without relying on the electrical grid or fossil fuels.
Largest Supercharger in the World
This opening of 84 stalls is just the first phase of the project. Tesla says that the remaining stalls, as well as a new on-site lounge, are coming later this year. Once complete, the 168-stall site will be the largest Supercharger site in the world.
While the speed of building such a massive project in just eight months is a testament to Tesla’s execution, the true innovation is actually that self-sustainability. Let’s hope we see even more large, self-sufficient Supercharger sites across the world in the near future.
Elon Musk is once again seeking to expand Tesla’s vertical integration in the energy sector, this time focusing squarely on solar power. Following discussions on X that highlighted the massive gap in solar deployments between the US and China, Elon is now discussing the need for a Tesla Solar Gigafactory in the United States.
This potential move is driven by a specific catalyst: the exponential growth of AI is creating an insatiable demand for electricity. For Tesla and xAI, two of Elon’s companies betting their future on AI, building the power generation required is a strategic necessity.
A new factory wouldn’t just be about making panels; it would be about manufacturing the final missing piece in Tesla’s vertically integrated energy ecosystem.
Maybe there should be a solar Gigafactory in America
The context for this renewed focus is pretty stark. In May, China reportedly added a staggering 93 gigawatts (GW) of solar power capacity. In contrast, the United States installed approximately 14 GW over the entire first quarter, roughly 20 times less than China.
The primary driver of this demand is the revolution in AI. Training ever-larger and smarter AI models involves operating vast data centers, which consume staggering amounts of power. Google, Amazon, and Microsoft have turned to small-scale nuclear reactors, with Microsoft petitioning to reopen the infamous Three Mile Island for its AI operations.
For Elon’s companies, whose future products like FSD, Optimus, and Grok are built on a foundation of real-world AI, securing a massive and sustainable energy supply isn’t a side quest. It is part of the main mission, especially in conjunction with grid-scale storage, such as Megapacks and Powerwalls. You can’t power a world of autonomous robots without a world of abundant, clean energy.
The Tesla Ecosystem
A US solar gigafactory would be the final, logical step in completing Tesla’s energy hardware ecosystem. While Tesla already manufactures some solar panels and the Tesla solar roof, the scale is too minuscule to matter.
By mass-producing its own panels, while also increasing Solar Roof production, Tesla would become a true one-stop shop for all things green energy. This would allow the company to supply its own large-scale projects, like the massive solar array for Project Oasis - the world’s largest Supercharger site.
It would also enable more complete residential packages, like the Giga-Small Haus concept home, combining Tesla-made panels and roofs with a Powerwall 3. This level of vertical integration would give Tesla complete control over the technology, cost, and supply of every major component in its energy ecosystem, from generation to storage to mobility.
Building a new Solar Gigafactory is about much more than just simply producing solar panels. It’s a requirement to power Tesla’s future products and make solar panels accessible to everyone.
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