Tesla has added Satin Abyss Blue to its collection of wrap colors
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In a move that combines aesthetic expansion with affordability, Tesla has not only introduced a new Paint Protection Film (PPF) color, Satin Abyss Blue, but also significantly slashed the prices of its wrap offerings. This new color joins a diverse palette, marking the eighth option in Tesla's PPF lineup.
Pricing Strategy: A Shift Towards Affordability
Originally launched in October 2023, Tesla's PPF wraps were initially priced between $7,500 and $8,000. Though reflective of the premium quality, this pricing was a significant investment for Tesla owners. Many believed the price was two to three times what a high-quality wrap costs at auto shops. Perhaps Telsa was testing the market as the price tag was slashed four months later to a more affordable range of $5,700 to $6,000.
The price adjustment may be a strategic decision to broaden the appeal of these wraps, making them a more feasible option for a larger segment of Tesla owners. However, the service is currently only available at two Tesla locations in California. The company would likely expand the service to other locations if the demand picks up due to the improved price point.
Current PPF Wrap Options and Pricing
The revised pricing structure now makes the following options more attainable:
Glacier Blue: $6,000
Forest Green: $6,000
Satin Rose Gold: $6,000
Slip Gray: $5,700
Satin Ceramic White: $5,700
Satin Stealth Black: $5,700
Crimson Red: $6,000
Clear Satin or Gloss: $5,000
Satin Abyss Blue: $6,000 (new addition)
The consistency in pricing across most colors, including the new Satin Abyss Blue, shows Tesla's approach to offering a uniform pricing strategy for its custom PPF options.
Benefits of Tesla's PPF Wraps
Tesla's PPF wraps are not just an aesthetic upgrade. They are a practical investment offering several benefits:
Self-Healing Technology: The urethane-based film is designed to recover from minor abrasions while maintaining a flawless appearance.
Enhanced Protection: Being twice as thick as typical vinyl wraps, Tesla's PPF offers superior safeguarding against scratches and environmental damage.
Eco-Friendly Choice: Aligning with Tesla's sustainability goals, these wraps are more environmentally friendly than traditional options.
While these colored PPF wraps are currently limited to the Model 3 and Model Y, there’s also the option of a black or white wrap available for the Cybertruck for $6,000. Meanwhile, a clear satin wrap for the Cybertruck runs $5,000, the same price as the Model 3/Y clear option.
The Cybertruck has been seen in various unique wraps
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There's growing excitement about the potential of wider color availability for the Cybertruck, which has appeared in several unique wraps. Tesla's wrapping service has the potential to enhance the customization options for owners, allowing their cars to stand out from other Teslas. The free color option, currently stealth gray, can sometimes result in a cluster of similar-looking Teslas at a particular location.
Tesla's decision to launch and expand its PPF range resonates with its strategy to offer more personalized options to its customers. This move parallels Tesla's initiatives in China, where the company already offers a wrapping service catering to customers' desires for a unique vehicle appearance.
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The feature is now possible thanks to what Wes Morrill, Cybertruck’s lead engineering, points out is a huge rewrite of Tesla’s Trip Planner, which not only makes it much more accurate but will now allow users to choose their arrival charge percentage.
More Accurate Trip Planner
When you navigate to a destination, your Tesla will automatically calculate when, where, and how much you need to charge. While the process seems straightforward, Tesla deserves a lot of credit for creating a simple user experience because a lot goes into accurately determining this information.
Tesla has to calculate many moving pieces in order to accurately predict when and where you should stop. First, it needs to consider your driving efficiency and wind direction, terrain elevation, traffic, vehicle speed, and ambient temperature. It also needs to predict the best Superchargers to stop at, taking into account congestion and charger speed.
Now, according to Wes’ post this morning, Tesla has made backend improvements to the Trip Planner, thanks to a rewrite by several engineers, that bring even more accurate predictions to Trip Planner.
It sounds like these changes are mostly server-side, so thanks to their OTA connection, more accurate predictions should be available to all vehicles—no vehicle update is required.
Arrival State of Charge
Along with Tesla’s improvements to Trip Planner, Wes also stated that these improvements allow for a popular feature request — the ability to select your desired charge level at arrival.
Up until now, Tesla’s Trip Planner tried to get you to your destination as quickly as possible, which usually meant arriving with a low state of charge.
While this was fine if you have a charger at your destination, it’s not great if you don’t, or it could be even worse if there are no chargers nearby.
Max de Zegher said on X that he has heard the requests for a selectable arrival state of charge. Wes later clarified this by saying that these improvements to Tesla’s Trip Planner now allow for additional features to be added, such as “desired arrival charge.”
Actually trip planner got a huge rewrite on the back end. I had a great conversation with one of the engineers working on this over a morning run a few weeks back, it's pretty neat. The rewrite also unlocks additional features, like desired arrival charge.
Given that Max de Zegher’s comments came last night and Wes Morrill commented this morning, this feature request likely won’t arrive with the upcoming Holiday Update. Tesla actually hinted at such a feature being added in their last app update, so it does seem like they’ve already planned for it.
Although ‘Arrival State of Charge’ was on our wishlist for the Holiday Update, it looks like it may arrive soon after the holidays.
As Tesla update 2024.44.3 continues to roll out, we’re seeing more features in this update. While the update doesn’t include many new feature, it either improves existing features or rolls out a feature to new regions. Actually Smart Summon is rolling out to Europe, although with more strict restrictions. AutoPark is also rolling out to the UK and several other countries for the first time, and we’re now seeing improvements to Autopark arriving in North America and Europe.
As Tesla’s 2024.44.3 update continues to roll out, more features in the update are being revealed. While this update doesn’t introduce many entirely new features, it does refine existing features or expand the reach of others.
Notably, Actually Smart Summon is now rolling out in Europe, albeit with stricter regulations. Vision-based AutoPark is debuting in the UK and several other countries, while North America and Europe are receiving updates that further improve Autopark’s functionality.
Improvements to Autopark
As part of the same update, Tesla is making a batch of improvements to Autopark in Europe and North America. In the release notes, Tesla states that Autopark is receiving performance and visualization improvements. Unfortunately, Tesla doesn’t go into more detail here, but it sounds like these improvements could be the faster and more accurate Autopark enhancements Ashok Elluswamy talked about earlier this year.
Those improvements are expected to make Autopark more reliable, let it pick spots faster, move faster into them, and also shift between forward and reverse faster. The improvements would also let the vehicle park in tighter spots than before, with more accurate vision.
We’ll have to wait and see how this improved Autopark compares to the current version.
Your vehicle's Autopark performance and visualizatons have been improved.
Autopark in the UK and Other Countries
Countries in Europe that previously didn’t have access to Vision-Based Autopark, including the UK, will now have access to the new Autopark for the first time with update 2024.44.3 and later. This includes countries such as the UK, Ireland and Malaysia.
While these countries are receiving Autopark, it’s not clear whether it includes the Autopark improvements that other regions are receiving. The release notes don’t include the Autopark Improvements section in these countries, but that could be due to Tesla simplifying the release notes for these countries that are receiving Autopark for the first time.
With Autopark finally introduced in these regions, it’ll be the first time vehicles without ultrasonic sensors are capable of Autopark. Vision-Based Autopark is far more reliable, faster, and easier to use in more situations than the older USS-based solution.
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