Tesla's market share in the US has climbed up to 4.2%
ICannot_Enough / X
Tesla not only continued to dominate the EV segment but also made significant inroads into the overall automotive market in the United States, surpassing established players like Volkswagen. According to Cox Automotive and Kelley Blue Book, Tesla's market share in the US automotive sector climbed to 4.2% in 2023, up from 3.8% in 2022. This increase was bolstered by an impressive 25.4% jump in sales, with Tesla selling approximately 654,888 vehicles in the US.
While the numbers are impressive, they don’t show how Tesla has pulled this feat off. No car company worldwide is under more mainstream media scrutiny than Telsa. The company does little advertising, and despite committing to try marketing its product more traditionally, Tesla still strives on word of mouth. Its CEO, Elon Musk, is a lightning rod for controversy. Musk is under a continuous attack that has caused some shareholders to be concerned in the past. Despite all of that, Tesla is on the rise.
Comparison with Traditional Automakers
Data from Cox Automotive and Kelley Blue Book reveals a remarkable upswing in Tesla's market share in the US. Climbing from 3.8% in 2022 to 4.2% in 2023, Tesla's growth trajectory reflects a robust 25.4% increase in sales, translating to about 654,888 vehicles sold in the US.
While Tesla's market share is still behind giants such as GM, Ford, and Toyota, its growth trajectory is notable. In 2023, Tesla's market share exceeded that of Volkswagen (4.1%), Subaru (4.1%), and BMW (2.5%). This achievement is significant, considering Tesla exclusively sells EVs, unlike Volkswagen and others that offer mostly internal combustion engines. However, Tesla's rise in sales came with a reduction in profitability, as the average transaction price for its cars dropped from around $60,000 to just over $50,000 by the year's end.
The Changing EV Landscape
The EV sector is poised for a significant transformation, with over 70 new EV models expected to debut in the next two years. This influx of new models will intensify competition, challenging Tesla's current market dominance. However, Tesla is not resting on its laurels, with the introduction of the Cybertruck and updates to popular models like the Model 3 (now available in North America) and the Model Y anticipated to stimulate further growth.
Tesla's innovative approach and strong brand recognition position it well to navigate the increasingly competitive EV market. The company's ability to adapt to market demands and its commitment to technological advancements are key factors that will likely sustain its growth trajectory.
Market Dynamics and Tesla's Strategy
The automotive market in the US is expected to experience an uptick in sales, with new vehicle sales projected to reach 15.7 million in 2024. Tesla's strategy seems well-aligned with these market dynamics, as evidenced by its expanding product line, like the “Model 2” and strategic pricing adjustments.
Tesla has the largest growth over the last eight years
ICannot_Enough / X
Tesla's remarkable performance in 2023 signifies a major shift in the automotive industry, highlighting the growing appeal of EVs and Tesla's capability to leverage this trend. Despite facing challenges from a rapidly evolving market and increased competition, Tesla's innovative strategies and strong market presence have established it as a formidable player in the automotive sector. The company's journey from a niche EV manufacturer to a key competitor against established automotive giants like Volkswagen is proof of its resilience and adaptability.
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The Cybertruck has now celebrated its first Halloween, and owners did not disappoint in coming up with clever and unique decorations for their stainless steel trunk. Make sure you’ve got whatever is left of your candy nearby cause we’re going in.
Aliens
Up in the hero image to get us started - the Cybertruck is really a piece of alien technology. At least, that’s how it appears when it first arrives in town. So, why not celebrate the alien-ness of the Cybertruck to North American roads? We love it.
Spooky
@jayvee10x over on X put together this fantastic display for Halloween and included their Cybertruck! The Cybertruck would definitely be a good vehicle of choice to take on zombies and walking skeletons.
By @jayvee10x.
@jayvee10x
Halo
TeslaKen over on the Cybertruck Owner’s Club forums put together this outstanding Cosplay of Master Chief from Halo, and wrapped up his Cybertruck to look like a Warthog. Probably one of the coolest costumes we’ve seen so far.
By TeslaKen on the CT Owners Club
TeslaKen
Jaws
Sometimes, all you need to do to get a scare is to show some nice sharp teeth. The smoke machine just completes the look with the red glow.
Fangs!
Not a Tesla App
More Aliens
Terry Stach and Robert Martin captured some aliens in their trucks. Best to keep an eye on these ones, lest they whisk you away in their Cyber-UFO. Just watch out though, because @brandtsla over on X is being chased by that UFO!
The Cyberbeast’s logo is the three-headed hound that guards the gates of hell - Cereberus. Turns out that S.E. Robinson let the dogs out. Our favorite, all things said. Maybe a smoke machine and some red lights to complete the look though! Oh wait, he’s got that too!
The Cybertruck makes an incredible canvas for Halloween decorations, and we’re eager to see even more creative ideas emerge as it heads into its second Halloween season next year.
While this isn’t exactly a feature most users will see often, Tesla has added some features that should help technicians know more about a vehicle’s history. Best of all, while Service History is aimed at technicians, it’s also accessible by any Tesla owner.
So, grab your wrench, and let’s take a detailed look at Tesla’s new Service History.
Service History
Service History is a new feature in Tesla’s Service Mode that tracks all the maintenance a vehicle has received. Technicians are prompted to use Tesla’s Correction Codes, which define the repair that took place and then provide an optional timestamp for the repair being completed. In short, it’s a way to keep track of repairs and services within the vehicle. This should make it easier for technicians to solve issues by being aware of the vehicle’s history.
Service History is accessible directly on the main panel of Service Mode. While Tesla already has internal tools to access a vehicle’s history, the real benefit will be when the vehicle is serviced by different technicians. For example, a local tech could now be services that Tesla serviced performed and vice-versa.
Service history is also permanent and stays with the vehicle. Once entries are added, they cannot be edited or removed, so there’s no tampering with a vehicle’s service history.
You can see the new Service History option on the bottom right.
Mahtava
These timestamped history logs are permanently saved to your vehicle and are accessible by Tesla and anyone else who can put their car into Service Mode. If you want to take a peek and are on 2024.38 or higher, you can follow our Guide on Service Mode here.
Entering a Service Item
When entering a new Service History entry, you’re given a few options, including a Correction Code. Tesla maintains a list of Correction Codes for pretty much everything under the sun, from a full-out swap of the battery pack or one of the motors to things as simple as replacing the wiper blades or adding windshield washer fluid.
Technicians servicing Tesla vehicles will have the option to indicate whether they’re a first-party doing the work (Tesla Service), a qualified third-party independent repairer, or an unknown—like the vehicle owner themselves.
The pop-up that displays when you open Service History.
Mahtava
If you’d like to add an entry yourself, you can give it a try, as it’s pretty straightforward. You can select a Correction Code for something you’d normally DIY, like adding washer fluid. You can then select a timestamp, which is optional, and then select what type of repairer you are - first party, qualified third party, or other.
The Record Service Menu.
Mahtava
Expanding Service History
Tesla’s new Service History is a really interesting idea. It puts third-party technicians and vehicle owners on equal ground, with everyone having access to a vehicle’s history. It’s also going to be useful for owners to keep track of simple tasks like tire rotations, wiper blade replacements, low-voltage battery replacements, and more.
Service History also helps solve the issue of Tesla not being able to effectively track vehicle services done by qualified third-party repair shops, who often won’t push the vehicle correction codes via Toolbox 3.
Instead, this allows even unfamiliar repair technicians an easy-to-see and easy-to-use solution to log and diagnose potential issues quickly.
We’d love for Tesla to make Service History even more accessible, potentially moving it out of Service Mode, which only a small percentage of owners will ever go into.
It’d be useful if Tesla moved certain options into the main Controls > Service area, allowing vehicle owners to add simple things like adding windshield wiper fluid. For more complex changes, Tesla could ask owners to enter Service Mode, and remind them that all entries are permanent and can not be changed or removed, even by Tesla.
![First Look at Tesla's New 'Service History' Feature [Photos]](https://www.notateslaapp.com/img/containers/article_images/service-mode/service-mode-records-4.jpg/8dd9d11fd3f5159c393831cbd9f4815a/service-mode-records-4.jpg)
