Tesla has launched a self-serve demo drive initiative, offering prospective buyers an entirely new way to experience the brand. Potential Tesla owners can now get behind the wheel of a Model S, 3, X, or Y without talking to a sales representative. This approach offers a hassle-free experience and aligns with the company's emphasis on automation and customer convenience.
Omar, better known as WholeMarsBlog posted on X that Tesla is now offering self-serve demo drives. After finding a location that offers self-serve demo drives, you can schedule a date and time for the drive. Once booked, customers are prompted to set up a Tesla account, which provides keyless access to the demo vehicle. The process is further streamlined by allowing users to input their driver's license details directly into the Tesla app.
Locations
The self-serve demo drive location Omar found is in Emeryville, California, where Tesla was born, and has a huge following; it's unknown if this feature is widely available nationwide. You can check if a location is available near you on Tesla's 'Drive' section of their website.
Rethinking the Traditional Car Sales Model
Tesla's drive to shake up the stagnant automotive industry extends beyond its sustainable products to its unique approach to vehicle production. Elon Musk must've encountered one too many car salespeople as the company has succeeded with the direct-to-consumer model, which has been shown to offer a distinct advantage.
By directly owning the sales channel, Tesla ensures an integrated customer experience. Interactions are streamlined with customers dealing exclusively with Tesla-employed staff. There is no haggling, commission, or headaches, which are far too familiar for anyone who has stepped foot on a car lot.
Digital Prowess: Taking Sales Online
Tesla's embrace of technology has significantly revolutionized the car buying process. This latest step now ensures the buying process can be controlled entirely by customers, from a test drive to rolling away with your new ride. Customers are in control the whole time. They can customize and order their vehicle online and finalize purchases without setting foot in a showroom.
Tesla again takes the sleazy feeling out of buying a car by respecting its customers and not trying to sell through stereotypical TV commercials — instead, the company banks on the power of word-of-mouth. Tesla effectively transforms every owner into a brand ambassador by producing stellar vehicles. The company credits these owners for referring new customers, fostering a strong sense of community around the brand.
With the introduction of self-serve demo drives, Tesla continues its streak of industry-redefining innovations. Given the warning from the company that the tax incentive may be reduced soon, it would be a good time to book a self-serve test drive.
Last night, Tesla released software update 2024.45.25.15, which includes FSD V12.6.1. This update adds support for all HW3 vehicles, including the Model 3 and Model Y. We’re excited to see the continued support for HW3 owners.
FSD V12.6.1
V12.6.1 is now going wide, according to Ashok Elluswamy, Tesla’s VP of AI. This update is going to the Model 3 and Model Y for the first time - as only the Model S and Model X were included in FSD V12.6.
V12.6 is a big step forward for HW3 - it includes End-to-End on Highway, Improved City Streets Behavior, and Smoother and More Accurate Tracking - all contributing towards a better, smoother, and more comfortable build of FSD. You can read our comparison between FSD V12.6 and V13.2.2 here.
In short, FSD V12.6 performs considerably closer to V13 than V12.5.4.2 - which is a massive improvement. It performs as well as the Cybertruck version of FSD V13, which is still missing a few features when compared to other HW4 vehicles, but it’s a great sign for HW3. A lot of the improvements can be pointed to in the improvements to lane selection and decision-making - the vehicle tends to hesitate far less on V12.6, meaning the ride is a lot smoother. Many early V12.6 testers mentioned that it felt more like V13-mini than anything else.
Legacy Model S & X
We haven’t seen this update hit any legacy Model S and Model X vehicles just yet. We’re not sure whether Ashok’s statement of “generally” applies here - but it should. If you do get the update, please let us know.
Legacy Model S and Model X vehicles are still on an older FSD build and potentially won’t see another FSD update for a little while longer. While they do have the same FSD hardware as other vehicles, there are enough hardware differences that require a build specifically for these vehicles.
FSD V12.6.1 is going out now to the redesigned Model S and X with HW3 and all Model 3 and Model Y vehicles with HW3. The initial wave went out last night, and we expect to see more later today or tomorrow. If this release ends up going “wide,” we should see much larger waves go out next week.
Tesla has issued a recall for some vehicles due to issues linked to a revision of the Hardware 4 (HW4) computer that was introduced this past November. This recall affects all vehicles with the revised hardware except for the Cybertruck, as it uses a slightly modified version of the HW4 system.
Many vehicle owners have reported a complete failure of their Autopilot computer, which not only leaves the vehicle without FSD and Autopilot but also disables many of the active safety features that make a Tesla what it is.
Let’s take a look at this recall - because the recall is partially physical and partially a software recall.
HW4 Failure
Tesla has identified the failure and flagged it to the U.S. NHTSA (but not Transport Canada or Euro NCAP at the time of publishing) as a recall.
Tesla mentions that the vehicle’s FSD computer circuit board may short circuit, resulting in the loss of the rearview camera image. The recall itself is focused on the rearview camera - as not having a functional rearview camera breaks a Federal Motor Vehicle Safety Standard. However, it does impact more than just the rearview camera.
As previously mentioned, users have experienced the full loss of Autopilot and FSD on these vehicles, as well as reduced traction control and removal of safety features such as automatic emergency braking, collision avoidance assist, and forward collision warnings.
While the vehicle remains driveable, it is not necessarily a good idea to drive the vehicle with many of these features, especially with the reduced traction control noted by many people. We’ve already noted that while Tesla has been sending tow trucks to pick up some vehicles, it is also prompting owners to drive the vehicle to their service center in some cases.
Remedy
Unlike most of Tesla’s recalls, this one isn’t entirely an OTA recall, owing to the fact that people have already experienced circuit board shorts and are already waiting for replacements.
The software portion of the recall has already been mostly completed for any vehicles with Tesla software update 2024.45.25.3 or greater. However, a significant portion of the tracked fleet remains on update 2024.44.25.2 (approximately 20%), so we recommend updating your HW4 vehicle whenever you receive the notification.
On the hardware side, Tesla is immediately identifying and replacing hardware that has had circuit board failure. Tesla is also reaching out to customers who have expressed intermittent issues with Autopilot features, active safety features, or vehicle cameras that don't display correctly. If you have experienced any of these issues in a late 2024 vehicle, we recommend submitting a service ticket with Tesla to ensure that your vehicle isn’t affected by this recall.