Tesla Unveils Self-Serve Demo Drives: Disrupting the Car Sales Model Yet Again

By Kevin Armstrong
Tesla has started to offer self-serve demo drives
Tesla has started to offer self-serve demo drives
Not a Tesla App

Tesla has launched a self-serve demo drive initiative, offering prospective buyers an entirely new way to experience the brand. Potential Tesla owners can now get behind the wheel of a Model S, 3, X, or Y without talking to a sales representative. This approach offers a hassle-free experience and aligns with the company's emphasis on automation and customer convenience.

Omar, better known as WholeMarsBlog posted on X that Tesla is now offering self-serve demo drives. After finding a location that offers self-serve demo drives, you can schedule a date and time for the drive. Once booked, customers are prompted to set up a Tesla account, which provides keyless access to the demo vehicle. The process is further streamlined by allowing users to input their driver's license details directly into the Tesla app.

Locations

The self-serve demo drive location Omar found is in Emeryville, California, where Tesla was born, and has a huge following; it's unknown if this feature is widely available nationwide. You can check if a location is available near you on Tesla's 'Drive' section of their website.

Rethinking the Traditional Car Sales Model

Tesla's drive to shake up the stagnant automotive industry extends beyond its sustainable products to its unique approach to vehicle production. Elon Musk must've encountered one too many car salespeople as the company has succeeded with the direct-to-consumer model, which has been shown to offer a distinct advantage.

By directly owning the sales channel, Tesla ensures an integrated customer experience. Interactions are streamlined with customers dealing exclusively with Tesla-employed staff. There is no haggling, commission, or headaches, which are far too familiar for anyone who has stepped foot on a car lot.

Digital Prowess: Taking Sales Online

Tesla's embrace of technology has significantly revolutionized the car buying process. This latest step now ensures the buying process can be controlled entirely by customers, from a test drive to rolling away with your new ride. Customers are in control the whole time. They can customize and order their vehicle online and finalize purchases without setting foot in a showroom.

Tesla again takes the sleazy feeling out of buying a car by respecting its customers and not trying to sell through stereotypical TV commercials — instead, the company banks on the power of word-of-mouth. Tesla effectively transforms every owner into a brand ambassador by producing stellar vehicles. The company credits these owners for referring new customers, fostering a strong sense of community around the brand.

With the introduction of self-serve demo drives, Tesla continues its streak of industry-redefining innovations. Given the warning from the company that the tax incentive may be reduced soon, it would be a good time to book a self-serve test drive.

First Look at Tesla’s New 'Blind Spot While Parked' Feature [VIDEO]

By Karan Singh
Automobile Propre

Tesla software update 2024.44.3 has started rolling out to customers in larger waves recently and it brings several new features - including Actually Smart Summon to Europe and the Middle East, as well as improvements to Autopark. But that’s not all, it also adds a new Blind Spot Monitoring feature to the new Model 3, and potentially the Cybertruck, but that’s still to be determined.

We previously covered the Blind Spot Warning While Parked as part of our preview notes for update 2024.44, but now that it's going out to customers, it's time to see it in action.

Blind Spot Monitoring While Parked

If the vehicle’s door open button is pressed, and a vehicle or object is near or incoming, the vehicle’s Blind Spot Warning Light (2024 Model 3 and Cybertruck) will illuminate, an audible tone will ring and the door won’t open. A message will also be displayed on the center displaying, letting driver’s know why the door didn’t open.

Pressing the button a second time will allow you to override the warning and open the door normally, providing a way to get out in case you just parked close to a nearby vehicle or obstacle.

The object detection for this new feature includes cars, pedestrians, cyclists, and other objects - like things including traffic cones, bollards, strollers, and other large obstacles that FSD and vision-based Autopark detect during normal operation. Of note - this only works for the front two doors. Thanks to X user Max, who did some testing for us, It does not work for the rear passenger doors.

Optional Feature

The feature is optional - it’ll be enabled by default for safety, but if you need to enable or disable it, you can do so under Controls > Safety. For now, the feature is only available on the 2024 Model 3, but we expect it to roll out to the Cybertruck at least. However, there’s no reason why it can’t be added to other vehicles as well, minus the small red dot. We expect Tesla to eventually add this feature to all Tesla vehicles, but it’s currently not a part of update 2024.44.

Enhauto’s S3XY Buttons & Commander

If that’s not enough safety and vision for you, Enhauto, the makers of the popular S3XY Buttons and Commander recently put out a new software update for the 2024 Model 3, which makes some fantastic use of the ambient lighting.

With Enhauto’s solution, users are able to tie their ambient lights to Autopilot use, turn signals or even if a vehicle is their blind spot. Check out the video below for this awesome implementation, where the ambient lights turn red when another vehicle approaches.

Maybe Tesla will integrate something like this into a future update? We’ve been hoping for more customizability with their ambient lighting - it's an easy safety win and a demonstration of Tesla’s do-more-with-less attitude.

Tesla Improves Trip Planner - Arrival State of Charge Coming

By Karan Singh
DBurkland/X

Tesla recently added the ability to report Supercharger issues - such as insufficient lighting, accessibility, cleanliness, and other things that can’t be automatically monitored. In response to the post on the official X Supercharger Community, Max de Zegher, Director of Charging, North America, confirmed that one of the most wish-listed features - Arrival State of Charge, is coming soon.

The feature is now possible thanks to what Wes Morrill, Cybertruck’s lead engineering, points out is a huge rewrite of Tesla’s Trip Planner, which not only makes it much more accurate but will now allow users to choose their arrival charge percentage.

More Accurate Trip Planner

When you navigate to a destination, your Tesla will automatically calculate when, where, and how much you need to charge. While the process seems straightforward, Tesla deserves a lot of credit for creating a simple user experience because a lot goes into accurately determining this information.

Tesla has to calculate many moving pieces in order to accurately predict when and where you should stop. First, it needs to consider your driving efficiency and wind direction, terrain elevation, traffic, vehicle speed, and ambient temperature. It also needs to predict the best Superchargers to stop at, taking into account congestion and charger speed.

This morning, in response to Dan Burkland, Wes shared that Tesla had significantly rewritten the backend portion of Trip Planner. These improvements, made by several engineers, were designed to improve Trip Planner’s accuracy and open the door to future features.

It sounds like these changes are mostly server-side, so thanks to their OTA connection, more accurate predictions should be available to all vehicles—no vehicle update is required.

Arrival State of Charge

Along with Tesla’s improvements to Trip Planner, Wes also stated that these improvements allow for a popular feature request — the ability to select your desired charge level at arrival.

Up until now, Tesla’s Trip Planner tried to get you to your destination as quickly as possible, which usually meant arriving with a low state of charge.

While this was fine if you have a charger at your destination, it’s not great if you don’t, or it could be even worse if there are no chargers nearby.

Max de Zegher said on X that he has heard the requests for a selectable arrival state of charge. Wes later clarified this by saying that these improvements to Tesla’s Trip Planner now allow for additional features to be added, such as “desired arrival charge.”

When Does it Arrive?

Given that Max de Zegher’s comments came last night and Wes Morrill commented this morning, this feature request likely won’t arrive with the upcoming Holiday Update. Tesla actually hinted at such a feature being added in their last app update, so it does seem like they’ve already planned for it.

Although ‘Arrival State of Charge’ was on our wishlist for the Holiday Update, it looks like it may arrive soon after the holidays.

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

More Tesla News

Tesla Videos

Latest Tesla Update

Confirmed by Elon

Take a look at features that Elon Musk has said will be coming soon.

Subscribe

Subscribe to our weekly newsletter