Tesla has reduced the price of the Model 3 and Model Y
Tesla
Tesla's Model Y has decreased its price by 25 percent in less than a year. This is after yet another round of price cuts for the most popular SUV EV of all time, the Model Y, and the most popular EV sedan, the Model 3.
Strategic or Sacrafice?
The latest cuts came days after Tesla missed earnings; however, the company had shut down some lines for retooling over the summer. Also, the new Model 3 is believed to have prevented a lot of would-be buyers. BYD, the Chinese car maker, is hot on Tesla's heels, delivering almost the same number of EVs in the last quarter.
This maneuver may be Tesla's commitment to lowering prices. Prices increased during the pandemic and for months after as the company experienced supplier bottlenecks. Now, that doesn't seem to be a problem. Combine that with Tesla's focus on more efficient production, and you can see that the company may be passing savings on to its customers.
Price Cuts: By the Numbers
The biggest headline is the Model 3 Performance's price, which now starts at $50,990, a reduction of $2,250. This variant, known for its zesty Track Mode, agile handling, and a jaw-dropping 0-60 mph sprint of 3.1 seconds, has become an even more compelling option for enthusiasts and EV adopters.
Similarly, the Model Y isn't lagging in the price war. The Model Y Long Range, which in December 2022 had a price tag of $65,990, has now been slashed to $48,490. Sawyer Merrit draws a comparison with other vehicles in the market. In a compelling post, he noted the Honda CR-V Sport Touring Hybrid is priced at $39,500 and the Toyota RAV4 Hybrid Limited at $39,530. However, with the Inflation Reduction Act's federal tax credit of $7,500 for eligible buyers, the Model Y Long Range's effective price plunges to $40,990, effectively undercutting its competition. Similarly, the Model 3 RWD, post-tax credit, could be snagged for a mere $31,490.
We are now into the fourth quarter; Tesla's objective appears clear: boost sales and amplify its market dominance in the United States. These cuts might be the precise catalyst needed to entice more consumers, especially considering the added allure of the federal tax credits.
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Tesla China has outlined some features in Tesla’s latest update in the region, which is version 2024.26.9. In the list of features, Tesla mentions many of the features we’re already aware of, including Automatic Emergency Braking Improvements, YouTube Music and more, but they also reveal one additional feature that’s exclusive to China. The new feature allows the new blind spot indicator to light up if there’s something in the way when you’re opening your door. The blind spot indicator is exclusive to the new Model 3 and Cybertruck, which features little red LEDs in the front speaker grills next to the mirror.
Blind Spot Door Warnings
With update 2024.26.9, Tesla says that if any vehicle door handle button is pressed on vehicles with a Blind Spot Warning Light (currently just the 2024 Refreshed Model 3 Highland and the Cybertruck), the blind spot warning indicator in the vehicle’s front speakers will illuminate.
This object detection includes cars, pedestrians, cyclists, and “other objects”. We’re not quite sure what fits into the “other objects” category, but likely things that FSD picks up on normally – including traffic cones, bollards, and other large obstacles.
According to Tesla’s description, there appears to only be a visual warning for the driver and front passenger, with nothing displayed on screen or an audible tone. We’re sure Tesla will continue to expand and refine this feature like they’ve done with various features in the past, but for now, it's only available in China. Blind Spot Door Warnings need to be enabled under Controls > Safety before this feature will function.
We’d love to see Tesla use the ambient light strip in the vehicle to warn passengers and drivers when their door is obstructed – it would be a fantastic use of a luxury feature for utilitarian safety – rather than just the single red LED inside the door speaker. Additionally, an audio warning would be excellent for those who may not see the red dot.
Tesla appears to be making progress on FSD in China, with the latest update available in the region now displaying the FSD button in the vehicle. Tesla makes no note of the change in the release notes, nor does it appear to be available in any other regions that are expected to receive access to FSD in the future.
FSD in the UI
In the Autopilot options in China, users could previously select Traffic-Aware Cruise Control or Auto Steer (Beta), however, as of 2024.26.9, the Full Self Driving (Supervised) button is now visible – but greyed out. Tapping on the option doesn’t do anything just yet, but the addition of the button could be a hint that Tesla is planning to enable the feature soon.
Underneath the Autopilot selection, Tesla also has a phrase that says, “Full Self-Driving (Supervised) needs to use an updated version of navigation maps. Connect to Wi-Fi to download” (Thanks, Luis Zhu). It’s possible the option is greyed out because the software needs updated maps to work. There are no reports yet of what happens when the navigation map is downloaded.
We previously reported that FSD was on hold in China, even after Tesla received approval to start testing FSD in China. This flip-flopping is interesting but could be due to regulatory issues between China and Tesla regarding data collection and where the data is stored. Now that the button is in the UI – Tesla is clearly confident that it either has received approval or will in short order.
It certainly appears that Tesla is going to be opening up FSD in the region fairly soon. It’ll be interesting to see if Tesla uses the same Safety Score feature they used in the U.S. when choosing drivers to beta test the program.
Elon Musk previously mentioned that FSD (Supervised) would be rolling out to global markets, including Europe and China, as Tesla received approvals from governments in those nations.
