Elon Musk responded to the newest staggering EV sales numbers with a sarcastic yet realistic post: "The competition is coming." The Tesla CEO has heard that for years, but the latest numbers from Reuters show that no manufacturer is even close in the EV race; in fact, all of the others could combine, and they still can't match Tesla's dominance.
Between January and June 2023, Tesla sold a whopping 325,291 electric cars in the U.S. That's way more than any other company. General Motors' Chevrolet sold the second most, but only 34,943 vehicles. Ford, Hyundai, and Rivian sold even fewer. Tesla's Model Y and Model 3 cars are the most popular, selling 200,000 and 160,000 each.
Other Companies Are Having a Hard Time
While Tesla sells many cars, other companies like Ford are struggling. Ford had to stop building a big $3.5 billion battery plant in Michigan because they were losing money. They expected to lose $4.5 billion on their electric cars in one year. They are also facing labor strife, with the union demanding a 30% pay raise and a reduction of hours.
Many car companies are spending a lot of money to make electric cars and batteries, but they're not selling enough to make a profit. They need to figure out how to make their cars more popular.
More People Are Buying Electric Cars, But Mostly Teslas
Tesla dominates EV sales in the U.S.
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More and more people are buying electric cars. They made up 8.9% of all vehicles sold in the U.S. in the first half of 2023. That's almost 1 in 10 vehicles. But, there are 103 different models of electric cars, so the sales are spread out among many brands.
Tesla is also helping to make electric cars more affordable. They used their profits to lower prices and sell more cars. The average price of an electric vehicle dropped to $53,376 in July 2023, down from nearly $70,000 the year before. This makes it easier for more people to buy electric cars and join the green movement.
Globe Appeal
While the latest numbers looked at just the U.S., there are stories from around the world showing Tesla's dominance. The company marked a significant achievement by having over 50,000 vehicles on the roads, with 20,000 of them being Model Y crossovers, as shared by Tesla Regional Lead Kim Gaba Jensen on LinkedIn.
This growth is noteworthy, considering the number of Teslas in Denmark was just above 4,000 when Jensen joined the company in 2018 and around 12,000 at the end of 2020. This rapid increase in Tesla vehicles reflects the brand's growing popularity in the country, constituting nearly 2% of all cars on Danish roads. This milestone was confirmed and celebrated on social media platforms, including X, with Tesla Europe expressing gratitude to its Danish customers.
Tesla's ongoing supremacy in the electric vehicle sector remains unchallenged, as it sets unprecedented sales records and experiences monumental growth globally, with Denmark being a prime example. The struggle of competitors like Ford exemplifies the challenges other automotive companies face trying to find a foothold in this Tesla-dominated market. Remember, the company hasn't even introduced the vehicle it believes will be the best-selling EV.
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Tesla recently showed off Giga Small Haus, an interesting new display project hosted at Giga Berlin. The small new house is located just outside the main entrance of Tesla’s Giga Berlin factory, with a Quicksilver Model Y parked inside.
Giga Small Haus is powered only by solar and Powerwall 3 - disconnected from the local grid and from Giga Berlin itself. It serves as a live demonstration of Tesla Solar and Tesla’s Powerwall battery backup.
Giga Small Haus
The centerpiece of the display is a Model Y in Quicksilver - a beautiful pick for a beautifully lit house. However, that’s not the real focus here - it's the Powerwall and Gateway on the wall.
The Powerwall is the focus of Giga Small Haus, and there’s a display with some additional information on the wall. Part of the display also includes a screen that displays the current output of the Powerwall itself versus the consumption of Giga Small Haus, as well as the input from solar.
The interior exhibit of Giga Small Haus
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The text on the exhibit is divided into several sections. Here’s a translated and edited version of what we can see from Tesla’s images. Some additional text is obscured. If someone visits Giga Small Haus, let us know.
Powerwall
Powerwall is a home battery system that stores energy from solar panels, the electrical grid, or during off-peak hours and powers your home during the day or during a power outage.
With Powerwall, you can use self-generated solar energy during the day and night, thus avoiding high electricity costs. You can also store excess energy produced during sunny periods for use during times of low production or power outages.
Key Features
Energy Storage: Powerwall stores excess energy from solar panels or the grid for later use or during power outages.
Backup Power: In the event of a power outage, Powerwall automatically switches to battery power to ensure continuous power supply.
Integration: Powerwall can be seamlessly integrated with existing solar systems and other power sources.
Scalability: Multiple Powerwalls can be installed to meet higher energy storage needs.
Smart Energy Management: Powerwall works with Tesla's software to optimize energy consumption and reduce costs.
How Powerwall Works
Storage: During the day, when solar panels produce more energy than needed, the excess is stored in Powerwall.
Usage: At night or during times of low solar production, the stored energy is used to power the home, reducing reliance on the grid.
Backup: During a power outage, Powerwall automatically provides power to critical circuits, ensuring continuous operation of essential appliances.
Benefits
Cost Savings: By storing and using solar energy, you can reduce your electricity bills.
Reliability: Provides backup power during outages, ensuring your home remains powered.
Sustainability: Promotes the use of renewable energy by storing excess solar production for later use.
Overall, Giga Small Haus is an interesting real-life demo of what Powerwall and Solar can accomplish. It would be neat if Tesla built more of these displays - perhaps near major Delivery and Service Centers and at Giga Texas, Fremont, Giga Shanghai, and other facilities. Many Tesla owners have yet to learn about and experience some of Tesla’s Energy products.
Tesla has added the Acceleration Boost option to the Tesla store for owners of the 2024 Model 3 Long Range - specifically owners in Australia and China. Acceleration Boost is an upgrade that provides a significant performance boost, drastically narrowing the performance gap between the Long Range and Performance versions of the same model.
This upgrade will likely become available in Europe, Canada, and the United States in the next few days as Tesla updates its shops globally.
Acceleration Boost
This new Acceleration Boost is retailing for $3,000 AUD, or approximately $2,000 USD. That’s the same price for current owners of older Model 3 or Model Y Long Range vehicles, which all have the option to purchase Acceleration Boost through the shop.
The boost provides improved 0-100km/h (0-60mph) performance, bumping the 2024 Model 3 LR from 4.4s to 3.8s. The 2024 Performance version comes in at a blazing fast 2.9 seconds, so while it isn’t equivalent to just buying a performance variant in the first place, it is still a noticeable and significant upgrade.
Performance variants also come with a different front fascia vent for cooling, performance drive units, sport seats, adaptive suspension, 20-inch wheels, and Track Mode V3. That’s a significant number of additional features in the $10,000 USD price difference between the Long Range and Performance versions.
Should You Buy It?
If you’ve purchased a Long Range model and are itching to go just that little bit faster at every red light, this is the upgrade for you. It previously came with the cost of slightly reducing vehicle range, but the Tesla store doesn’t make a note of reduced range this time around. The 2023 Model 3 and Model Y Long Range models had an efficiency loss of about 5% due to the additional always-available acceleration and cooling.
You could drive in Chill mode to mostly negate that efficiency loss, but what’s the fun in driving in Chill when you just got Acceleration Boost? Anyhow, the shop listing for the 2024 variant doesn’t include this detail, so it's possible Tesla may have worked some more engineering magic.
Overall, if you’ve got the $3,000 AUD burning a hole in your pocket, some Tesla referral credits sitting around, or just want to go faster, it's definitely an upgrade many users find valuable.
