Tesla's very public secret, codenamed Highland, is now in showrooms in China. The company finally publicly revealed the product, as predicted for the beginning of September, and thanks to months of leaks, there weren't a lot of surprises. We’ve been reporting on leaks since the end of 2022, and it turns out our sources were accurate.
Tesla has again made a publicity splash without spending a dime on traditional advertising. Instead, the company gave some automotive YouTubers an early peak at the Model 3. As soon as the embargo was lifted, YouTube channels were filled with views — money in the content creators’ pocket and publicity for Tesla.
Ambient Lighting
Multicolor ambient LED interior lighting extends from the dash to the rear seats. If that’s not cool enough, this color appears to be adjustable to any shade you like, similar to how you can change the color of your Tesla on the screen and in the app. More than half of the refreshed Model 3 is made with new parts. It is also coming in two new colors in China, Ultra Red and Stealth Gray.
Range
The range has increased by 11 to 12 percent, which equates to the rear-wheel drive getting 346 miles (554 kilometers), and the dual motor long-range 423 miles (678 kilometres). This is thanks to several things, including the lighter Model 3, now the most aerodynamic Tesla in the lineup at a stunning 0.219 drag coefficient down from 0.225.
Suspension & Road Noise
Tesla officially announced the refreshed Model 3
Tesla
The upgraded suspension provides a more premium ride with new springs & dampers, new geometry on the front suspension, new bushings, and a new way they mount the subframe to the chassis. Moreover, the tires now have more cushioning for an improved ride.
Tesla has made a 30% decrease in wind and ambient noise, a 25% improvement in impact noise, and a 20% improvement in road noise. This has been achieved by using acoustic glass on the rear windows and back window (it was only on the front windows before), resulting in "360º acoustic glass". Additionally, more sound insulation has been added for a quieter ride.
Even Better Interior
However, you won’t be able to hear the quiet thanks to the new 17-speaker sound system, up from 14 speakers — complete with two subwoofers and two amplifiers.
We knew the interior was getting an overhaul, but we didn’t know about the upgraded ventilation system, allowing the passage side to be turned off and gain separate fan speeds. There are also two microphones for clearers calls and improved Wi-Fi connectivity. There is also an updated center console with real metal handles and a 65W USB-C charger that provides enough power to charge almost any USB-C device, includingarge a laptop. The center touchscreen has smaller bezels, higher contrast, and better responsiveness. Speaking of screens, there is an 8-inch touchscreen for rear passengers, just like the Model S and Model X.
Tesla officially announced the refreshed Model 3
Tesla
Front Bumper Camera
Tesla officially announced the refreshed Model 3
Tesla
The rumored front camera did not appear in any of the YouTube videos. As previously reported, the new Model 3 is still believed to have a front camera, just like the Cybertruck, and did appear with it in several photos. The front camera will eliminate that very real blind spot just in front of the bumper that the cameras in the windshield can’t see.
Details We Already Knew
Tesla officially announced the refreshed Model 3
Tesla
Now for a refresher about the Model 3 refresh. We’ve been talking about this vehicle since December of 2022, as the partially covered cars started popping up around California. Along the way we learned a lot, but we know that not all of you read about Tesla every day (shame, shame!). So here is a list with links to previous articles that discuss the features.
Tesla has been slashing the prices of the current Model 3, but the Highland is getting a price bump. With the cars already on the showroom floors in China, the RWD is 259,900 yuan, $35,800 USD, while the long-range is 295,900 yuan, $40,800 USD. Those prices are about a 10 percent increase — still, no word when the new Model 3 will be available in North America.
The Tesla Model 3 Highland is more than just a refresh; it's a complete overhaul that addresses several aspects of the vehicle, from aesthetics to performance and comfort. Introducing new colors, a more aerodynamic design, an enhanced sound system, and improved noise insulation are just a few of the many upgrades that make this Model 3 iteration stand out. Although there was a slight bump in the price, the host of improvements and added features justify the increase, offering more value to the customers. Time for an upgrade?
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Last night on X, Elon Musk confirmed that Tesla will be expanding the service area for its Robotaxi Network pilot in Austin, Texas, this coming weekend. This is the first official confirmation we’ve had of a date for expansion, following news that Tesla is hiring more Vehicle Operators and plans to expand the Robotaxi supervisor ratio in the coming months.
This is a sign of Tesla’s confidence in the Robotaxi pilot program and its current FSD builds.
Expanding to a larger service area in Austin this weekend
The announcement confirms the sights we’ve been seeing of Tesla’s engineering validation vehicles focusing on areas outside the initial geofence. This public test shows that Tesla was likely finalizing FSD builds and gathering the necessary safety data to push the boundaries for the service, and this upcoming weekend’s expansion will be the first direct result of that work.
Given the increase in service zone size, this expansion will also likely include the addition of more vehicles to the initial Robotaxi fleet of approximately 20 vehicles. We expect the new number to be anywhere from 30-50 vehicles serving both the original and new areas, combined, based on Tesla’s previously expected rollout schedule.
What to Expect
While the exact new boundaries haven’t been released, it is almost certain that the expansion will include the South Congress Bridge and the downtown core areas of Austin. Expanding into a dense urban zone will include more complex intersections, heavy pedestrian traffic, and a unique road layout. That is a major vote of confidence for Robotaxi FSD’s capabilities.
The expansion will also help Tesla to close the service area gap with Waymo, its primary autonomous competitor in the city. This quick expansion is a sign of just how scalable Tesla’s vision-only approach is, versus Waymo’s arduous and drawn-out mapping processes.
We also expect that with this first service zone expansion, Tesla will continue to invite more people to its Robotaxi Network in the coming weeks. Tesla has already sent out various rounds of events, as they’ll need users to continue using the system. If you’re waiting for an invite, it may be time to start getting excited about the next rollout.
We’ve been hearing about Grok, xAI’s AI assistant, coming to Teslas for almost two years now, but this is finally coming to fruition soon. XAI unveiled Grok 4 last night, but the entire stream didn’t mention Teslas. However, Musk later posted on X that Grok will arrive in Tesla vehicles “by next week.”
Between leaks and the Grok mobile app, there’s a lot we already know about Grok, but there are a few missing pieces that will be cleared when it finally arrives.
Next Week, or Next Next Week?
Musk said that Grok would arrive by next week, meaning it could arrive before then. However, based on how Musk typically states Tesla timelines, there are a few things to consider that give us a better idea of what to expect.
First, whenever Musk posts a Tesla timeline on X, he typically means when it’ll be released to employees and not a public release. Expect this to be the same thing.
Tesla releases software updates to employees first for a final round of testing before starting a gradual release to the public. Sometimes issues are found, especially with FSD updates, and the update needs some fixes before being released publicly. So expect employees to get it by next week, and not necessarily normal Tesla owners.
The second part to this is that Tesla always rolls out their updates gradually, so when it does finally arrive, it’ll only be available on a small percentage of vehicles. Tesla will gradually monitor issues and logs, continuing the rollout as long as no major issues are found.
Which Software Update?
The entire Grok UI was already included in software update 2025.20, but it’s not exposed to users. Typically, a new feature like Grok requires a vehicle update to be added; however, this version may be different, as it’s locked behind a server-side configuration.
Tesla likely has the ability to enable it for all supported vehicles with a simple switch. However, we feel more confident in it being rolled out in Tesla’s next major update, which is likely to be 2025.24 or 2025.26. Rolling it out in a new update aligns with how Tesla has historically introduced features.
If they turned it on for everyone at the same time, they could be exposing everyone to potential new issues, rather than only a smaller segment of users. While Grok is now well-tested through X and the Grok app, there are several elements that are new in Teslas, likely including the ability to control various vehicle functions, such as opening the glove box or other capabilities that voice commands are currently capable of. The Grok interface in the vehicle is also entirely new and may have some bugs associated with it that will need to be addressed, especially if they impact other features.
What we can likely expect is that Tesla will make some tweaks or bug fixes to Grok with the next major update that weren’t included in update 2025.20 and they’ll begin rolling it out to employees and then customers.
Supported Vehicles
Speaking of supported vehicles, thanks to the behind-the-scenes look at Grok, we have a good idea of the vehicles that will be supported. Tesla uses the same code for most of its vehicles, but then it’s compiled for each type of hardware. However, only the needed code is compiled for each vehicle, meaning that some pieces are left out entirely. Unfortunately, Grok code is not included in Intel software builds, meaning that only AMD Ryzen-based vehicles will receive Grok, at least initially.
We’ve seen Tesla go back and add support for Intel vehicles after it initially released a feature for AMD vehicles. We saw this with the weather radar overlay and several other features in the past. However, Tesla has been developing code with web technologies lately. While this makes development easier, it just doesn’t perform as well on the slower Intel hardware, causing it to be left out. We saw this with the new Dashcam Viewer, which is entirely coded in HTML, CSS, and JS. The new viewer was available on HW3 and HW4 vehicles, but only those that included the Ryzen infotainment processor.
Grok is coming to Tesla vehicles very soon. Next week at the latest.
There’s a lot we’re expecting in Grok for Teslas. Some people will absolutely love it because it’ll completely transform their drives from a singular experience to feeling like they have a knowledgeable person sitting right next to them. Given the recent controversies surrounding Grok, some people will strongly oppose it. Hopefully, Tesla makes it easy for those users to turn off Grok.
The voice command system, which is activated through the steering wheel, is expected to be replaced with Grok. This will mean that you’ll be able to talk to your vehicle much more naturally, rather than having to remember specific syntax and commands, which should be a major improvement.
We’re personally looking forward to just being able to ask questions that pop into our heads while driving, such as What’s the date of Tesla’s next event, or How many miles away is Mars? Knowledge will be available at the touch of a finger and more accessible than ever.
Grok is also expected to support continuous conversations, meaning that you’ll be able to hold a conversation with it and go back and forth about a certain topic. While there are hints of a wake word in the code, for now, it seems like you’ll press the steering wheel button once to activate it, and then again to turn it off.
For those excited about AI and Grok, this will be one of the biggest additions to Tesla’s software in years, possibly only rivaled by the Dashcam / Sentry Mode feature and FSD Beta.
It shouldn’t be long now before we all have a chance to try it out for ourselves.
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