Tesla's very public secret, codenamed Highland, is now in showrooms in China. The company finally publicly revealed the product, as predicted for the beginning of September, and thanks to months of leaks, there weren't a lot of surprises. We’ve been reporting on leaks since the end of 2022, and it turns out our sources were accurate.
Tesla has again made a publicity splash without spending a dime on traditional advertising. Instead, the company gave some automotive YouTubers an early peak at the Model 3. As soon as the embargo was lifted, YouTube channels were filled with views — money in the content creators’ pocket and publicity for Tesla.
Ambient Lighting
Multicolor ambient LED interior lighting extends from the dash to the rear seats. If that’s not cool enough, this color appears to be adjustable to any shade you like, similar to how you can change the color of your Tesla on the screen and in the app. More than half of the refreshed Model 3 is made with new parts. It is also coming in two new colors in China, Ultra Red and Stealth Gray.
Range
The range has increased by 11 to 12 percent, which equates to the rear-wheel drive getting 346 miles (554 kilometers), and the dual motor long-range 423 miles (678 kilometres). This is thanks to several things, including the lighter Model 3, now the most aerodynamic Tesla in the lineup at a stunning 0.219 drag coefficient down from 0.225.
Suspension & Road Noise
Tesla officially announced the refreshed Model 3
Tesla
The upgraded suspension provides a more premium ride with new springs & dampers, new geometry on the front suspension, new bushings, and a new way they mount the subframe to the chassis. Moreover, the tires now have more cushioning for an improved ride.
Tesla has made a 30% decrease in wind and ambient noise, a 25% improvement in impact noise, and a 20% improvement in road noise. This has been achieved by using acoustic glass on the rear windows and back window (it was only on the front windows before), resulting in "360º acoustic glass". Additionally, more sound insulation has been added for a quieter ride.
Even Better Interior
However, you won’t be able to hear the quiet thanks to the new 17-speaker sound system, up from 14 speakers — complete with two subwoofers and two amplifiers.
We knew the interior was getting an overhaul, but we didn’t know about the upgraded ventilation system, allowing the passage side to be turned off and gain separate fan speeds. There are also two microphones for clearers calls and improved Wi-Fi connectivity. There is also an updated center console with real metal handles and a 65W USB-C charger that provides enough power to charge almost any USB-C device, includingarge a laptop. The center touchscreen has smaller bezels, higher contrast, and better responsiveness. Speaking of screens, there is an 8-inch touchscreen for rear passengers, just like the Model S and Model X.
Tesla officially announced the refreshed Model 3
Tesla
Front Bumper Camera
Tesla officially announced the refreshed Model 3
Tesla
The rumored front camera did not appear in any of the YouTube videos. As previously reported, the new Model 3 is still believed to have a front camera, just like the Cybertruck, and did appear with it in several photos. The front camera will eliminate that very real blind spot just in front of the bumper that the cameras in the windshield can’t see.
Details We Already Knew
Tesla officially announced the refreshed Model 3
Tesla
Now for a refresher about the Model 3 refresh. We’ve been talking about this vehicle since December of 2022, as the partially covered cars started popping up around California. Along the way we learned a lot, but we know that not all of you read about Tesla every day (shame, shame!). So here is a list with links to previous articles that discuss the features.
Tesla has been slashing the prices of the current Model 3, but the Highland is getting a price bump. With the cars already on the showroom floors in China, the RWD is 259,900 yuan, $35,800 USD, while the long-range is 295,900 yuan, $40,800 USD. Those prices are about a 10 percent increase — still, no word when the new Model 3 will be available in North America.
The Tesla Model 3 Highland is more than just a refresh; it's a complete overhaul that addresses several aspects of the vehicle, from aesthetics to performance and comfort. Introducing new colors, a more aerodynamic design, an enhanced sound system, and improved noise insulation are just a few of the many upgrades that make this Model 3 iteration stand out. Although there was a slight bump in the price, the host of improvements and added features justify the increase, offering more value to the customers. Time for an upgrade?
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As a Tesla fan, you’re likely already aware that most American-made cars are Teslas, but we wouldn’t be surprised if many people still think it’s one of the Detroit Big-3.
Tesla produces most of the parts for the North American versions of the Model 3 and Model Y in the United States, with some parts coming from facilities inside Canada, so it's all kept relatively local. As a background fact, both the study and the United States government consider parts from Canada as domestic content, and there is no differentiation between US-made or Canadian-made parts.
Tesla’s supply chain is designed with a strong emphasis on reducing transportation costs. By streamlining the movement of goods between part production facilities and their Gigafactories, Tesla not only lowers expenses but also secures its position as the leading manufacturer of American-made vehicles.
First, Second, Third, Fourth… and Fifth!
According to a study from American University’s Kogod School of Business, Tesla not only makes the most American-made car but actually makes the top five most American-made cars, with the Model S and Model X being tied for the number four spot.
Rank
Model
US Domestic Content
1
Model 3 Performance
87.5%
2
Model Y
85%
3
Cybertruck
82.5%
4
Model S
80%
4
Model X
80%
4
Ford Mustang GT Models
80%
The Model 3 and Model Y easily dominate the top two spots, coming in with US Domestic Content rates of 87.5% and 85%, respectively.
For comparison, the first non-Tesla on the list has an 80% rate, while the 10th most American car has a 73% rate. So, the Model 3 and Model Y are significantly more American-made than the other leaders on the list.
Every Tesla vehicle is mostly American-made, and even the Cybertruck is ranked 82.5% American just a year after its launch.
The closest competitor is Ford’s Mustang GT - in a couple of variants, meeting the 80% mark. Many would normally think Ford, GM, or Stellantis would have taken up all these spots, but this isn’t the case. In fact, tied for #5 is the Honda Passport with 76.5%.
Tesla not only produces some of the safest vehicles in the world, but they’re easily the most American made year after year. We’d love to see another study at the manufacturer level, where the maker’s whole lineup of vehicles is considered instead of just specific models. It seems that there would be a stark difference from number two.
With the current list of incentives running through the end of the year, now is a great time to buy a new Tesla.
Tesla’s latest FSD Release - V13.2.1 began to go out in small waves just a few days ago. It included a bevy of new features and was the first release of FSD V13 to go past the early-access testers. While this release requires AI4/HW4, it’s available on all Tesla models, including the S, 3, X, Y, and, for the first time, the Cybertruck.
Now, Tesla’s VP of AI - Ashok Elluswamy, has confirmed that this release is going wide, meaning most HW4 vehicles in the U.S. and Canada should receive it in the next couple of weeks.
Ashok also said that vehicles on FSD V13 won’t have to wait much longer for Tesla’s Holiday update.
When Will You Receive FSD V13
Right now Tesla is rolling out FSD V13.2.1 to vehicles on an earlier version. So if you were already on FSD V13, or V12.5.x, then you should receive Tesla’s latest FSD build very soon.
However, if you’ve already received the Holiday update, then you’ll have to wait until Tesla’s FSD V13.2 build supports the Holiday update with version 2024.44.25.x. Once that’s available, you’ll be eligible to receive FSD V13.2 as well.
Should I Subscribe?
A question we hear often is whether someone should subscribe or unsubscribe to FSD in order to receive a certain update. If you don’t currently subscribe to FSD, now may be the perfect time to do so. It’ll instantly unlock FSD V12.5.4.2, which is included in the Holiday update. However, it’ll also make you eligible for the newest FSD updates, which should include FSD V13.2 with the holiday update features included in the near future.
When Is the Holiday Update Coming For V13 Users?
The 2024 Tesla Holiday update introduced many fantastic new features and changes, including the much-anticipated Apple Watch app. In addition, Tesla added a Dashcam and Sentry Mode viewer to the Tesla app and the ability to start a Light Show from the app.
On the safety and accessibility side, we also received Rear Cross Traffic Alert, another hotly-awaited feature.
There were a ton of navigation-related improvements, too, including Search Along Route - which also provides estimated detour times - and Arrival Energy at Destination. Weather got a rework, too - vehicles with AMD Ryzen processors received a precipitation map, while all vehicles received Weather at Destination.
While the majority of users have already received the Holiday update, the Tesla VP says that FSD V13 users can expect it within a week. So, hopefully, by this time next week, you’ll be playing with all the Christmas goodies.