Tesla Cybertruck Disguised With F150 Wrap. Is Tesla Preparing To Offer Wraps for the Cybertruck?

By Kevin Armstrong
The Cybertruck was found with yet another wrap, this time resembling a F150
The Cybertruck was found with yet another wrap, this time resembling a F150
John Anderson

In the ever-evolving saga of Tesla's Cybertruck, the Beast was spotted wearing a few different wraps over the weekend, including one disguised as a Ford F-150. While the Cybertruck's unique stainless steel design is awesome on its own, the wrap may play a bigger role when more of the same colored Cybertrucks are on the road. Is Tesla going to get into the vehicle wrapping business?

Tesla's Cybertruck, known for its one-of-a-kind, metallic, geometric exoskeleton, was initially introduced with just one base color. This led to speculation about the potential monotony of the design over time. However, the recent sightings of wrapped Cybertrucks have laid those doubts to rest, demonstrating the electric pickup's potential as a blank canvas for creativity.

The discovery of a Cybertruck wrap mimicking the iconic Ford F-150, down to faux door handles, has been interpreted as a cheeky nod or a nasty troll of the traditional pickup designs. The numerous other wraps sighted, from camo to multi-colored designs, promise an exciting range of possibilities for customization, allowing customers to make the vehicle truly their own.

Tesla's Wrapping Service in China: The Dawn of Customization

Interestingly, Tesla already operates a wrapping service in China, giving its vehicles a fresh look, to compensate for the limited range of paint options. Announced through their official customer service account on Weibo, the service, initially available in five cities, is set to expand further across the country. While the exact range of color options remains uncertain, the aftermarket industry offers a seemingly infinite array of wraps. It would be fascinating to see Tesla introduce vibrant, multi-colored wraps or intriguing patterns.

These developments, coupled with Elon Musk's earlier assertion that Cybertruck owners would be able to wrap their vehicles in "any color or pattern," suggest that Tesla could be gearing up to offer a similar service in North America. If true, this could revolutionize the vehicle customization landscape while ensuring Cybertruck's uniqueness in an expanding fleet of EVs.

Vehicle Customization: The Future of Tesla?

The Cybertruck has been founding sporting various wraps
The Cybertruck has been founding sporting various wraps
@yannmasoch

Introducing a wrapping service could mitigate criticisms about the lack of color variety in Tesla vehicles. It would not only uphold Tesla's streamlining efforts for more efficient production and easier repairs, but also allow customers to personalize their Cybertrucks, adding a touch of individuality to each vehicle.

As Tesla edges closer to the production date of the Cybertruck, these developments hint at a thrilling era of customizable EVs, transforming each vehicle into a statement of personal style. Whether teasing competitors with playful disguises or revolutionizing vehicle customization, the Tesla Cybertruck is set to maintain its groundbreaking status in the automotive world.

Smaller Than Expected Frunk

This new image of the Cybertruck also gives us our best look yet into the Cybertruck's frunk.

It's hard to say for certain, but given what we see in this new photo, the Cybertruck may offer the smallest frunk of any Tesla. It may not be surprising given its smaller front end, but it's certainly going to be a disappointment to some. Ford's electric pickup, the F150 Lightning offers a massive frunk that rivals the trunk size of many vehicles.

However, future Cybertruck owners aren't buying this vehicle for its frunk size, and in fact, Musk recently announced some impressive dimensions for their future pickup, declaring it'll be the "first truck that we're aware of that will have four doors over a six-foot bed and will fit into a 20-foot garage."

Tesla's Earnings Call Recap - HW3 Upgrade, Unsupervised FSD, FSD V14 and More

By Karan Singh
Not a Tesla App

If you missed Tesla’s 2024 Q4 earnings call or just want to review everything that was shared, don’t worry - we’ve got you covered. Below is a list of all the key points made during the call, which includes the popular Q&A session with Elon Musk and other executives. We broke down the information into several categories for easier reading.

If you prefer, you can also listen to Tesla’s earnings call on demand.

Overall Finances

  • Tesla’s total revenue increased 2% year-over-year in Q4, to $25.7B.

    • Tesla saw growth in Energy Generation, Storage, Services, and Other product/service groups

    • Tesla saw growth in vehicle deliveries

    • Tesla had higher regulatory credit revenue (likely due to pressures from credits ending soon)

    • Reduced Model S, 3, X, and Y average sales price (ASP), leading to increased sales

      • Attractive financing options, including 0% financing, spurred additional sales

  • Tesla’s operating income decreased 23% YoY in Q4, down to $1.6B

    • That is an overall margin of 6.2%

    • Reduced vehicle ASP impacted margins

    • Increase in operating expenses driven by AI and other R&D projects

    • Income increased in:

      • Energy Generation, Storage, Services, and Other categories

      • Lower cost per vehicle, including lower raw material costs

      • Higher regulatory credit revenue

  • Tesla has $36.6B in free cash, cash equivalents, and investments. This is an increase of $2.9B over last year, primarily the result of $2B in positive cash flows.

Production, Revenue, COGS

  • Energy storage production has grown YoY since 2023

    • Growth came from both Megapack and Powerwall

    • Growth is supply-constrained - Tesla can’t produce them fast enough - both residential and commercial customers are ordering quickly

  • Tesla delivered over 2 million vehicles in 2024, a new record for production and deliveries (likely includes used or other types of vehicles since total new vehicle deliveries were at almost 1.8m in 2024)

    • The lowest amount of un-delivered vehicles this year ever, very few vehicles sitting on service center/delivery lots

    • The Model Y was once again the best-selling vehicle of 2024 - of any kind

    • Tesla’s current constraint for production is battery packs

      • Making progress in addressing that constraint

      • Progress should improve drastically next year and the years after for battery pack production

  • Tesla grew in volume in China greatly, even though it faces extreme competition in the country

  • Overall cost per car is down to below $35,000 per vehicle.

  • All factories will start producing the new Model Y next month

    • This rapid and unprecedented change could result in an impact on production

    • Margins will be impacted due to launch-related costs for Q1 and Q2

  • The referral program had an impact on cost and will continue to do so as the program continues

  • Tesla doesn’t expect margins for service, but service remains GAAP-positive

New Products

  • Several new products in 2025

    • 1st half of 2025 - More affordable model is still coming

    • Per dollar basis, Tesla has the most compelling lineup

      • Best software in the business, capable of autonomy

      • Prices comparable to the mass market, products compared to premium competitors

  • Optimus could potentially launch for commercial use in 2026.

Looking Forward

  • Tariffs

    • Uncertainty, focusing on localizing supply chains

    • Tariffs are very likely, will have an impact on business and profitability

  • AI is the biggest driver in cost

  • Tesla increased CapEx by $2.4B

    • Focused on improving CapEx efficiency, using a targeting manner to get immediate benefits

    • Build out of Cortex accelerated the rollout of FSD V13

    • $5B in AI-related CapEx

    • 2025 CapEx expected to be flat

    • Focus of critical investments will be on manufacturing, AI, and robotics.

      • These are expected to bear fruit in 2026, 2027, and 2028.

  • 2025 will be a pivotal year for Tesla

    • Lots of investments continue to be made

    • Setting the pace for the next phase of growth

    • Tesla is focusing on maximizing volumes and doubling down (or 10x) on Autonomy and real-world AI.

  • Elon sees a path for Tesla to be the most valuable company in the world by far - it is a difficult but achievable path

    • The path means Tesla will be worth more than the next top 5 companies combined

    • This will be due to autonomous vehicles and autonomous robots

      • Tesla began laying the groundwork in 2024

      • Tesla will begin building the manufacturing lines in 2025

      • Epic 2026 and ridiculously good 2027 and 2028

    • The future will be coming very fast, the inflection point for human history (autonomy/AI)

FSD and Autonomy

  • Tesla has achieved exponential progress in FSD

    • People don’t realize how good FSD is, and many people have no experience with it

    • Those with previous experience need to try it again - it has improved drastically over the last year

      • Last year’s experience was with a toddler - this year’s experience is with a grown-up

  • Passenger cars have 10 hours of utility per week - out of 168 hours a week.

    • An autonomous car would be of utility for 55 hours a week - about 1/3rd of the week

    • Autonomous vehicles are useful for both cargo and people delivery

    • No incremental cost change, just a software update to enable 5x utility

    • Largest asset-value increase in human history

    • Bigger than anything else in its history - bigger than the first car, the roadster, the Model 3, the Model Y

    • Launch of Unsupervised FSD will be a turning point - true, real-world AI that actually works

    • No company in the world is as good as Tesla at real-world AI

FSD Going Global

  • FSD works very well in the US, but over time it will work just as well everywhere else

    • Europe is a challenge due to regulation

      • Netherlands presents FSD to EU in May, expected to be approved EU-wide then. Won’t happen sooner than May

      • Unsupervised FSD in Europe could be even further away

    • China is another challenge - won’t allow training videos to leave China, and US won’t let training be done in China

      • Tesla is using public videos of Chinese streets on the internet to train Chinese FSD

      • Bus lanes in China are one of the biggest challenges there due to restrictions based on time, etc - automatic tickets for being in the wrong lane in China

  • Q4 Safety Report

    • Continual year-over-year safety improvements for those using FSD

    • People go to manual driving to check their phone so that they don’t strike out/get beeped at - and then go back to FSD

      • Significantly less safe than just being on FSD

    • Tesla is getting to the point where FSD is an order of magnitude safer - already 8.5x safer than a human driver

FSD V14

  • FSD V14 will be another significant step

    • Cortex launched at Giga Texas, which is a significant help in training FSD, and Tesla will continue expanding it

    • Tesla will need 10x the current compute to make Optimus fully useable (a thousand times more complex and a thousand times more use cases than FSD)

    • Tesla will spend the money on training compute over time, it won’t suddenly spend $500B on compute tomorrow

    • The cost of training is dropping dramatically with time

  • FSD V14 will focus on improving neural nets, working with auto-regressive transformers

    • Model size and context size will continue to grow and scale up

    • Context size is restricted by on-board memory, and will require optimization

    • Audio support to be further expanded and become relevant in V14

    • Data from tricky edge cases gathered by the fleet will help V14 make better decisions

Unsupervised FSD

  • Unsupervised FSD in Austin, Texas, in June 2025, as a paid robotaxi service.

    • Already happening at Fremont, will be happening at Austin soon, and other factories later

      • Cars know what lane they need to go to for pickup/delivery

      • They drive from the line to their spot and do it reliably every day, thousands of times a day

      • Teslas will be in the wild, with no driver, as of June

    • Tesla’s solution is generalized - doesn’t require high-precision maps.

      • Tesla is starting with Austin to make sure everything is ok and to test the waters, to ensure the safety of the general public and those in the cars

    • More cities will come in the future

      • Everywhere in North America by next year

    • Unsupervised FSD is limited by regulatory issues, not technical capability.

    • Tesla’s fleet will be using Unsupervised - you won’t be able to bring your own vehicle to Austin and enable it just yet.

      • Robotaxi fleet will be available to be ride hailed and Tesla will charge for it.

      • Tesla is still working on the experience - the app, arrival, payment, billing, exiting the vehicle, etc.

      • In 2026, owners will be able to add their vehicles to the Unsupervised FSD fleet.

      • Tesla needs to be confident that the probability of injury or accident is extremely low before they allow eyes-off / Unsupervised FSD on customer vehicles

  • Unsupervised FSD will also happen in California this year - in fact, in many regions of the US this year.

    • Austin is Tesla dipping their toes into the water to confirm it works and is safe.

    • Tesla is aiming for a safety level significantly above the average human driver

      • Standard is very high, if there is even one accident, it will get worldwide headlines, even though 40,000 people die in car accidents every year

    • Hold-back is an excess of caution

  • How many times did you have to intervene for definite safety reasons?

    • Don’t compare to feeling like you had to intervene - Tesla is close to eliminating critical safety interventions being normal. They’re already very rare.

Hardware 3 - Replacement Confirmed

  • Elon confirmed HW3 will need to be replaced - it will be replaced for free for those who previously purchased FSD outright.

    • This will be expensive - but it won’t have a massive impact because less people purchased it outright versus subscribing

  • Tesla still working on HW3 in the meantime - V12.6 is a baby V13 and a significant improvement over V12.5.4.2

  • HW3 releases will trail AI4 releases for the foreseeable future

Licensing FSD

  • Tesla is in discussions with multiple major car manufacturers for licensing FSD

  • Tesla is advising companies to take apart their vehicles, and look at requirements

    • Cameras, compute, thermal limitations, capabilities and design

  • Tesla will only sign if the volume is very high - otherwise, it isn’t worth it for Tesla due to engineering constraints

    • Cybertruck’s FSD limitations are a direct result of this

  • Interest in licensing FSD will become even higher once Unsupervised FSD becomes proven

Optimus

  • It is difficult to predict when Optimus will arrive. It is not design-locked for 2025

    • Tesla is building the tracks, re-designing the train, and designing the station in real-time while putting it all together

    • Tesla used all custom parts for Optimus because they couldn’t find anything that met their requirements

    • Constantly improving Optimus - evolving in a good direction

  • The internal plan is to build 10,000 by the end of 2025 - but that’s optimistic

    • Tesla will build several thousand at least

    • They will do useful things by the end of the year - at least within Tesla’s factories.

  • This is “production design 1”, and use in Tesla’s factories will inform “production design 2” for next year.

  • Optimus will ramp faster than anything else they’ve ramped - they’ve previously done half an order of magnitude a year - they want to aim for one full order of magnitude per year

    • 100m per year in the far future

  • Most sophisticated humanoid hand

    • Optimus will be able to play piano, thread a needle

    • Extreme level of precision with the hand that no other competitor has gotten close to

    • Other companies can’t produce thousands or millions of units - they can build one-off hand-build units or a few prototypes

    • Other companies have extremely limited real-world experience and data

  • Long term, Optimus can be $10-20B in revenue

  • More compute means more Optimus, more Optimus means more compute

  • Tesla doesn’t intend to begin Optimus sales just yet - Elon was careful not to answer questions related to sales and pricing

    • Tesla wants to use Optimus immediately for the boring/tedious/dangerous tasks around its own factory first

    • This will help training as well, close the loop for improvement

    • Production Version 2 - launches middle of next year

      • Production line to build up to 10K units a month, rather than the current limited production

      • This could be the version that is potentially sold to companies in the second half of next year

      • Likely won’t be sold directly to retail customers

    • The expected ramp is really fast

    • Demand will not be a problem, even at a high price

    • At 1m units of production per year, the production cost will be under $20,000 per unit

      • This is likely several years away

    • Price will be set by market demand

Semi

  • Semi Factory just had its roof finished last week

  • Mechanical equipment will be installed in the next couple of months

  • Late this year comes the high-volume variant of Semi

  • Scale production begins end-2025/early-2026

  • Will meaningfully contribute to Tesla’s revenue next year

  • There is a shortage of truck drivers in America, and people are humans - they get tired and need breaks

    • It is a tough job, and lots of people are leaving the profession rather than joining it.

    • Future logistics problem - autonomy will help to bridge the gap and meet the need for trucking

  • Semi will likely be a $12B/year endeavor in the future once the ramp is complete

Energy

  • Tesla sees this as a “down-to-Earth” topic - it's real, and it’s happening now

  • Storage is a big deal and will become even more important in the future

    • Total demand for electricity storage will grow massively over time

    • Enables far greater energy output to the grid than is currently possible

    • Vast majority of the global grid doesn’t have storage - power plants are designed for high peaks rather than steady energy

    • Lots of storage will help to increase the energy available - by up to 2x what is available now

  • Lots of demand for stationary storage, both residential and commercial

  • Mega Shanghai is going fast

    • Elon confirms a 3rd Megafactory for stationary storage, but not the location

    • Tesla will NOT rob from vehicle storage to feed into stationary storage, nor vice versa

  • Tesla still working on Solar Roof, haven’t given up

    • Core part of the residential product portfolio

    • Is a premium product - like the Model S or Model X - and priced like it

    • New versions of the Solar Roof are being designed and worked on still

    • Best time to put in a solar roof is either on a new home or a house needs a new roof - solar roof makes sense then

    • Combined with Powerwall, it makes owners self-sufficient, even if the grid is off for several days

Other Topics

  • LiDAR is still a crutch

    • Tesla has radars in the Model S and Model X - they ship turned off

    • Humans drive without shooting lasers from their eyes - they drive with eyes and a brain.

      • Digital equivalent is cameras and a neural net

      • Road system is designed for this, using LiDAR doesn’t help the generalized solution

      • LiDAR is good for a specific solution - which has to be trained neighborhood by neighborhood

      • LiDAR doesn’t work in fog, doesn’t work in inclement weather, and doesn’t make sense on roads

      • SpaceX uses LiDAR, but it's the wrong solution for cars on roads that were made for people

  • Real-world AI and the US, next 4 years

    • Talented Americans need to look at making manufacturing cool again in America

    • Move from law, finance, etc, to manufacturing. Too much talent focused on there

  • Tesla’s mission of electrifying the world through sustainable transport and energy

    • It’s inevitable that all transport will eventually be autonomous and electric, including aircraft

      • Loss of rebates or changes in policy won’t change that

    • Can’t be stopped, it will eventually happen, just like the internal combustion engine taking over

That’s the complete step-by-step replay of the entire earnings call. It’s a lengthy one, but there was a lot of information shared across all of Tesla’s pillars. There’s a lot to be excited about, from FSD to the next-gen vehicle, Optimus, the Robotaxi network, and more. These next few years will be huge for Tesla and we hope you’ll join us for the ride.

Tesla's 2024 Q4 Earnings Call: How to Listen

By Not a Tesla App Staff
Not a Tesla App

Tesla is holding its 2024 Q4 earnings call today at 2:30 pm PT / 5:30 pm ET / 10:30 pm UTC. The earnings call will be followed by a Q&A session with Tesla executives, including Elon Musk.

We expect the focus to be on Tesla sales, FSD, and new products such as the new Model Y, Optimus, and the upcoming next-generation vehicle.

Listen Live

The event will be live-streamed on Tesla’s site. It will also be available live on YouTube, which is included below.

Start Time

Tesla's live stream starts at 2:30 pm PT, which is the following times around the world:

2:30 pm Pacific Time

5:30 pm Eastern Time

10:30 pm UTC

10:30 pm - London, England

11:30 pm - Berlin, Germany

9:30 am (Jan 30th) - Sydney, Australia

Q&A Questions

The questions that are asked during Q&A come directly from investors. These top questions may be asked and answered during Tesla's Q&A session.

  1. Is unsupervised FSD still planned to be released in Texas and California this year? What hurdles still exist to make this happen?

  2. Are there any discussions with other auto companies about licensing FSD?

  3. Is Optimus now mostly designed locked for 2025 production?

  4. Elon has said publicly that long term shareholders of Tesla will have the ability to invest in his other companies. Could you provide some clarity/color as to what that looks like? Brokerage firms use FIFO so anyone who trades won’t have the true length of time as investor.

  5. When will Tesla start selling Optimus and price?

Look Back at Tesla's 2024 Q4

In Q4, Tesla produced 459,445 vehicles and delivered 495,570 vehicles to its customers globally. As usual, the Model 3 and Model Y accounted for the majority of sales with 436,718 vehicles produced.

The Cybertruck, Model S, and Model X are lumped in as “Other Models” - totaling 22,727 produced. This is about 700 more than the previous quarter. However, with Cybertruck production ramping up and sales expanding to Canada, this likely means dwindlingly for the Model S and Model X.

Q4 2024 Breakdown

Model

Production

Deliveries

Model 3/Y

436,718

471,930

Other Models (Including CT)

22,727

23,640

Total

459,445

495,570

2024 Annual Breakdown

Model

Production

Deliveries

Model 3/Y

1,679,338

1,704,093

Other Models (Including CT)

94,105

85,133

Total

1,773,443

1,789,226

Tesla sales were down about 1% globally when compared to 2023 and drastically lower overall if you exclude China. The North American and European markets saw significant downswing with the Model 3 having a year-over-year change of -17.4%. While it may be too early to tell, the big question is whether this trend will continue into 2025.

We’ll have a full recap for you tomorrow, including everything Tesla talked about and all the questions and answers during the Q&A session.

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