Tesla Updates Referral Program With Bigger Incentives, but Introduces Referral Limit

July 8, 2023

By Kevin Armstrong

Tesla has once again updated its referral program

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Tesla is shifting gears on its referral program, specifically for the Model 3 and Model Y buyers. Until recently, Tesla owners and buyers could earn 2,000 credits for a Model 3 or Model Y referral or purchase. The newly minted change will now allow owners to pocket 10,000 credits for referring someone to a Model 3/Y purchase.

In contrast, Model 3 and Y buyers will not accumulate credits; instead, they will get a $500 price cut and three months of Full Self-Driving (FSD) trial. The awards for Model S and X buyers remain the same at $1,000 off and a 3-month FSD trial.

Enhanced Autopilot and FSD Removed as Rewards

Unfortunately, there are also some drawbacks in these latest updates. Tesla has removed Enhanced Autopilot and FSD as referral rewards. This is a significant blow as these were some of the most attractive awards if you could accumulate enough credits. FSD previously required 120,000 credits.

However, the FSD trial promises an exciting opportunity for new owners to experience a key feature of Tesla's software ecosystem. It includes Navigate on Autopilot, Auto Lane Change, Autopark, and Smart Summon. Unfortunately, owners who receive a vehicle with hardware 4.0 will not be able to activate FSD Beta in the U.S. and Canada yet until HW4 is supported.

Referral Program Limit

Along with these reward updates, Tesla has also imposed a strict limit on the number of referrals an owner can obtain.

According to Tesla's updated terms, owners are now limited to five referrals per calendar year. So while Tesla is increasing the rewards for Model 3 and Model Y referrals, owners will not be limited to the five referrals across all of their products, including solar. Tesla's referral program continues evolving, so this could also change at any time.

Although an owner is limited to five referrals per calendar year, a buyer may continue to use any referral code to be eligible for the discount and free FSD trial, even if the owner has already met the referral limit.

Tesla China Cash Rewards Program

Tesla also has plans to enhance its cash rewards program in China. The U.S.-based automaker's cash rewards in China operate similarly to its referral program in the United States. Existing Tesla owners who refer the company's cars to others could receive cash rewards if the recommendation concludes in a vehicle sale. The updated referral program will be applied to Model 3 and Model Y sales in China.

Implications for Tesla's Ecosystem

The changes to Tesla's referral program have significant implications for its broader ecosystem. Firstly, the revamped rewards incentivize owners to preach Tesla's products, increasing the brand's word-of-mouth publicity. It also adds value for the new owners, who now get a price reduction and the chance to experience the FSD trial.

Besides the referral limit, these changes do not appear to affect Tesla's Solar Roof and Solar Panel referral program. Similarly, the recently adjusted referral program for Model S/X, offering 20,000 referral credits, a cash discount, and a three-month trial of FSD, remains unaffected.

The revamp of the referral program showcases Tesla's strategy to enhance customer experience and increase the uptake of its vehicles. For referring owners and new buyers, it's clear that Tesla aims to deliver more value and improve the benefits of being part of the Tesla community.

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Norway Approves Tesla’s FSD Testing on Public Roads; Potential for Europe-Wide Deployment

April 26, 2025

By Karan Singh

Not a Tesla App

According to filings found by Kees Roelandschap on X, Tesla has obtained a 2-year exemption from UNECE autonomy regulations to run FSD Supervised on public roads in Norway. This marks one of the first positive developments for regulations and autonomy in Europe — great news for European customers.

Previously, European transportation agencies stressed additional caution and requested more time to legislate, further delaying the widespread UNECE regulation changes for autonomous vehicles.

Norwegian FSD - Employees Only

Following the recent approval from the Norwegian Road Authority, Tesla will be permitted to use its Supervised vehicles on public roads in a testing capacity. This exemption does not yet apply to customers, so we will have to wait and see how testing progresses.

Tesla will specifically be allowed to run FSD V13 and its derivative builds (meaning AI4 vehicles only) with automated steering and speed controls on EU-registered and approved vehicles.

Tesla will also be required to have Tesla-trained drivers (employees) conduct the testing. There is no specific policy in place that enables the use of FSD for customers at this time. However, as testing is conducted and bureaucratic hurdles are overcome across various transportation departments, Tesla may be able to extend the offer to European customers. According to Tesla’s latest earnings call, the company still plans to release FSD in Europe by the end of the year.

Tesla has already begun testing in the Netherlands, showing off FSD’s capabilities in Amsterdam.

FSD Supervised in Europe, pending regulatory approval pic.twitter.com/PYkcATjSUN
— Tesla Europe & Middle East (@teslaeurope) April 5, 2025

Article 39 Exemption

The UNECE can grant exemptions for innovative technologies that move faster than legislation under Article 39. However, Tesla requires the backing of a national ministry of transport to bring this to the UNECE’s attention. The next round of voting on critical issues is expected on May 12, 2025, which may not leave Tesla much time to present its findings to UNECE.

We don’t expect Tesla to receive authorization immediately. It may take several weeks or months of testing from the Netherlands or Norway teams before one of the two countries is willing to support Tesla’s exemption bid.

However, if Tesla achieves an Article 39 exemption, it could allow Tesla to roll out FSD to customers across Europe, provided there are no country-level exemptions.

Tesla Reintroduces FSD Transfers in North America

April 25, 2025

By Karan Singh

Not a Tesla App

Following customer requests, Tesla has once again returned FSD Transfers for North America. This comes after some new details we received on FSD Supervised and Unsupervised at the recent Q1 2025 Earnings Call.

Vox Populi, Vox Dei … FSD Transfer is back

All countries (in NA), all S3XY + @cybertruck (excl Foundation Series & Launch Series)
— Tesla North America (@tesla_na) April 25, 2025

FSD Transfers

This latest round of FSD transfers doesn’t have a specific time limit - so if you’re in the market for a new vehicle and were worried about transferring FSD from a HW3 vehicle - now is the best chance.

This transfer opportunity is applicable for any new vehicle purchases, including the Model S, 3, X, Y, as well as the Cybertruck. The only vehicles it doesn’t apply to are the Foundation-Series Cybertruck or a Launch-Series Model Y, which already come with FSD included.

If you’re conducting an FSD transfer, you’ll need to reach out to your Tesla delivery coordinator through the Tesla app to confirm you’re eligible and to get the process started.

Note that once you take delivery, FSD access is removed from your older vehicle, regardless if you plan to trade in your vehicle or keep it.

Canada and Mexico

For those in Canada and Mexico, there’s some good news. This opportunity is available for customers in those countries as well, however, new vehicle orders are currently paused in Canada and Mexico for unknown reasons.