Tesla revamps its rewards program, offering $1,000 off a Model S or Model X and 3-months free of FSD
Tesla
Tesla continually finds new ways to engage and incentivize customers. Tesla recently updated their app to v4.21.5, which takes a strategic leap by boosting their already popular Referral Program. Under the new terms, referrals leading to the purchase of a Model S or Model X will result in monetary rewards and an extended Full Self-Driving trial.
Tesla Model X and S Receive Considerable Incentives
Tesla's innovative move targets the Model S and Model X. Any customer purchasing these models through a referral will be granted a hefty $1,000 off their purchase. Furthermore, these customers will receive a complimentary 3-month trial of Tesla's FSD Beta, giving them a firsthand experience of the cutting-edge autonomous technology Tesla offers.
In return, the referrer will be rewarded with a substantial 20,000 credits. This marks a remarkable increase from the previous 3,500 credits, extending the potential rewards a Tesla owner can accrue through the program.
Model 3 and Model Y Credits
The more affordable Tesla models, the Model 3 and Model Y's rewards will remain the same. Referrers will receive 2,000 Loot Box credits per referral, while buyers can bank 1,500 credits. These credits can be used to access a variety of perks, including vehicle upgrades, merchandise, features, and other accessories. For instance, one can secure a Home Charging Wall Connector using these credits.
However, it is important to note that the credits come with an expiration date. Customers must utilize their credits within a year of the Grant Date, ensuring timely utilization of these rewards.
Rewarding Yourself
The updates to the Referral Program continue to include the option to reward yourself. Tesla owners who purchase an additional Tesla vehicle, Model S or Model X, using their own Tesla account will qualify for the same incentives as a referred purchase. This includes both the $1,000 discount and the 3-month FSD trial. If they buy a Model 3 or Model Y, then the buyer and referral credits get added together, and the buyer gets 3,500 credits. This addition shows Tesla's commitment to rewarding customer loyalty.
All these exciting offers come with a limited-time tag. They are valid only for orders placed before June 30, 2023, intensifying the push for interested customers to move quickly.
The question on everyone's mind is, how will these changes impact Tesla's sales figures for the next quarter? Tesla's reliance on customer advocacy rather than traditional advertising has proven fruitful before, and it is possible that these generous new offers could give the company's sales a significant boost.
The unique combination of financial rewards, high-tech trial experiences, and the self-purchase referral incentive underlines Tesla's commitment to innovation, not just in their vehicles but in their customer engagement strategies.
Ordering a New Tesla?
Consider using our referral code (nuno84363) to get up to $2,000 off your new Tesla and get 3 Months of FSD for free.
Tesla’s been on a roll with Supercharger improvements lately, from the 325kW charging update for the Cybertruck, to 500kW with V4 Superchargers coming next year. While those improvements have been limited to the Cybertruck, Tesla didn’t put all their focus on their new flagship vehicle, but looked at their more affordable vehicles as well.
LFP Battery Heating
Tesla’s Superchargers can now heat LFP Batteries - those that are in the Model 3 and Model Y Rear Wheel Drive variants. This applies to Long Range and Standard Range models, which saw a limited run. This is another update included as part of the 2024 Tesla Holiday Update - which really arrived with a lot of unannounced new features and capabilities.
The change is pretty interesting - Superchargers of the V3 and V4 variety can now pre-heat batteries for Model 3 and Model Y vehicles equipped with LFP battery packs. That means those vehicles are able to get back on the road faster when it's extremely cold. Of course, Tesla still advises you to precondition before you arrive, saving drivers time and money.
Max de Zegher, Tesla’s Director of Charging, also commented on the new feature. Essentially, Tesla is inducing an AC (alternating) ripple current through the battery to warm it up. Keep in mind that Superchargers are DC charging. That means it is possible to get a cold-soaked LFP vehicle on the road 4x faster than before, assuming that it didn’t precondition at all and that it is in the worst-case scenario (below 0ºF).
In essence, Tesla is using some engineering magic to turn the circuits inside the LFP battery into an electric heater - and powering that heater through the Supercharger. An AC ripple current is a small oscillation in the DC charging current that generates heat through electrical resistance, warming up the battery. Those ripples are a byproduct of converting AC to DC and back - so Tesla is using the onboard charger to induce those ripples to warm up the battery. Definitely an innovative technique that’s really only possible with the versatility of the NACS connector.
We’re hoping Tesla can implement this across their full lineup of vehicles, but we’ll have to wait and see how it is trialed across LFP vehicles first and if it is even possible on vehicles with 2170 or 4680 battery packs.
Tesla launched two FSD updates simultaneously on Saturday night, and what’s most interesting is that they arrived on the same software version. We’ll dig into that a little later, but for now, there’s good news for everyone. For Hardware 3 owners, FSD V12.6.1 is launching to all vehicles, including the Model 3 and Model Y. For AI4 owners, FSD V13.2.4 is launching, starting with the Cybertruck.
FSD V13.2.4
A new V13 build is now rolling out to the Cybertruck and is expected to arrive for the rest of the AI4 fleet soon. However, this build seems to be focused on bug fixes. There are no changes to the release notes for the Cybertruck with this release, and it’s unlikely to feature any changes when it arrives on other vehicles.
FSD V12.6.1 builds upon V12.6, which is the latest FSD version for HW3 vehicles. While FSD V12.6 was only released for the redesigned Model S and Model X with HW3, FSD V12.6.1 is adding support for the Model 3 and Model Y.
While this is only a bug-fix release for users coming from FSD V12.6, it includes massive improvements for anyone coming from an older FSD version. Two of the biggest changes are the new end-to-end highway stack that now utilizes FSD V12 for highway driving and a redesigned controller that allows FSD to drive “V13” smooth.
It also adds speed profiles, earlier lane changes, and more. You can read our in-depth look at all the changes in FSD V12.6.
Same Update, Multiple FSD Builds
What’s interesting about this software version is that it “includes" two FSD updates, V12.6.1 for HW3 and V13.2.4 for HW4 vehicles. While this is interesting, it’s less special when you understand what’s happening under the hood.
The vehicle’s firmware and Autopilot firmware are actually completely separate. While a vehicle downloading a firmware update may look like a singular process, it’s actually performing several functions during this period. First, it downloads the vehicle’s firmware. Upon unpacking the update, it’s instructed which Autopilot/FSD firmware should be downloaded.
While the FSD firmware is separate, the vehicle can’t download any FSD update. The FSD version is hard-coded in the vehicle’s firmware that was just downloaded. This helps Tesla keep the infotainment and Autopilot firmware tightly coupled, leading to fewer issues.
What we’re seeing here is that HW3 vehicles are being told to download one FSD version, while HW4 vehicles are being told to download a different version.
While this is the first time Tesla has had two FSD versions tied to the same vehicle software version, the process hasn’t actually changed, and what we’re seeing won’t lead to faster FSD updates or the ability to download FSD separately. What we’re seeing is the direct result of the divergence of HW3 and HW4.
While HW3/4 remained basically on the same FSD version until recently, it is now necessary to deploy different versions for the two platforms. We expect this to be the norm going forward, where HW3 will be on a much different version of FSD than HW4. While each update may not include two different FSD versions going forward, we may see it occasionally, depending on which features Autopilot is dependent on.
Thanks to Greentheonly for helping us understand what happened with this release and for the insight into Tesla’s processes.
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