Is Tesla getting ready to unveil the refreshed Model 3?
ffiarpg/Reddit
Tesla CEO Elon Musk's recent visit to China, his first in three years, has set the stage for widespread conjecture around the unveiling of the revamped Tesla Model 3. Dubbed Project Highland, this model refresh has been a topic of discussion for some time. Industry insiders believe Musk's significant stop at the Shanghai Gigafactory might be strategically timed to coincide with a potential sneak peek of the new Model 3 design.
Musk's China visit is of strategic importance for Tesla. The Shanghai Gigafactory, a significant player in Tesla's global supply chain, has seen tremendous growth in recent years, a fact Musk highlighted during his visit. In addition, he praised the local team's quality and efficiency in overcoming numerous challenges, which might be a nod towards Tesla's rumored advancements with Project Highland.
Unraveling Project Highland: The Anticipated Tesla Model 3 Redesign
Tesla's Model 3 has seen minimal changes since its introduction in 2017. However, the buzz around 'Project Highland' suggests a significant design refresh is on the horizon. While the precise details remain partially under wraps, Tesla has hinted at numerous upgrades, including changes to the interior and exterior.
Over the past months, camouflaged vehicles have been spotted around California, with industry enthusiasts speculating over the hinted changes in Model 3's design. The sightings and drone footage from the Fremont factory indicate potential innovations, such as a stalkless steering wheel. Moreover, leaks suggest updates to the headlights and an overall sleeker design. It's clear that the anticipation around 'Project Highland' has been mounting.
Strategic Inventory Discounts: Preparing for the New Arrival?
Adding to the speculation around Project Highland, Tesla has recently made notable price adjustments to their existing inventory. The company has doubled discounts on some existing Model 3 electric cars and offered incentives on other models. This is an unusual move for the company and can be seen as a strategic measure to stir the market before introducing a significant model update.
In a competitive market, Tesla's discounts serve multiple purposes. First, they entice buyers amidst rising competition and potential economic uncertainty. They could also signal that Tesla is clearing inventory ahead of the launch of the new Model 3, hinting that the production versions of Project Highland are nearly ready.
While these are mostly speculations, the industry is eager for Tesla to make an official announcement. The reported discounts and the rumoured refresh have stirred considerable interest among electric vehicle enthusiasts and potential buyers.
Elon Musk's recent comments during his China visit, combined with Tesla's strategic pricing adjustments, suggest that something exciting is on the horizon for the Tesla Model 3. Whether these speculations will lead to unveiling of the new Model 3 under 'Project Highland' remains to be seen. As we await more official information, the anticipation continues to build around this significant refresh.
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Rendering of what Tesla's license plate feature could look like
Not a Tesla App
Tesla update 2024.38 has started rolling out to several regions and vehicles. Thanks to Tesla hacker Greentheonly, we have a behind-the-scenes look at some new features coming to Teslas.
License Plate Display
According to Greentheonly, it looks like Tesla may soon let you display your actual license plate in the vehicle’s visualization on the screen. In our article, The Most Request Tesla Features, several readers suggested displaying the vehicle’s license plate in the visualization instead of a blank, white plate.
It looks like Tesla will be doing just that, at least in China. Green found references that appear to conclude that you’ll be able to display your vehicle’s plate on screen. This will likely be user input, so you could have it say anything you’d like, and it doesn’t have to be your actual license plate.
For many owners, who may find it difficult to remember their license plate, this could serve a practical purpose in addition to adding to the visualization's realism.
While Green was only able to say it’ll be available in China, we expect this is due to China’s software development team working on it and that it’ll eventually be released worldwide.
While code for this feature was found in update 2024.38, we may not be turned on in China yet. We suspect this feature may be a strong candidate for Tesla’s upcoming holiday update.
FSD Hardware Version Display
As part of the 2024.38 update, Tesla has now made it easy to determine whether your vehicle includes Hardware 3 or Hardware 4. You can now simply navigate to Controls > Software and tap Additional Vehicle Information. In addition to other hardware information about your vehicle, your Autopilot hardware version will now be listed as well.
You can see whether your vehicle has HW2.5, HW3, or AI4. This in-car display is useful, but if you don’t have access to the vehicle, you can always use our guide on how to determine the hardware version of a Tesla.
New Battery Health Test & Service Mode Improvements
Green found some additional things as well. There’s a new and improved Battery Health Test. The new test will show you how your car scores compared to similar vehicles in the Tesla fleet.
In addition, maintenance records can now be permanently stored “in the car.” It doesn’t appear that this feature is activated yet, but it’s likely in active development with some parts leaking out in the 2024.38 update.
Tesla has included various Service Mode improvements and new visualizations in this update.
Mr Li on X came across some covered-up Project Juniper vehicles recently and he managed to get various shots of the vehicle.
Juniper Images
This front image reveals what looks like two rows of lights, possibly confirming the front light bar for the Model Y refresh — similar to the one on the Cybercab.
The rear side has a lot of lights on it!
Mr Li on X
The rear side shows a ton of brake lights, but it’s not clear why. While it looks like the Model Y refresh will also feature a rear light bar similar to the Cybertruck, there isn’t strong evidence of that in this photo.
Mr Li on X
There's an obvious set of lights at the bottom, so it looks like the Model Y refresh will be similar to the new Model 3 where the bottom lights can operate as brake lights when the one-piece tail lights and trunk are up.
Mr Li on X
In the last photo, we see that the overall form factor of the refreshed Model Y will remain unchanged, and Tesla is focusing the changes on the front and rear ends of the vehicle, much like the Model 3 refresh. However, in this one shot, we can also see what appears to be red light leaking out of the rear camera cover opening, possibly due to the rear light bar.
The Model Y is not only Tesla’s best-selling vehicle but also the world’s best-selling car in 2023. This year, it’s expected to be the best-selling vehicle in the United States and again in the world, so this refresh will be huge for Tesla.
@DominicBRNKMN made another fantastic set of concepts based on these new images. Given he had the most accurate Model 3 Highland concept before the official launch, we’re pretty sure his latest work be close here as well.
@DominicBRNKMN
We’re super excited to see the eventual reveal of Project Juniper, which is expected in the first half of 2025. However, expect to see a few more leaks before production kicks off at Giga Shanghai.
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