Tesla Cyber Roundup: Musk Stays, Advertising Begins, Next-Gen Car and Roadster Updates

May 17, 2023

By Kevin Armstrong

Tesla shows a glimpse of its next-gen vehicle

Tesla

It was a whirlwind of announcements at Tesla's Annual Shareholder Meeting held in Austin, Texas. The company announced significant updates about the company's future, including ambitious product plans, leadership changes, and bold strategies to address human rights issues in the supply chain. Musk's engagement with shareholders and his unexpected revelations left the audience more enthusiastic than ever about what lies ahead for the electric vehicle giant.

Musk to Continue as Tesla CEO

In his typically candid style, Elon Musk began the meeting by expressing his appreciation for the Tesla community, stating, "I just want to say I love you guys." This sentiment set the tone for the event, highlighting the close-knit relationship between Tesla and its shareholders.

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Many investors breathed a sigh of relief as Musk announced he will not be stepping down as CEO of the company, squashing circulating rumors. Asserting the importance of Tesla's role in AI and AGI, Musk emphasized his necessity in overseeing the operations. Tesla co-founder JB Straubel was officially elected to the company's board of directors, alongside the re-election of Musk for another three-year term.

Tesla Dabbles in Traditional Advertising

In a surprising turn, Musk disclosed plans to venture into traditional media advertising — a departure from the company's typical non-traditional marketing approach. He acknowledged the importance of reaching potential customers outside of the company's devoted fan base. The crowd's overwhelming excitement caught Musk off guard, leading him to promise to evaluate the effectiveness of this new strategy.

Updates on Cybertruck and Tesla Roadster

In addition, Musk revealed that Tesla is targeting to deliver its first Cybertrucks within the year, with plans to deliver between 250,000 to 500,000 Cybertrucks annually. The return of the much-anticipated Roadster is slated for 2024. Musk gave insights into the challenges and breakthroughs in Cybertruck production, focusing particularly on the vehicle’s unique stainless-steel exoskeleton.

Despite rumors suggesting otherwise, Tesla successfully navigated the challenges, sticking to its original design intent and developing new manufacturing techniques for an exoskeleton-based vehicle. Further, the Cybertruck will be equipped with multiple attachment points to support third-party accessories.

Teaser of the Next-Gen Tesla Cars

In the meeting, Musk also teased two new electric vehicle models being designed by the company. One of these next-generation EVs appears to be a compact hatchback with a silhouette resembling the Model Y. No further details were given on the second vehicle. Still, Musk suggested that the combined production of both vehicles would exceed 5 million units per year.

Watch the Cyber Roundup Event

Watch Tesla's Cyber Roundup event in its entirety below. The Q&A session, one of the most interesting parts of the event, begins at the 1-hour 4-minute mark of the video below.

Update on the Next-Gen Tesla Roadster

Despite the excitement surrounding the next-generation Tesla Roadster, its production has been pushed back to 2024. While it will not be a significant contributor to revenue, Musk assured that its unique SpaceX thruster package will make it a "modest contributor to profitability."

Tesla Responds to Human Rights Concerns with Third-Party Audit

Tesla, facing increasing scrutiny over human rights abuses linked to its supply chains, has committed to a third-party audit. The concerns arise from the company's sourcing of cobalt from the Democratic Republic of Congo, known for pervasive child labor, and potential ties to forced labor in China's Xinjiang Uygur Autonomous Region. Amidst these allegations and ongoing lawsuits, Tesla's decision to hold a third-party audit marks a critical move toward addressing these issues.

Market Outlook Amid Economic Uncertainties

While Tesla has always been a forerunner in the electric vehicle market, Musk acknowledged that the company is not immune to the potential economic pressures that lie ahead. During the shareholder meeting, he cautioned about a potentially tough period for the economy and the consequent impact on consumer discretionary spending. Yet, he urged investors to remain resilient.

Musk offered some advice, saying, "Don't look at the markets for the next 12 months. If there's a dip, buy the dip." Despite acknowledging these challenges, he expressed confidence that Tesla will emerge stronger in the face of adversity, reinforcing the company's long-term investment appeal.

The Tesla annual shareholder meeting was packed with exciting revelations and announcements, from the CEO's continued leadership to the unveiling of future product plans. The surprises continued with the company's venture into traditional advertising and the commitment to cobalt auditing. As the meeting concluded, one thing was clear: Tesla continues to disrupt the industry with its forward-thinking strategies and unwavering dedication to innovation.

Tesla's New Model S and Model X Spotted: New Color & Grill, Ambient Lighting and Front Bumper Camera

May 23, 2025

By Not a Tesla App Staff

klwtts/X

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View one of the highest rated USB drives for Tesla's dashcam in a Model 3 or Model Y.

Tesla’s long-anticipated refresh of the Model S and Model X is drawing closer, and we’re finally getting a clearer look at what to expect. Although the update is relatively minor, it does help freshen up the look of the Model S and Model X since their redesign in 2021.

A camouflaged Model S was spotted at the Nürburgring just days ago, revealing new front and rear bumpers along with Tesla’s long-awaited addition: a front bumper camera.

New Grill

klwtts/X

While the camouflage made the grill-like opening at the front of the vehicle hard to spot, it was evident something was there. However, new photos shared by The Kilowatts show that Tesla is covering up this opening with a material that has a carbon fiber finish, at least on the Plaid variant.

While we were hoping for more drastic changes, such as a grill-less look with a light bar, similar to the new Model Y, it looks like that won’t happen with this refresh.

The limited design changes suggest Tesla may be trying to limit tooling and manufacturing changes for these lower-volume vehicles. While the headlights already support adaptive beams, they remained unchanged from the current Model S and Model X.

Our best look at the new front bumper camera on the upcoming Model S

klwtts/X

Rear Diffuser

klwtts/X

Tesla has also updated the rear diffuser, though it’s unclear if this will be exclusive to the Plaid version. While the refreshed Model Y moved its rear camera up into the rear trim piece, the Model S keeps it in the same location as the previous generation.

Ambient Lighting Arrives

For the first time, we’re getting a look at the refreshed interior — and there’s one noticeable addition: ambient lighting. This feature, which is now available on all of Tesla’s other vehicles, is finally making its way to the Model S and Model X. The implementation appears closer in style to the Model Y, with lighting running along the door panels but stopping about halfway down before continuing on the rear doors.

While ambient lighting is primarily aesthetic, Tesla has been expanding its use for more dynamic and interactive features.

Recent Ambient Lighting Additions

Over the last year, Tesla has made the ambient lighting feature more useful by integrating it with other Tesla vehicles. For example, Santa Mode and Rainbow Road easter eggs will now take advantage of the ambient lighting, with Santa Mode cycling the colors between red and green for a Christmas flair [videos], while Rainbow Road cycles the colors of the rainbow.

Tesla has also added other little additions, such as turning the ambient lighting red when Service Mode is active in the vehicle. They have also added additional options in recent updates to ambient lighting, such as the ability to choose the brightness of the lights and choose whether they'll always remain on or only come on at night.

New Exterior Color

klwtts/X

The refreshed Model X was also spotted in a new exterior color, similar but not identical to the Glacier Blue available on the new Model Y outside North America.

Launch Timeline

Although Tesla hasn’t officially said anything about a new Model S besides that, it’ll receive some “love” later this year. The Kilowatts noted that Tesla doesn’t have any Model S or X vehicles in their Fremont outbound lot, making it seem like these models could be announced any day now.

While the updates are relatively minor in terms of body redesign, the addition of the front bumper camera and ambient lighting are very welcome additions.

Stay tuned to see if there are any additional changes to these vehicles.

New factory blue, coming soon to a Model X near you pic.twitter.com/3CuN4j1ipq
— The Kilowatts 🚗⚡️ (@klwtts) May 22, 2025

Tesla Launches Alcantara Dash Trim Upgrade for New Model 3 and Model Y

May 23, 2025

By Karan Singh

Not a Tesla App

Tesla Model 3 Door Handle Wrap Kit (Matte Black and others)

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Tesla has begun selling a new Charcoal Suede dash insert for owners of the refreshed (2024+) Model 3 and refreshed (2026+) Model Y in the Tesla store.

Currently, both refreshed Model 3 and Model Y are shipping with a textile dash finish. This new accessory upgrades that surface to a vegan Alcantara suede, which is soft-to-the-touch and considerably more premium than the standard option.

For owners of the Launch Edition Model Y, this suede trim was included as part of the Launch Edition. Now, other refreshed Model Y owners can take advantage of the more premium Alcantara suede to achieve the same look and feel in their RWD or AWD vehicles.

Sweet, Smooth, Suede.

Not a Tesla App

Pricing and Installation

For those looking to make the upgrade, the Charcoal Suede dash insert is priced at $250 USD / $345 CAD with installation included. Currently, availability is limited to the United States and Canada, but it will likely become available in Europe and Asia-Pacific over the coming weeks.

If you do purchase it, the dash insert will be sent to your service center, and you’ll be prompted to make a service appointment at that location. This is the same procedure as if you were getting a tow hitch installed on your Tesla by purchasing it through the Tesla app.

The pricing includes installation by the selected service center. Tesla has indicated that the installation process should take approximately 90 minutes for the Model Y and 120 minutes for the Model 3. It would have been nice to see self-installation included, which would help reduce the cost of the part.

Future Options

This type of dash trim upgrade is something we expected when the new Model 3 was launched in 2023. The redesigned dash makes it easier to swap out trim pieces, so it’s great to see Tesla finally offering different dash trims. We speculated that Tesla might eventually introduce different dash trims—either to match the vehicle’s exterior or to provide a more premium feel—and that’s exactly what this appears to be.

It’s a welcome addition that helps owners personalize their Teslas, especially given the limited customization options available at purchase. We hope Tesla continues expanding these choices.