Tesla's social media platforms have been growing at an impressive rate
Not a Tesla App
Tesla's innovative approach to the electric vehicle and renewable energy sectors has been well-documented, but its exceptional success on social media platforms is another story worth telling. With a strong presence on Twitter, Instagram, YouTube, and LinkedIn, Tesla has managed to create a powerful and influential online presence that captures the attention of millions worldwide.
Musk's Twitter Influence Fuels Growth
At the forefront of Tesla's social media success is CEO Elon Musk, who boasts more than 136 million followers on Twitter. His candid and occasionally controversial tweets have helped to generate interest in Tesla's products and initiatives. This direct approach to consumer engagement allows the company to foster a more personal connection with its audience and avoid relying on traditional advertising channels.
In addition to Musk's influence, Tesla's official Twitter account has seen substantial growth, with a 53% spike in follower growth, reaching 19.9 million followers. The company also achieved 1 billion views on its Twitter posts, showcasing its expanding reach and influence on the platform. Many other official company accounts exist in different regions and for different products. For example, there is a Twitter account for Tesla Charging.
Impressive Numbers on Instagram, YouTube, and LinkedIn
Tesla's strong presence extends to other social media platforms as well. The company boasts 9.5 million followers on Instagram, which is just for the headquarters. There are several other Tesla official accounts in different regions. Its YouTube channel has attracted 2.38 million subscribers. These figures demonstrate Tesla's ability to create and maintain a dedicated following across multiple platforms, further highlighting the effectiveness of its social media strategy.
LinkedIn has also been a successful platform for Tesla. Despite its users generally belonging to a different demographic than those on Twitter, Tesla's presence on the platform was impressive in 2022, experiencing a 16% rise in follower growth and 75.5 million post views. The company's LinkedIn followers now total 10.9 million, showcasing its growing influence among professionals and industry leaders.
Social Media as Tesla's Primary Marketing Strategy
Tesla's decision to use social media as its primary marketing tool has allowed the company to connect with and educate people worldwide about its products and mission. By providing direct and immediate access to company updates, news, launches, and more, Tesla effectively eliminates the need for traditional media or influencers to filter its message. It also relies on its strong fan base.
Tesla's social media success has also played a crucial role in building a global community of electric vehicle enthusiasts and renewable energy advocates. By sharing engaging content, highlighting user-generated stories, and promoting sustainability initiatives, Tesla has created a loyal fan base that actively participates in online discussions and shares the company's vision for a cleaner future.
The company's commitment to social media as a primary marketing strategy has not only reduced its dependence on traditional advertising but also established a more direct line of communication with its audience. As a result, Tesla has fostered trust and transparency, essential components for building strong relationships with customers and stakeholders.
Tesla's social media domination is a testament to the power of a well-executed online marketing strategy. By leveraging the influence of its CEO and creating engaging content across multiple platforms, Tesla has successfully reached millions of consumers without the need for traditional advertising. However, without paying a dollar, the company was well placed during the most watched TV event - the Superbowl.
As the company continues to innovate in the electric vehicle and renewable energy sectors, its social media presence will undoubtedly play a vital role in shaping its public image and driving brand loyalty.
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Back in 2023, Tesla put together a rather unique Supercharger site idea - one with a CyberCanopy. This canopy is intended to provide solar power for Supercharging, helping to reduce the impact on the local grid while also providing a futuristic and Cybertruck-themed location that would set it apart.
Unfortunately, the plans never moved beyond the filing stage. Instead, Tesla opened a standard-looking Supercharger at the same Canton, Massachusetts location. However, the site is still well-situated just off the highway and benefits from natural tree cover in the parking area.
However, Tesla is at it again with a concept for another CyberCanopy with RGB lighting. Thanks to MarkoRP for spotting this. No April Fool’s this time.
We want to build a few Superchargers cool enough to be worthy of the trip itself. - Max de Zegher
CyberCanopy 2
This second Supercharger with CyberCanopy is set for Roswell, New Mexico, at the Whataburger in town. Featuring just eight stalls, this will be one of Tesla’s smaller Supercharger sites, but for what it lacks in size, it makes up for it in uniqueness. The charging stalls are covered from the rain by a futuristic, Cybertruck-themed canopy, which will have solar panels installed on the top of it.
According to the plans, the CyberCanopy boasts 20.88kW of solar panels on its roof, providing shelter from the elements while also providing some power back to the grid.
RGB Lighting
At nighttime, the Supercharger will make a big statement. Tesla intends to light the long edges of the canopy, which will not only look amazing, but it’ll actually make finding the Supercharger easier in a large parking lot.
The lighting coming off the edge of the canopy reminds us a lot of the lightbar on the Cybertruck and now the new Model Y. It’s definitely the direction Tesla is moving for all their models, so expect all future models to have it, including the new Roadster and the next-gen model.
Tesla’s Max de Zegher also took to X after the plans for the new Supercharger were found and shared the image above. He stated that Tesla wants to build a few cool Superchargers that will be worth stopping at, even if they’re out of the way a little bit. So it seems like this isn’t just a concept, but an idea that Tesla wants to expand to several areas around the country or world.
We want to build a few Superchargers cool enough to be worthy of the trip itself. Wish we could have kept it under wraps for longer, but submittal was needed for Planning Approval. We can't hide anything from @MarcoRPi1! 🙂 pic.twitter.com/X2WaKDd408
This particular site doesn't have a Megapack or other form of energy storage, unlike the upcoming Harris Ranch Supercharger site in California. That means that Tesla won’t be storing the solar energy gained from this site, but instead will be either offsetting the immediate grid impact or serving energy back to the grid when the site isn’t actively charging.
Tesla will likely be incorporating V4 Superchargers, including both V4 posts and the new, more powerful V4 Cabinets, as the permit states that Tesla will be redesigning the site internally before beginning construction. For Cybertruck owners, 500kW charging may be around the corner.
We’re hoping Tesla continues to deploy these kinds of Supercharger sites around the world - they make a stylistic statement about Tesla’s futurism, like the Shell gas station that was upcycled into a Supercharger site earlier this year in Spain.
They also make a big impact for ownership because it is a far more comfortable charging experience when you stop at a site that’s shaded from the elements - and one that’s better for the environment with offset emissions.
It was a rainy April 1st when a news-searching author went on a delve into the depths of April Fools to find fact from falsehood. And while we found a lot of fantastic jokes, we also found some good ideas.
So, with a shoutout to MarcoRP on X, whose April Fool’s Joke gave us a good run for our money for a couple of minutes, we thought to ourselves - what would a Cybercab Charging Station / Cleaning Hub really look like?
Cybercab Wireless Charging Sites
Now, before continuing, we’d like to point out that the image up top is a joke from Marco - it isn’t an accurate or real site map submission from Tesla. However, it gave us the impetus to think critically about what is required for a Robotaxi fleet, based primarily on the Cybercab, to be able to service a city.
Requirements
Tesla will likely need to charge a small fleet of Cybercabs at a single time and in a single place. That means that the site needs to be large enough to cover a major metro area while also still being compact enough to not cost too much money to build out.
In addition, we need to factor in charge times. The Cybercab is likely to launch with a battery around 50 kWh, which will result in a range of approximately 300 miles. With that much range, the average Cybercab may not need to charge more than once or at all during daytime shifts, so instead, most of the vehicles will charge overnight.
MarcoRP
Math and Charge Times
The overnight charging means that most of these vehicles could be charged slowly. When we did some back-of-the-napkin math last year, we determined that Tesla’s wireless charger will likely peak around 17 kW (for comparison, Tesla’s Wall Connector at 32 amps charges at about 7 kW). If we scale Tesla’s wireless charger down slightly to 10 kW, accounting for some energy loss and the potential size of the site, that means a Cybercab will be able to charge in about 5 hours.
Tesla’s upcoming V4 Supercharger unit can currently handle 1.5MW per cabinet, but this slower-speed charging is A/C, not DC, which means there is a step-down loss of about 3-5%. Let’s make that a comfortable 10% for any other overages, but we can estimate around 1.35MW of power. That 1.3MW will easily handle charging up to 100 Cybercabs at once - all wirelessly, using Tesla’s unique beam-forming and beam-steering technology to keep efficiency high at every single stall.
Within about 5 hours, a whole fleet of 100 Cybercabs could be charged overnight when electricity rates are cheaper and still be out in time for the morning commute.
While this is all just hypothetical, it really does make sense that Tesla will be establishing these sites that won’t require much space or a ton of energy.
Tesla recently curtained off a large section of the parking garage at Giga Texas, as well as some of their chargers on the eastern end of the facility, leading us to believe they may just be testing this at scale internally.
There’s a lot to look forward to with Tesla’s V4 Supercharger deployment coming this year and with Robotaxi launching in just a couple of months.
