In a surprising move, Tesla lowers Model 3 and Model Y prices in the U.S. again
Tesla
Stop me if you've heard this one before, Tesla is lowering prices. I know you have, but I'll tell you about the latest surprising move. The new set of price reductions for its popular Model 3 and Model Y vehicles in the United States happen just one day before its Q1 2023 financial results release.
This decision marks the second round of price cuts in April, further enhancing the affordability of Tesla's electric vehicles for consumers. Tesla's aggressive pricing strategy is expected to increase market share and demand for its vehicles, putting pressure on its competitors.
Model 3 Becomes More Affordable
The base Model 3 Rear-Wheel Drive (RWD) now has a starting price of $39,990, down from its previous $41,990. Considering the recently reduced $3,750 US tax credit, the Model 3's effective price could be as low as $36,240. There has been no change to the Performance variant's price, and the Long Range version remains unavailable for order.
Model Y Prices Adjusted Across All Variants
All Model Y versions have seen a $3,000 price reduction, making them more accessible for potential buyers. The newly introduced Model Y AWD with 4680 cells now has a starting price of $46,990, while the Long Range and Performance versions begin at $49,990 and $53,990, respectively.
Each Model Y variant qualifies for the full $7,500 tax credit, and when combined with state-level incentives like those in California, a new Model Y can be purchased for as low as $37,490 in Tesla's largest US market.
Assessing the Impact of Price Cuts on Tesla's Margins
As Tesla continues implementing price cuts, questions arise regarding the potential impact on the company's industry-leading margins. However, Elon Musk forecasted these reductions a while back. On July 15, 2022, he tweeted: if inflation calms down. we can lower prices for cars. The inflation rate is under 5%, down from 6% last month and 8.5% at this time last year. The Q1 2023 earnings call will provide further insights into the effects of subsequent price cuts on Tesla's margins.
A Bold Global Pricing Strategy Pushes Competitors to Adapt
Tesla has also recently reduced prices for its vehicles in Europe, Israel, and Singapore, in addition to its price cuts in the United States. This strategic move puts considerable pressure on Tesla's competitors while making electric vehicles more accessible to consumers. As Tesla expands its global production facilities and enhances manufacturing capacity for its Model 3 and Model Y vehicles, the market can expect more price adjustments and heightened competition within the electric vehicle industry.
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Tesla’s Giga Texas factory usually gives us the first site of Tesla’s upcoming products. We first saw the Cybertruck and Model Y castings here. With Giga Texas being one of Tesla’s largest factories, it’s logical that most products would originate here.
Tesla has also stated that it intends to manufacture the Cybercab, Semi, the next-generation vehicle, and Optimus at Giga Texas over the coming years. The affordable vehicle and Cybercab were originally intended to be manufactured at Giga Mexico, but the plans for that facility were waylaid by changes in economic policy.
Robotaxi Castings
These new castings were spotted by Joe Tegtmeyer, who regularly does drone flights of Giga Texas. Joe pointed out that these castings don’t look like the usual Model Y or Cybertruck castings usually seen outside Giga Texas.
With an eagle eye, @minusYCore on X also spotted some interesting text on the frames holding the castings up. In particular, the castings say “RTTX050” and “W68-RSF AS-CAST”. These could be interpreted as ‘Robotaxi Texas’ and ‘Rear SubFrame.’ The as-cast portion indicates that these particular castings haven’t been trimmed yet, according to the X user.
These castings are much flatter and appear to be a different size than the castings found elsewhere throughout Giga Texas, indicating that they are intended for a different product entirely.
It’s possible that these are the first castings used by Tesla to test their unboxed assembly process, which the Cybercab is expected to rely on. If you take a closer look at the video below, you’ll note that these new castings look very similar to the ones in the unboxed assembly video.
Interestingly, Tesla did say that they don’t intend to have the Cybercab available for customers before late 2026 or early 2027, but we’ll likely hear updated timelines as Tesla’s Q1 2025 Earnings Call tomorrow.
A more vertical look at the castings.
@JoeTegtmeyer
New Giga Presses
To top it all off, new parts for a Giga Press - the machine Tesla uses to make these castings - were also sighted in Texas. These machines are few and far between, and each one is highly specialized for the particular vehicle it produces. Seeing new parts coming in usually indicates that a new assembly line is under construction, or that changes are being made to an existing line to either expand it or update it.
There’s a lot happening and we will hopefully know more tomorrow evening.
Tesla’s first large-scale partner for the Tesla Semi - PepsiCo - is building out another Semi Megacharger site per a recent filing found by MarcoRP. Building out these Semi charging sites is expensive due to their much higher power output when compared to Superchargers.
Name Change
Interestingly enough, Tesla appears to have shifted its terminology recently, now often referring to the Semi’s high-power charging solution as Tesla Semi Chargers instead of the previously common "Megachargers." Regardless of the name, these chargers are crucial for the Semi. They’re designed to deliver 1.2 megawatts of charging power capable of adding hundreds of miles of range in roughly 30 minutes.
Frito-Lay Site
The new site detailed in the recent filing will be located at a Frito-Lay production plant on Hageman Road in Bakersfield, California. Permits were filed just a couple of days ago for the installation of eight Tesla Semi Charger stalls along with their associated electrical equipment.
This facility adds to PepsiCo's existing network of chargers, supporting the Tesla Semis operating out of their Sacramento facility, and highlights Bakersfield as the next expansion of the Semi’s operational area. Notably, this new Frito-Lay charging site is strategically located just five miles (approx. 8 km) away from a massive future public charging complex Tesla is planning on Kelton Way.
Kelton Way Charging Complex
Tesla’s planned charging complex in Bakersfield, which is just down the road, will feature 72 Supercharger stalls, as well as 18 Semi charger stalls. According to pre-permits filed last month, this site will be fairly large and accessible to both the public and Tesla’s partners.
A rendering of the Kelton Way site - with the Semi Chargers on the outside, and the Covered Supercharger site in the center.
@MarcoRPi1 on X
Tesla plans to develop a vacant plot right off the interstate into a large charging hub, which is now the second major public Semi Charger site we’ve heard about. For now, these sites will remain rare, but we expect that Tesla and its partners will be happy to expand them out further as required.
Carson Semi Charger Site
These Bakersfield developments – both the private Frito-Lay site and the large public Kelton Way hub will help lay out the necssary infrastructure for the Tesla Semi, much like the early days of Tesla’s Superchargers. Since Semi cannot be charged at a Supercharger site (the MCS plug is notably different than NACS), these sites are a must-have.
Tesla's first publicly accessible Semi Charger site planned near the Port of Long Beach in Carson, California, was one of the first signs of these types of Semi Charger facilities being established - and like Kelton Way, it also includes amenities for truck drivers. Tesla is also considering what long, medium, and short-haul truckers need for their stays at these sites.
As Tesla works to ramp up production of the Semi itself, the parallel expansion of dedicated, high-power charging infrastructure by both Tesla and its key partners are essential to making electric heavy-duty trucking a reality.
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