Will the Cybertruck's appeal dwindle after release?
MatthewDR/Twitter
Cybertruck hype reached feverish levels after Investor Day. The futuristic vehicle was on display and even took some lucky people for a test drive. However, wherever there is a parade, there will surely be rain. So, Morgan Stanley's managing director advises staff to manage expectations for clients excited about investing in Tesla.
Adam Jonas, who attended Investor Day, listed five reasons why Cybertruck may not be the vehicle Elon Musk and the Tesla team dream it will be. Instead, he thinks it will be a financial "side-show," a "cultural/zeitgeist," and an "enthusiast/cult car." Let's hear him out. He is considered a Tesla Bull, despite a quick Google search showing he's been writing a bear case for Tesla for years.
Things Have Changed for Tesla
His first point is that Tesla was a different company in 2019 when Cybertruck was unveiled. When you adjust for the multiple stock splits, Tesla is worth ten times more today. He believes the company's values and goals have changed since 2019.
Tesla has changed significantly in the past four years, and the company is focused on launching a more affordable vehicle. Musk laid out his plan for a more sustainable energy future that included getting more people into electric cars, a goal that can only be achieved if those cars are affordable for more people. Unfortunately, Cybertruck is unlikely to be under the title: affordable.
How Far Can Unique Go?
The investor's next point is calling the Cybertruck the "ultimate avant-garde vehicle." He believes that the unique aspects of Cybertruck will lose some appeal when there are several on the road.
Okay, fair point. However, how many white Teslas do you see on the road today? No one seems to mind driving the same color Model 3 and Model Y. Besides, if someone is concerned about losing that "indescribable something," as Jonas puts it, they can get a wrap. Also, with rumors that the next platform may use Cybertruck's stainless steel exterior, the company doesn't seem concerned about too many stainless steel vehicles.
Restrict Cybertruck Production
To that point, the Morgan Stanley employee wonders if Tesla should restrict the production of Cybertruck. He forecasts that the production volume could ramp up to 100,000 units per year, which means it will be 2030 by the time 500,000 are on the street. He ponders if the company should limit production to 420,699 Cybertrucks.
This makes sense if his production figures are close to reality. It could take decades to fill the millions of Cybertruck orders. Look at how much things have changed in the four years since it was announced; imagine the changes that could happen before filling all those orders. These orders may fall under the same category as the long-awaited Roadster 2.0.
Price Point Concerns
In his next point, Jonas says the employee who gave him a Cybertruck ride said the vehicle weighed 7,000 pounds, equivalent to a Chevy Silverado 3500HD. That has Jonas thinking the price will be significantly higher than the first announced $39,900.
At this point, anyone who thinks they will get a Cybertruck for forty grand better forfeit their reservation now. But Jonas's point is relevant: if the price comes in too high, the waitlist will be drastically reduced by the many who put in a reservation for a $39,900 truck.
Not a Competitor for Traditional Trucks
Based on that point, Jonas doesn't think the Cybertruck he saw and rode in "poses a significant threat to the established pickup truck market."
He could be right. It will be a difficult sell if it's big, heavy, and considerably expensive. We should also note that just days before this letter to Morgan Stanley staff, Jonas dropped Tesla as his preferred U.S.-listed automaker and now backs Ferrari NV. Yes, that Ferrari, the builder of supercars.
If you are on the waiting list for a Cybertruck, it's worth considering the points Jonas has raised. However, while Cybertruck has generated significant hype and excitement, it is essential to account for the potential challenges and limitations it may face in the market. With Tesla's changing values and goals, the Cybertruck's unique design, uncertain price point, and limited production, it remains to be seen whether it will be the ultimate game-changer in the pickup truck market. But you'll have plenty of time to decide if you want to take delivery of your Cybertruck as limited production starts this summer, with a ramp-up beginning next year.
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Tesla signaled its intention to launch its first Robotaxi network in Austin, Texas, with company-owned and operated vehicles, back in January. This network will be Tesla’s first foray into truly autonomous vehicles - ones that aren’t being directly supervised by a driver. Later in February, Tesla’s executive team confirmed that the plans were on track for the launch of the Austin network both on X and during several interviews that they participated in.
At the end of February, we also found out that Tesla has applied for a Supervised Robotaxi license in California, where the network will also launch, but with safety drivers in place.
This is an ambitious plan, but FSD has really come a long way in the past year. FSD V12 was a massive step forward from V11, and V13 has made the experience smoother and safer than ever before. FSD V14 is expected to be another big step up with auto-regressive transformers and audio input.
Still on Track
Now, Elon has tripled down on the fact that Tesla will be launching their first autonomous robotaxi network in Austin - just two months away at this point. It seems that Tesla is fully set to launch their first fully unsupervised self-driving vehicles that will carry paying passengers in June.
Additional Cities
The best part is that Elon also confirmed that they’re targeting robotaxi networks launching in many cities within the United States by the end of this year. However, remember that this will be a Tesla-run network at first - Tesla owners won’t be able to add their vehicles to the Robotaxi fleet right away.
Adding Customer Vehicles
It will take some time before Tesla meets their strict internal safety requirements before it lets customers add their own vehicles to the network. Tesla’s executive team mentioned that they intend to let owners add their own vehicles to the fleet sometime in 2026. This happens to be the same time frame that Tesla plans to launch the Robotaxi across the United States, Mexico, and Canada — something that could only be done with customer-owned cars.
That final step will be bold—and it may come with complications, especially given that autonomous vehicle approval spans municipal, state or provincial, and even federal levels. There are plenty of regulatory hurdles ahead, but this is undoubtedly shaping up to be one of the most exciting times for Tesla.
Launch Event
With the Robotaxi network launching and Unsupervised FSD just around the corner, there’s a lot to get excited about. Tesla is expected to host a launch event at Gigafactory Texas in Austin to mark the debut of its first Robotaxi network. The company previously hinted that referral code users could receive invites—offering a rare chance to score an early ride in a Robotaxi outside the Hollywood studio lot.
Tesla’s engineering mule vehicles—used to test autonomy for future platforms—have resurfaced after an extended absence. The last time we saw them was back in July, when Tesla was gearing up for its initial We, Robot event. Since then, sightings have been scarce.
These vehicles typically signal that Tesla is testing new camera placements or validating FSD ground-truth data. This time, however, they appear to be outfitted exclusively with the updated camera hardware seen on the Cybercab.
New Sightings
The mules have now been spotted in Boston, Massachusetts, and Concord, New Hampshire—their first known appearances this far east. This suggests Tesla is actively collecting data to evaluate and optimize FSD performance in new regions. Thanks to Reddit user Ready_Medium_6693 for catching the one in Concord.
Elon Musk recently mentioned that Tesla plans to expand Robotaxi networks beyond the initial Texas and California launches. So while these sightings aren’t entirely unexpected, the speed of their arrival is. It suggests Tesla is confident in its ability to train FSD for local traffic rules and driving behaviors to the point it no longer needs a driver.
Bumper Cameras
The vehicle that’s been spotted in Boston is the usual Tesla engineering Model 3… except with one unique twist. It includes a front bumper camera. Shout out to @Dylan02939106 for catching the bumper camera in these photos.
The Refreshed Model 3 Mule with a Bumper Camera!
@Dylan02939106 on X
We previously released an opinion piece regarding whether the front bumper camera would be required for Unsupervised FSD. In our eyes, Tesla will require a bumper camera for Unsupervised FSD - if only to improve direct visibility in the bumper area of the vehicle. This is key for low-speed maneuvering in crowded areas like parking lots and garages, as well as for key features like Actually Smart Summon.
It isn’t surprising that Tesla is continuing to evaluate vehicles with a bumper camera - the Cybertruck, Cybercab, and Refreshed Model Y all have them now - and the rest of the lineup, including the flagship Model S and X, as well as the refreshed Model 3 - were supposed to eventually receive them as well.
With the Model S and Model X set for refreshes this year—and the front bumper camera on this Model 3 looking well-integrated rather than a temporary setup—it seems likely that front bumper cameras will soon become standard across Tesla’s entire lineup.
The Robotaxi Mule in Boston
@Dylan02939106 on X
In fact, Tesla’s newest iteration of the FSD computer has a slot for the Bumper Camera on all AI4/HW4 vehicles, so a future retrofit could even be possible.
These are some pretty exciting times - we may see Robotaxi networks actually deploy in time for Tesla’s lofty goal of “sometime in 2026” for cities throughout North America. Once many American cities begin to accept their deployment, it will be easier to seek homologation in Mexico and Canada, enabling deployment throughout the continent.
