Tesla Under Pressure to Open Up Supercharger Network to Competitors

Tesla will benefit from opening up its Supercharger network to all EVs

Tesla

Tesla's Supercharging network has been exclusive to Tesla owners partly due to the proprietary plug that's used in the U.S. and Canada. However, the company may have to make changes to access billions of dollars the U.S. government will spend to build more charging stations across the country.

Opening Up to Competition

Tesla's Supercharging network in the United States will have to become available to competitors due to a new requirement from the U.S. Department of Transportation. Reuters reports that the final provision will be announced next week, which will pressure Tesla to expand beyond its proprietary charging plug and include the CCS1 charging standard used by many of its competitors. Otherwise, Tesla will lose the chance to receive $7.5 billion in subsidies, which is part of President Joe Biden's plan to construct 500,000 electric vehicle chargers in the coming years.

Tesla's U.S. Supercharger network, with more than 40,000 chargers worldwide, is often regarded as the benchmark because of its reliability, speed, and availability. However, the network's exclusivity has led to non-Tesla owners being unable to use it. For example, Tesla drivers can buy an adapter to connect to CCS1 chargers, but non-Tesla owners cannot do the same with Superchargers.

Competition Among Companies

Chargers seeking to become part of the National Electric Vehicle Infrastructure (NEVI) program will need to use the CCS standard, the U.S. charging system standard used in nearly all charging stations except Tesla's Superchargers. Companies such as ChargePoint Holdings and EVgo Inc are expected to compete for funding under the NEVI program.

Unfortunately, this move ends the idea that Tesla's charging system, which offers the most reliable hardware, will be the choice for North America charging stations. Tesla opened up its connector design for any competitor to use, but it appears EVs will be stuck with the bulky CCS system.

Tesla's Response

Tesla has already opened up some of its Superchargers in Europe and Australia to non-Tesla EVs, however, Teslas and Superchargers in those regions already use the CCS charging standard (CCS2 is used in Europe and Australia), making it easier.

Tesla has previously stated that it plans to allow other EVs to access their Superchargers in the U.S. as well, but that is still in progress. Tesla is expected to reveal updated Superchargers that will offer the CCS1 plug alongside Tesla's NACS plug.

Elon Musk met with the Biden administration a few weeks ago to discuss several topics, including the charging network. Last year, Tesla wrote the Federal Highway Administration, offering the Biden administration suggestions on how to shape the charging program. The company has also responded to a recent request from Ohio officials that companies submit charging proposals. In addition, in Arizona, Tesla said it was open to upgrading its chargers or building new ones to meet federal requirements, although a final decision was not made.

Tesla is Setting Up Pop-Up Displays Across Malls in the United States

David Zhai on LinkedIn

Each year, around the Holiday season, Tesla puts up pop-up mall displays across the United States, Canada, and certain locations in Europe. It looks like Tesla is continuing this tradition once again this year, as David Zhai, Concept and Prototype Staff Manager at Tesla, has stated on LinkedIn that the Tesla Pop-Up Shops are returning.

Pop-Up Displays

Tesla intends to build small pop-up displays featuring Tesla vehicles, including the Cybertruck, at major malls throughout the United States. These displays are usually temporary and just for the holiday season. However, they’re placed in high-traffic areas, usually near the center of major malls - near food courts and rest areas. 

They’re also usually staffed by members of the local Delivery/Service Center, who are around to answer questions and show off the features of the vehicles on display. After all, seeing a Cybertruck from a distance is one thing - sitting inside is entirely another.

Other Regions

David Zhai didn’t mention whether these would be coming to other regions - just the United States. It seems that while Tesla previously ran these displays globally, it may not be the case this year. We’ll keep an eye out and see if they start popping up in Canada, Europe, or China - let us know if you spot one there!

Drive-By Displays

When Cybertruck launched, Tesla also held drive-by displays throughout North America and Europe. They drove the Cybertruck into places like New York’s Times Square while towing a Model 3 or Model Y on a trailer behind it. These displays were really popular and attracted tons of attention.

We’re hoping to see more of these drive-by displays make a comeback sometime soon. Many owners have yet to see the new Model 3 or the Tesla Semi up close and personal.

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Tesla Updates Referral Program, Bigger Discounts, Bigger Rewards

Not a Tesla App

Tesla has updated their referral program, and there are quite a few interesting changes to boot. There are now bigger discounts for buyers and bigger rewards for referrers, and it seems that the referral program has also had its cap reset.

The updated program has rolled out to North America - so both Canada and the United States. The changes are not active in Europe, China, or other regions - but keep your eyes out. Tesla will probably enable the new rewards in the coming days.

New Referral Discount

The new referral discount now provides up to $2,000 USD off your vehicle purchase, and includes any of Tesla’s vehicles - including the Cybertruck in the United States. The Model S, X and Cybertruck get the steepest discounts at $2,000 off, while the Model 3 and Model Y buyers get $1,000 off.

For Canadians, it's $2,600 CAD off your purchase, but the Cybertruck and Model 3 are exempt. In Canada, the Model Y gets the same discount as the Model S and X.

Inventory vehicles are included in the discount, which means you could potentially score a demo vehicle for several thousand dollars off right now. Used vehicles are not eligible for the discount.

In conjunction with the 0% Financing if you purchase FSD, now is one of the best times to purchase a new Tesla, especially with both the US and Canadian Federal EV Rebates potentially ending next year.

New Referral Reward

The reward is also much higher - $1,000 USD in the United States, and $1,300 CAD in Canada. That’s the highest the referral reward program has ever been, and it’s quite a big set of rewards. You can now obtain up to $10,000 USD or $13,000 CAD off your next vehicle purchase, or put it towards Tesla Shop Accessories, Supercharging, or even Tesla Service.

Interestingly, the program also says that referrers have the chance to win an invite to an upcoming special Tesla event. Given we just had We, Robot, the next event could be the launch of the Model Y Juniper or the $25,000 next-gen car.

Referral Reset

If you had maxed out the original referral program, meaning that you could no longer earn new referrals, Tesla has now reset the count. The updated program is once again a 10-referral limit, which will reset again either once Tesla updates the referral program or a 12-month cycle rolls over.

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