Popeyes commercial unmistakably features a Tesla with edited features
Popeyes
A 30-second commercial during the Super Bowl costs approximately $7 million, and the legacy brands were paying up for the big game. But, it was Tesla that was cashing in. According to Google Trends, Tesla, Model Y, and Model 3 were hot topics during the game.
The undisputed king of electric vehicles, which doesn't spend a dime on advertising, was getting all the attention as legacy brands promoted their (slow) transition to EVs. Tesla did appear in the game to make matters worse for those old-school brands. The face of Tesla, Elon Musk, scored some face time during the broadcast. The Tesla CEO, sporting a Doge Coin t-shirt, was spotted watching the game from a private box.
Legacy Brand Advertising
General Motors aired a one-minute ad in conjunction with Netflix. Will Ferrell starts the commercial by stating, "General Motors is going electric." Well, better late than never. Ironically, he is surrounded by zombies while saying the line, which could signify just how behind GM is; however, the ad states that more EVs will be in Netflix-produced shows and movies.
Dodge also produced a one-minute ad, at the cost of $14 million, to advertise their Ram 1500 Rev, a truck not slated to be on the road until well after the next Super Bowl in late 2024. Titled: Premature Electrification, the commercial was cringe-worthy, awkwardly trying to link medical conditions with electric vehicle myths.
Ads That Used Teslas
A Tesla did appear during the Super Bowl festivities in a Popeyes ad. There's no doubt it was a Tesla, but some post-production editing was done to make the vehicle described as "electric, of course," not a billboard for the automaker. The side repeaters were removed, and the door handles were altered.
Popeyes Superbowl Commercial
One commercial was unmistakably the world leader in electric vehicles but was a negative spot. The Dawn Project, a self-proclaimed safety advocate group, paid for a smear campaign aimed at Tesla's Full Self-Driving (FSD) system. The 30-second ad aired in Washington D.C. and some other state capitals, including Austin, Tallahassee, Albany, Atlanta and Sacramento. Dan O'Dowd, the founder of the Dawn Project, funded the ad. He is also the CEO of Green Hill Software, a company working on its automated driving systems. By the way, Teslas with Autopilot engaged are shown to be ten times safer than human-piloted cars.
As Musk enjoyed the game, the number of Google searches for his car company skyrocketed. That could mean a repeat performance of last year when Tesla reported a significant spike in orders after the Super Bowl. The competition must keep advertising - on Tesla's behalf.
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Last night, Tesla released software update 2024.45.25.15, which includes FSD V12.6.1. This update adds support for all HW3 vehicles, including the Model 3 and Model Y. We’re excited to see the continued support for HW3 owners.
FSD V12.6.1
V12.6.1 is now going wide, according to Ashok Elluswamy, Tesla’s VP of AI. This update is going to the Model 3 and Model Y for the first time - as only the Model S and Model X were included in FSD V12.6.
V12.6 is a big step forward for HW3 - it includes End-to-End on Highway, Improved City Streets Behavior, and Smoother and More Accurate Tracking - all contributing towards a better, smoother, and more comfortable build of FSD. You can read our comparison between FSD V12.6 and V13.2.2 here.
In short, FSD V12.6 performs considerably closer to V13 than V12.5.4.2 - which is a massive improvement. It performs as well as the Cybertruck version of FSD V13, which is still missing a few features when compared to other HW4 vehicles, but it’s a great sign for HW3. A lot of the improvements can be pointed to in the improvements to lane selection and decision-making - the vehicle tends to hesitate far less on V12.6, meaning the ride is a lot smoother. Many early V12.6 testers mentioned that it felt more like V13-mini than anything else.
Legacy Model S & X
We haven’t seen this update hit any legacy Model S and Model X vehicles just yet. We’re not sure whether Ashok’s statement of “generally” applies here - but it should. If you do get the update, please let us know.
Legacy Model S and Model X vehicles are still on an older FSD build and potentially won’t see another FSD update for a little while longer. While they do have the same FSD hardware as other vehicles, there are enough hardware differences that require a build specifically for these vehicles.
FSD V12.6.1 is going out now to the redesigned Model S and X with HW3 and all Model 3 and Model Y vehicles with HW3. The initial wave went out last night, and we expect to see more later today or tomorrow. If this release ends up going “wide,” we should see much larger waves go out next week.
Tesla has issued a recall for some vehicles due to issues linked to a revision of the Hardware 4 (HW4) computer that was introduced this past November. This recall affects all vehicles with the revised hardware except for the Cybertruck, as it uses a slightly modified version of the HW4 system.
Many vehicle owners have reported a complete failure of their Autopilot computer, which not only leaves the vehicle without FSD and Autopilot but also disables many of the active safety features that make a Tesla what it is.
Let’s take a look at this recall - because the recall is partially physical and partially a software recall.
HW4 Failure
Tesla has identified the failure and flagged it to the U.S. NHTSA (but not Transport Canada or Euro NCAP at the time of publishing) as a recall.
Tesla mentions that the vehicle’s FSD computer circuit board may short circuit, resulting in the loss of the rearview camera image. The recall itself is focused on the rearview camera - as not having a functional rearview camera breaks a Federal Motor Vehicle Safety Standard. However, it does impact more than just the rearview camera.
As previously mentioned, users have experienced the full loss of Autopilot and FSD on these vehicles, as well as reduced traction control and removal of safety features such as automatic emergency braking, collision avoidance assist, and forward collision warnings.
While the vehicle remains driveable, it is not necessarily a good idea to drive the vehicle with many of these features, especially with the reduced traction control noted by many people. We’ve already noted that while Tesla has been sending tow trucks to pick up some vehicles, it is also prompting owners to drive the vehicle to their service center in some cases.
Remedy
Unlike most of Tesla’s recalls, this one isn’t entirely an OTA recall, owing to the fact that people have already experienced circuit board shorts and are already waiting for replacements.
The software portion of the recall has already been mostly completed for any vehicles with Tesla software update 2024.45.25.3 or greater. However, a significant portion of the tracked fleet remains on update 2024.44.25.2 (approximately 20%), so we recommend updating your HW4 vehicle whenever you receive the notification.
On the hardware side, Tesla is immediately identifying and replacing hardware that has had circuit board failure. Tesla is also reaching out to customers who have expressed intermittent issues with Autopilot features, active safety features, or vehicle cameras that don't display correctly. If you have experienced any of these issues in a late 2024 vehicle, we recommend submitting a service ticket with Tesla to ensure that your vehicle isn’t affected by this recall.
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