Tesla is shaking up the traditional insurance industry with its innovative approach to vehicle insurance while forcing the industry to provide better rates for Teslas. The company's insurance arm also provides valuable information that Tesla is using to improve its products.
Tesla Insurance reported an annual premium run rate of $300 million as of the end of last year and growth of 20 percent a quarter. It's quickly becoming a significant player in the market. Tesla Insurance is now available in 12 states, with an average of 17% of customers using a Tesla Insurance product, which continues to rise. But there are several ripple effects Tesla creates as it disrupts another industry.
How Tesla Insurance is Different
As a refresher, Tesla insurance uses the driver's safety score to provide the premium. So basically, drive aggressively with that Model S Plaid and pay a higher premium. This is a significant improvement from the old fashion way the industry charges premiums, a formula that takes the driver's age and sex and the car's make, model and year to spit out a magic number to pay.
Tesla Forced the Competition to Respond
While Tesla has a fairer approach to the system, it's also shown other benefits. The motivation behind starting the Tesla Insurance business was to reduce the total cost of ownership for Tesla vehicles, which saw high premiums from third-party insurance companies. The company's priority remains to keep costs low and make insurance affordable for customers while maintaining a healthy bottom line. As the company continues to grow its insurance business, it is challenging the established insurance providers and forcing them to re-evaluate their pricing and offerings.
During the fourth quarter earnings call, Elon Musk said, "So it has a bigger effect than you think because it improves total cost, or insurance costs, even when they don't use Tesla Insurance, because now the other guys of the world have to compete with Tesla and cannot charge outrageous insurance for Teslas. So, it's great."
Helps Tesla Reduce Repair Costs
Tesla uses data collected from its insurance company to minimize the cost of repairing a Tesla after a collision. This collection of data and feedback has allowed Tesla to adjust the design of the car and the software to minimize repair costs while still maintaining its advanced safety features. Tesla is also working to improve its spare parts logistics, which can significantly impact repair times and costs.
The improvements made through this feedback loop are not limited to new cars but also apply to older vehicles, helping to reduce the total cost of ownership for all Tesla owners. In this way, Tesla is providing its customers with insurance options that better meet their needs and revolutionizing the entire automotive insurance industry.
Tesla's innovative approach to insurance has not only created a new standard in the industry but also has had a positive impact on its car designs. In addition, Tesla's use of insurance information is a prime example of how technology and data can be leveraged to enhance the product and customer experience.
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Rendering of what Tesla's license plate feature could look like
Not a Tesla App
Tesla update 2024.38 has started rolling out to several regions and vehicles. Thanks to Tesla hacker Greentheonly, we have a behind-the-scenes look at some new features coming to Teslas.
License Plate Display
According to Greentheonly, it looks like Tesla may soon let you display your actual license plate in the vehicle’s visualization on the screen. In our article, The Most Request Tesla Features, several readers suggested displaying the vehicle’s license plate in the visualization instead of a blank, white plate.
It looks like Tesla will be doing just that, at least in China. Green found references that appear to conclude that you’ll be able to display your vehicle’s plate on screen. This will likely be user input, so you could have it say anything you’d like, and it doesn’t have to be your actual license plate.
For many owners, who may find it difficult to remember their license plate, this could serve a practical purpose in addition to adding to the visualization's realism.
While Green was only able to say it’ll be available in China, we expect this is due to China’s software development team working on it and that it’ll eventually be released worldwide.
While code for this feature was found in update 2024.38, we may not be turned on in China yet. We suspect this feature may be a strong candidate for Tesla’s upcoming holiday update.
FSD Hardware Version Display
As part of the 2024.38 update, Tesla has now made it easy to determine whether your vehicle includes Hardware 3 or Hardware 4. You can now simply navigate to Controls > Software and tap Additional Vehicle Information. In addition to other hardware information about your vehicle, your Autopilot hardware version will now be listed as well.
You can see whether your vehicle has HW2.5, HW3, or AI4. This in-car display is useful, but if you don’t have access to the vehicle, you can always use our guide on how to determine the hardware version of a Tesla.
New Battery Health Test & Service Mode Improvements
Green found some additional things as well. There’s a new and improved Battery Health Test. The new test will show you how your car scores compared to similar vehicles in the Tesla fleet.
In addition, maintenance records can now be permanently stored “in the car.” It doesn’t appear that this feature is activated yet, but it’s likely in active development with some parts leaking out in the 2024.38 update.
Tesla has included various Service Mode improvements and new visualizations in this update.
Mr Li on X came across some covered-up Project Juniper vehicles recently and he managed to get various shots of the vehicle.
Juniper Images
This front image reveals what looks like two rows of lights, possibly confirming the front light bar for the Model Y refresh — similar to the one on the Cybercab.
The rear side has a lot of lights on it!
Mr Li on X
The rear side shows a ton of brake lights, but it’s not clear why. While it looks like the Model Y refresh will also feature a rear light bar similar to the Cybertruck, there isn’t strong evidence of that in this photo.
Mr Li on X
There's an obvious set of lights at the bottom, so it looks like the Model Y refresh will be similar to the new Model 3 where the bottom lights can operate as brake lights when the one-piece tail lights and trunk are up.
Mr Li on X
In the last photo, we see that the overall form factor of the refreshed Model Y will remain unchanged, and Tesla is focusing the changes on the front and rear ends of the vehicle, much like the Model 3 refresh. However, in this one shot, we can also see what appears to be red light leaking out of the rear camera cover opening, possibly due to the rear light bar.
The Model Y is not only Tesla’s best-selling vehicle but also the world’s best-selling car in 2023. This year, it’s expected to be the best-selling vehicle in the United States and again in the world, so this refresh will be huge for Tesla.
@DominicBRNKMN made another fantastic set of concepts based on these new images. Given he had the most accurate Model 3 Highland concept before the official launch, we’re pretty sure his latest work be close here as well.
@DominicBRNKMN
We’re super excited to see the eventual reveal of Project Juniper, which is expected in the first half of 2025. However, expect to see a few more leaks before production kicks off at Giga Shanghai.
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