Will Tesla's Stock Turnaround Help Musk Get Back on Top CEO List?

Elon Musk falls off the list of Top 100 CEOs

Brand Finance praised Tesla in two separate reports, calling it a sustainability leader and listing the company as the ninth most valuable brand globally. However, Tesla's CEO did not rank as well in the company's third report, the Brand Guardianship Index 2023.

As a result, Elon Musk has dropped out of the top 100 CEOs in the Brand Finance report, which measures the reputation and performance of the leaders of the world's leading brands. This drop is a notable change from last year when Musk was ranked 30th on the list.

Twitter's Impact on Tesla

However, the report seems much more concerned with Musk's performance at Twitter than with Tesla. One of the main reasons for this drop in reputation is Musk's tenure as CEO of Twitter, a role he took on in October 2022. His controversial restructuring of Twitter, which eliminated many positions to refocus the company on profitability, has put the brand under intense criticism from some business journalists and commentators. Musk has been the center of attention for several reasons, and the headlines are usually not kind to the 51-year-old.

The large volume of news stories about high legal fees, congressional hearings, resignations, and the decreasing popularity of Twitter as a social media platform have contributed to a drop in the company's reputation. Additionally, the reputation of Tesla as a company also dropped due to these controversies, according to the report.

Numerous Tesla investors have been hounding the board of directors to either have Musk more involved with Tesla and less distracted by Twitter or find a new CEO. Musk sold millions of Tesla shares to acquire Twitter. Since taking over Twitter, Tesla's stock was in free fall to close 2022, losing 70 percent of its value and closing out its worst quarter on record. However, Tesla stock has recently surged, partly due to a great earnings report. The stock is up almost 50% since the start of the year.

CEOs Must Enhance Brands

Brand guardians must uphold the reputation of the brands they are responsible for and ensure that internal and external stakeholders are confident in the brand executives' leadership and strategy. Failure to do so can lead to a drop in reputation due to wider public sentiment and media coverage of high-profile executive leaders.

As the case of Twitter and Elon Musk shows, a brand's reputation is closely tied to its leadership's reputation. It is essential for brand guardians to be aware of this and take appropriate action to protect and enhance the reputation of their brands.

Tesla Adds Interest-Free Payment Plan to Tesla Shop - FSD Payment Plan Next?

Not a Tesla App

Tesla has added payment plan options to its shop items for the first time. They’ve partnered with Klarna, a deferred payment provider, to spread the cost of items across multiple payments. For now, this appears to be limited to the Tesla Shop in the United States—no support for other regions quite yet.

Payment Options

Klarna’s primary payment option allows buyers to get 0% APR for 6 weeks, with 4 payments. The payment schedule is essentially one payment every two weeks for whichever product you buy - enabling you to buy now, and pay later with 0% financing.

For example, the payment schedule for the $420 Wall Connector is evenly divided into four portions. Of course, you’d also have to pay for shipping and taxes, both of which will be included in your first payment.

For some of Tesla’s more expensive Shop options - like the Cybertent, this could be a fantastic means for some owners to pick up something more expensive without having to worry about interest charges on their credit card.

Klarna also offers some other payment schedules, which do have interest. While these are far more expensive and are more like credit cards, they still provide buyers a means to buy now and pay over time. These are all open loans as well, so you can pay them down at a faster rate, thereby reducing the overall interest.

FSD Payment Options?

We’d love to see an equivalent payment option available for Tesla’s FSD purchase, which is currently $8,000, even if it's bought after the vehicle purchase. The high upfront cost is likely one reason why Tesla’s FSD subscription is so popular.

It’s likely that purchasing FSD is much more popular at the time of vehicle purchase, as owners can roll the cost of FSD into their financing rather than paying the full $8,000 later on.

IPO Filing

Interestingly enough, along with today’s news that Klarna is working with Tesla, Klarna has also filed for an IPO in the United States. It is one of the first financial tech (FinTech) companies to file for an IPO in 2025 and, interestingly, one of the first European companies to conduct an IPO in the United States.

For those who trade in the financial sector, this will be one to watch—Klarna was valued at around $46 billion in 2021 and is now valued at approximately $15 billion. Partnering with a large and well-known brand like Tesla could uplift Klarna, but that’s all financial speculation.

Follow

Follow

Follow

A Look at Tesla's Beach Buggy Racing Leaderboards – Supercharger Edition

Not a Tesla App

Earlier this year, Tesla released a update for its Beach Buggy Racing 2 game in update 2024.20, which brought a new leaderboard feature to the game.

Grab your wheel, and step on the accelerator, because it's time to take a look at Tesla’s updated Beach Buggy Racing 2 – Supercharger Edition.

Supercharger Leaderboards

Tesla introduced Supercharger Leaderboards to the game, which means anytime you’re at or near a Supercharger site, you can open up Beach Buggy Racing, and compete against other real people in a local leaderboard. Leaderboard are time-based, so that you’re able to compete against other drivers even if there’s no one else currently at the Supercharger.

Leaderboards are available for each track and are location specific, meaning that all Supercharger locations have their own unique leaderboard.

When you arrive at a Supercharger Tesla will prompt you to play Beach Buggy Racing and take a stab at the Leaderboards, but you don’t actually need to be charging to play. All the game requires is that your vehicle is physically at the Supercharger location.

So far, there are no global leaderboards, but competing with fellow Tesla owners at your local Supercharger offers a fun way to pass the time during a 15-minute charge.

Vehicle Colorizer

Not a Tesla App

One lesser known feature of Beach Buggy Racing is that changing your vehicle’s on-screen color through Tesla’s Colorizer will also change the way your vehicle looks in Beach Buggy Racing. It’s a neat little easter egg, but it's all the small details that count. The paint style options apply as well – so Solid, Matte, and Metallic also all reflect in the game.

How to Play Beach Buggy Racing

There are a few ways to play Beach Buggy Racing, and Tesla has thought of everything for this specific game.

You can open up the game from Tesla Arcade when the vehicle is in Park. You have three control options – using the touchscreen, using a Bluetooth or USB controller, or using your vehicle’s steering wheel.

If you’re using the steering wheel, keep in mind that unless you’ve got a Cybertruck with Steer-by-Wire, your actual wheels will also turn. This can add some flat spots to your tires if you play excessively. We recommend using a controller or the touchscreen. Keep in mind that if you’re playing with the vehicle’s steering wheel, you actually use the Brake pedal to accelerate, not the real accelerator pedal.

The author recently took first place at the Leaderboards for the Supercharger in Scarborough, so if you’re in Toronto anytime, feel free to challenge my score! If you’re a leaderboard holder, come let us know where you took first place in the forums.

Follow

Follow

Follow