Contestant wins Tesla Model Y on The Price is Right
Not a Tesla App
In January 18th, 2023’s “Geniuses” episode of The Price is Right, they unveiled a Tesla Model Y and a 220v connector as a showcase prize, alongside a virtual game room.
In order for a contestant to win the showcase prize on The Price is Right, they must bid as close to the actual retail price as possible without going over. If their bid is closer to the retail price than the other contestant’s bid, they win.
The contestant, named David, put in a bid of $77,000 for the Model Y and gaming chairs. The price came in at $78,500, so David won!
The Model Y David won is a white Long Range model with 331 miles of range and Enhanced Autopilot, a $6,000 upgrade option.
How does 'The Price is Right' obtain their prizes?
Tesla spends no money on advertising or commercials. This is on purpose and has worked well in Tesla’s favor because they’ve ballooned to becoming one of the most sought-after, respectable, and valuable automotive companies in the world. Tesla’s products speak for themselves… literally.
According to Chris Johnson, a former IRS lawyer, on Quora, The Price is Right doesn’t purchase prizes. Instead, they’re all given to the show by various manufacturers to give away to the contestants. “At the end of the day, giving away these prizes is essentially glorified advertising,” Johnson writes on Quora. “Did you notice how each and every prize is described in intimate detail? The companies giving the prizes to the show hope that the millions of people watching [will] like what they see, and go out and buy the very same items themselves. If a company ends up selling just one of the same items that was featured on the show, they recoup most of what they gave away.”
The Price is Right has been giving away cars and high-expense products for many years. The most expensive prize was, according to CBS, an Audi R8 V8 Spyder Quattro S Tronic.
Not the first or second Tesla on 'The Price is Right'
This Tesla Model Y is the third Tesla that has appeared on the popular game show. On April 22nd, 2010, The Price is Right gave away a first-generation Tesla Roadster. Drew Carey, the show’s host, said that it was worth more than $112,000. Adjusted for inflation, that’s roughly $152,500 today, which is about the price of a spec’d out Plaid Model X.
Carey also mentioned that he has a friend that has a Tesla Roadster, and it drives like a slot car. “It’s fantastic!” he said with a smile.
At the time of that airing, Tesla had just started mass-producing the Roadster. It was based on the chassis for the Lotus Elise and was the first highway-legal serial production all-electric car to use lithium-ion battery cells, according to CleanTechnica.
In May 2019, a contestant won a black Tesla Model 3. Before unveiling the vehicle, Carey asked Gregory, the contestant, if he was going to share his winnings with his friend Michael. “We’re splitting everything,” Gregory responds. “Ah, man, I don’t know,” Carey answers with a laugh.
Watch the full “Geniuses” episode of The Price is Right on CBS.
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Tesla has added payment plan options to its shop items for the first time. They’ve partnered with Klarna, a deferred payment provider, to spread the cost of items across multiple payments. For now, this appears to be limited to the Tesla Shop in the United States—no support for other regions quite yet.
Payment Options
Klarna’s primary payment option allows buyers to get 0% APR for 6 weeks, with 4 payments. The payment schedule is essentially one payment every two weeks for whichever product you buy - enabling you to buy now, and pay later with 0% financing.
For example, the payment schedule for the $420 Wall Connector is evenly divided into four portions. Of course, you’d also have to pay for shipping and taxes, both of which will be included in your first payment.
Payment 1
Payment 2
Payment 3
Payment 4
Amount
$105
$105
$105
$105
Payment Due
Day of Purchase
Week 2
Week 4
Week 6
For some of Tesla’s more expensive Shop options - like the Cybertent, this could be a fantastic means for some owners to pick up something more expensive without having to worry about interest charges on their credit card.
Klarna also offers some other payment schedules, which do have interest. While these are far more expensive and are more like credit cards, they still provide buyers a means to buy now and pay over time. These are all open loans as well, so you can pay them down at a faster rate, thereby reducing the overall interest.
Payment Schedule
Payment Rate
Interest Rate
6 Months
Monthly
7.99% to 33.99%
12 Months
Monthly
7.99% to 33.99%
FSD Payment Options?
We’d love to see an equivalent payment option available for Tesla’s FSD purchase, which is currently $8,000, even if it's bought after the vehicle purchase. The high upfront cost is likely one reason why Tesla’s FSD subscription is so popular.
It’s likely that purchasing FSD is much more popular at the time of vehicle purchase, as owners can roll the cost of FSD into their financing rather than paying the full $8,000 later on.
IPO Filing
Interestingly enough, along with today’s news that Klarna is working with Tesla, Klarna has also filed for an IPO in the United States. It is one of the first financial tech (FinTech) companies to file for an IPO in 2025 and, interestingly, one of the first European companies to conduct an IPO in the United States.
For those who trade in the financial sector, this will be one to watch—Klarna was valued at around $46 billion in 2021 and is now valued at approximately $15 billion. Partnering with a large and well-known brand like Tesla could uplift Klarna, but that’s all financial speculation.
Earlier this year, Tesla released a update for its Beach Buggy Racing 2 game in update 2024.20, which brought a new leaderboard feature to the game.
Grab your wheel, and step on the accelerator, because it's time to take a look at Tesla’s updated Beach Buggy Racing 2 – Supercharger Edition.
Supercharger Leaderboards
Tesla introduced Supercharger Leaderboards to the game, which means anytime you’re at or near a Supercharger site, you can open up Beach Buggy Racing, and compete against other real people in a local leaderboard. Leaderboard are time-based, so that you’re able to compete against other drivers even if there’s no one else currently at the Supercharger.
Leaderboards are available for each track and are location specific, meaning that all Supercharger locations have their own unique leaderboard.
When you arrive at a Supercharger Tesla will prompt you to play Beach Buggy Racing and take a stab at the Leaderboards, but you don’t actually need to be charging to play. All the game requires is that your vehicle is physically at the Supercharger location.
So far, there are no global leaderboards, but competing with fellow Tesla owners at your local Supercharger offers a fun way to pass the time during a 15-minute charge.
Vehicle Colorizer
Not a Tesla App
One lesser known feature of Beach Buggy Racing is that changing your vehicle’s on-screen color through Tesla’s Colorizer will also change the way your vehicle looks in Beach Buggy Racing. It’s a neat little easter egg, but it's all the small details that count. The paint style options apply as well – so Solid, Matte, and Metallic also all reflect in the game.
How to Play Beach Buggy Racing
There are a few ways to play Beach Buggy Racing, and Tesla has thought of everything for this specific game.
You can open up the game from Tesla Arcade when the vehicle is in Park. You have three control options – using the touchscreen, using a Bluetooth or USB controller, or using your vehicle’s steering wheel.
If you’re using the steering wheel, keep in mind that unless you’ve got a Cybertruck with Steer-by-Wire, your actual wheels will also turn. This can add some flat spots to your tires if you play excessively. We recommend using a controller or the touchscreen. Keep in mind that if you’re playing with the vehicle’s steering wheel, you actually use the Brake pedal to accelerate, not the real accelerator pedal.
The author recently took first place at the Leaderboards for the Supercharger in Scarborough, so if you’re in Toronto anytime, feel free to challenge my score! If you’re a leaderboard holder, come let us know where you took first place in the forums.
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