Tesla is a regular in the news cycle; if it's not about the vehicle, it's about the CEO. It's no secret Tesla stock is down, and investors who are long on the stock have lost a considerable amount over the past month. One of those investors is Gary Black, the Future Fund managing partner, who said in August that Tesla is the fund's largest position. Black is calling on Tesla to hire a public relations department to inform the media and the public of the positives around the brand.
Oddly enough, at the shareholders' event in August, Black said, "the thing we worry about most is not PR; it's succession." Now it seems that is what Black is worried about. He recently tweeted: People can't complain about the media if TSLA refuses to correct articles that are wrong, or worse, won't maintain relationships with TSLA beat reporters and editors so they can get TSLA's POV out when needed. Strong PR will be needed to sell FSD safety. Think long-term.
Black's stance may be understandable to some, especially those who have watched their trading account shrink, but it's implausible because Tesla doesn't need a PR department.
Musk and the Mainstream Media Don't Mix
Musk is currently using his new company to hold mainstream media accountable. In case you missed it, he's releasing the Twitter Files, a detailed report backed up with real emails to show suppression of true stories.
The Tesla CEO also regularly calls out media outlets for false stories, misleading headlines and biased reporting. Musk will not hire a team to try to steer newsrooms, something he has so little respect for, and it's unlikely legacy media outlets will listen.
Media Biased Against Tesla
Bad news generates more views and clicks and keeps the advertisers paying. Even when the news isn't bad, take, for example, a recent Reliability Report by Consumer Reports. Most, if not all, mainstream media declared Tesla as the terrible one, even though Tesla moved up four spots from the previous year. It was hard to find a mention of the manufacturers that scored less. Those included Chevrolet, GMC, Volkswagen, Jeep, and Mercedes Benz. Yes, the expensive luxury brand was dead last in reliability. That is a story.
Reporters also picked up that electric vehicles scored low for reliability. Consumer Reports said it was because EVs are new on the market. However, scoring even lower were full-sized pickups. Those have been on the market for quite a bit longer.
Tesla, which also has not spent a dime on advertising, disbanded its public relations department in 2020. That's unheard of by a company its size, especially in the automotive sector. However, Tesla and Elon have something much better — you are reading it right now. Not a Tesla App is one of several blog sites that publish news about Tesla daily. Many of these websites have writers who own Teslas. The stories are much more accurate, positive and just plain better than anything readers will find in the mainstream. Who says bias must be negative?
Word of Mouth Advertising
Now add hundreds, maybe even thousands of loyal enthusiasts who defend and promote Tesla on social media platforms. Next, throw into the mix the hundreds of thousands of Tesla owners who quite often are spokespeople for the company whenever they get out of the car. I've been sure to add 10 minutes of travel time to my drives because I'm likely to get asked some questions at the grocery store or car wash.
This kind of advertising money cannot buy, and it's the kind of positive publicity media will not share. So while Black's concerns are legitimate, a PR department is not the solution. Instead, Tesla needs to keep doing what it's been doing and let the product, its fans and the Tesla-inspired websites do the rest.
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Earlier this year, Tesla released a update for its Beach Buggy Racing 2 game in update 2024.20, which brought a new leaderboard feature to the game.
Grab your wheel, and step on the accelerator, because it's time to take a look at Tesla’s updated Beach Buggy Racing 2 – Supercharger Edition.
Supercharger Leaderboards
Tesla introduced Supercharger Leaderboards to the game, which means anytime you’re at or near a Supercharger site, you can open up Beach Buggy Racing, and compete against other real people in a local leaderboard. Leaderboard are time-based, so that you’re able to compete against other drivers even if there’s no one else currently at the Supercharger.
Leaderboards are available for each track and are location specific, meaning that all Supercharger locations have their own unique leaderboard.
When you arrive at a Supercharger Tesla will prompt you to play Beach Buggy Racing and take a stab at the Leaderboards, but you don’t actually need to be charging to play. All the game requires is that your vehicle is physically at the Supercharger location.
So far, there are no global leaderboards, but competing with fellow Tesla owners at your local Supercharger offers a fun way to pass the time during a 15-minute charge.
Vehicle Colorizer
Not a Tesla App
One lesser known feature of Beach Buggy Racing is that changing your vehicle’s on-screen color through Tesla’s Colorizer will also change the way your vehicle looks in Beach Buggy Racing. It’s a neat little easter egg, but it's all the small details that count. The paint style options apply as well – so Solid, Matte, and Metallic also all reflect in the game.
How to Play Beach Buggy Racing
There are a few ways to play Beach Buggy Racing, and Tesla has thought of everything for this specific game.
You can open up the game from Tesla Arcade when the vehicle is in Park. You have three control options – using the touchscreen, using a Bluetooth or USB controller, or using your vehicle’s steering wheel.
If you’re using the steering wheel, keep in mind that unless you’ve got a Cybertruck with Steer-by-Wire, your actual wheels will also turn. This can add some flat spots to your tires if you play excessively. We recommend using a controller or the touchscreen. Keep in mind that if you’re playing with the vehicle’s steering wheel, you actually use the Brake pedal to accelerate, not the real accelerator pedal.
The author recently took first place at the Leaderboards for the Supercharger in Scarborough, so if you’re in Toronto anytime, feel free to challenge my score! If you’re a leaderboard holder, come let us know where you took first place in the forums.
On October 26, Tesla’s VP of AI, Ashok Elluswamy, announced that the company would soon release a fix for multiple warnings when FSD is degraded due to obstructed cameras. This update, part of FSD 12.5.6.2, addresses feedback from Tesla drivers, like X user TGWoodsy, who pointed out that these repeated alerts can be distracting, especially during bad weather.
FSD 12.5.6.2 started rolling out to employees on November 5th and was soon replaced with another update, version 12.5.6.3, a few days later. With FSD 12.5.6.3 now rolling out widely to AI4 vehicles, we have our first look at Tesla’s improved warning system.
Thanks to Jeff on X, we have our first look at Tesla’s new camera-obstructed warning. It now offers clearer, more specific information on which cameras are obstructed and actionable steps to improve visibility.
Warning
In previous versions, Tesla’s FSD would occasionally display a generic “degraded” warning whenever camera visibility was impacted, especially by rain, snow, or dirt. These warnings could trigger multiple alerts in quick succession, leading to audible notifications that were more distracting than helpful.
In FSD 12.5.6.3, Tesla has revamped this approach. Instead of repeatedly notifying drivers of degraded visibility, the system now provides a similar warning message that shows which camera’s visibility is limited and states that Autopilot features may be limited.
New Alert with Tips
@juztenough
In addition to the warning message, Tesla now displays an alert in the bottom left corner of the UI for Model 3 and Model Y owners that could be swiped away.
This notification gives you some additional information on why Autopilot may be degraded. It looks like Tesla stopped using the term FSD in these alerts and is now using “Autopilot,” hinting that this feature will also be available for regular Autopilot use. This new notification gives you a tip on how to improve camera clarity and even displays a thumbnail of the camera that’s obstructed.
This notification also has a View button that can be tapped to display more information about the camera or cameras that are obstructed.
Detailed View
Tesla has also added an option to view more in-depth information on the obstruction, allowing users to identify which specific camera is impacted and exactly where it’s located on the vehicle. By tapping “View,” drivers can open a detailed modal next to the FSD visualization. This pop-up displays a diagram of the vehicle and highlights the obstructed camera in question. This can be especially useful if it’s one of the front-facing cameras.
Tesla vehicles with Hardware 3 (HW3) have three front-facing cameras, while those with Hardware 4 (HW4) include two. The detailed view outlines the location of the obstructed cameras and shows a larger view of the obstructed camera, giving users a better idea of why it may be obstructed.
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