Tesla is a regular in the news cycle; if it's not about the vehicle, it's about the CEO. It's no secret Tesla stock is down, and investors who are long on the stock have lost a considerable amount over the past month. One of those investors is Gary Black, the Future Fund managing partner, who said in August that Tesla is the fund's largest position. Black is calling on Tesla to hire a public relations department to inform the media and the public of the positives around the brand.
Oddly enough, at the shareholders' event in August, Black said, "the thing we worry about most is not PR; it's succession." Now it seems that is what Black is worried about. He recently tweeted: People can't complain about the media if TSLA refuses to correct articles that are wrong, or worse, won't maintain relationships with TSLA beat reporters and editors so they can get TSLA's POV out when needed. Strong PR will be needed to sell FSD safety. Think long-term.
Black's stance may be understandable to some, especially those who have watched their trading account shrink, but it's implausible because Tesla doesn't need a PR department.
Musk and the Mainstream Media Don't Mix
Musk is currently using his new company to hold mainstream media accountable. In case you missed it, he's releasing the Twitter Files, a detailed report backed up with real emails to show suppression of true stories.
The Tesla CEO also regularly calls out media outlets for false stories, misleading headlines and biased reporting. Musk will not hire a team to try to steer newsrooms, something he has so little respect for, and it's unlikely legacy media outlets will listen.
Media Biased Against Tesla
Bad news generates more views and clicks and keeps the advertisers paying. Even when the news isn't bad, take, for example, a recent Reliability Report by Consumer Reports. Most, if not all, mainstream media declared Tesla as the terrible one, even though Tesla moved up four spots from the previous year. It was hard to find a mention of the manufacturers that scored less. Those included Chevrolet, GMC, Volkswagen, Jeep, and Mercedes Benz. Yes, the expensive luxury brand was dead last in reliability. That is a story.
Reporters also picked up that electric vehicles scored low for reliability. Consumer Reports said it was because EVs are new on the market. However, scoring even lower were full-sized pickups. Those have been on the market for quite a bit longer.
Tesla, which also has not spent a dime on advertising, disbanded its public relations department in 2020. That's unheard of by a company its size, especially in the automotive sector. However, Tesla and Elon have something much better — you are reading it right now. Not a Tesla App is one of several blog sites that publish news about Tesla daily. Many of these websites have writers who own Teslas. The stories are much more accurate, positive and just plain better than anything readers will find in the mainstream. Who says bias must be negative?
Word of Mouth Advertising
Now add hundreds, maybe even thousands of loyal enthusiasts who defend and promote Tesla on social media platforms. Next, throw into the mix the hundreds of thousands of Tesla owners who quite often are spokespeople for the company whenever they get out of the car. I've been sure to add 10 minutes of travel time to my drives because I'm likely to get asked some questions at the grocery store or car wash.
This kind of advertising money cannot buy, and it's the kind of positive publicity media will not share. So while Black's concerns are legitimate, a PR department is not the solution. Instead, Tesla needs to keep doing what it's been doing and let the product, its fans and the Tesla-inspired websites do the rest.
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Back in 2023, Tesla put together a rather unique Supercharger site idea - one with a CyberCanopy. This canopy is intended to provide solar power for Supercharging, helping to reduce the impact on the local grid while also providing a futuristic and Cybertruck-themed location that would set it apart.
Unfortunately, the plans never moved beyond the filing stage. Instead, Tesla opened a standard-looking Supercharger at the same Canton, Massachusetts location. However, the site is still well-situated just off the highway and benefits from natural tree cover in the parking area.
However, Tesla is at it again with a concept for another CyberCanopy with RGB lighting. Thanks to MarkoRP for spotting this. No April Fool’s this time.
We want to build a few Superchargers cool enough to be worthy of the trip itself. - Max de Zegher
CyberCanopy 2
This second Supercharger with CyberCanopy is set for Roswell, New Mexico, at the Whataburger in town. Featuring just eight stalls, this will be one of Tesla’s smaller Supercharger sites, but for what it lacks in size, it makes up for it in uniqueness. The charging stalls are covered from the rain by a futuristic, Cybertruck-themed canopy, which will have solar panels installed on the top of it.
According to the plans, the CyberCanopy boasts 20.88kW of solar panels on its roof, providing shelter from the elements while also providing some power back to the grid.
RGB Lighting
At nighttime, the Supercharger will make a big statement. Tesla intends to light the long edges of the canopy, which will not only look amazing, but it’ll actually make finding the Supercharger easier in a large parking lot.
The lighting coming off the edge of the canopy reminds us a lot of the lightbar on the Cybertruck and now the new Model Y. It’s definitely the direction Tesla is moving for all their models, so expect all future models to have it, including the new Roadster and the next-gen model.
Tesla’s Max de Zegher also took to X after the plans for the new Supercharger were found and shared the image above. He stated that Tesla wants to build a few cool Superchargers that will be worth stopping at, even if they’re out of the way a little bit. So it seems like this isn’t just a concept, but an idea that Tesla wants to expand to several areas around the country or world.
We want to build a few Superchargers cool enough to be worthy of the trip itself. Wish we could have kept it under wraps for longer, but submittal was needed for Planning Approval. We can't hide anything from @MarcoRPi1! 🙂 pic.twitter.com/X2WaKDd408
This particular site doesn't have a Megapack or other form of energy storage, unlike the upcoming Harris Ranch Supercharger site in California. That means that Tesla won’t be storing the solar energy gained from this site, but instead will be either offsetting the immediate grid impact or serving energy back to the grid when the site isn’t actively charging.
Tesla will likely be incorporating V4 Superchargers, including both V4 posts and the new, more powerful V4 Cabinets, as the permit states that Tesla will be redesigning the site internally before beginning construction. For Cybertruck owners, 500kW charging may be around the corner.
We’re hoping Tesla continues to deploy these kinds of Supercharger sites around the world - they make a stylistic statement about Tesla’s futurism, like the Shell gas station that was upcycled into a Supercharger site earlier this year in Spain.
They also make a big impact for ownership because it is a far more comfortable charging experience when you stop at a site that’s shaded from the elements - and one that’s better for the environment with offset emissions.
It was a rainy April 1st when a news-searching author went on a delve into the depths of April Fools to find fact from falsehood. And while we found a lot of fantastic jokes, we also found some good ideas.
So, with a shoutout to MarcoRP on X, whose April Fool’s Joke gave us a good run for our money for a couple of minutes, we thought to ourselves - what would a Cybercab Charging Station / Cleaning Hub really look like?
Cybercab Wireless Charging Sites
Now, before continuing, we’d like to point out that the image up top is a joke from Marco - it isn’t an accurate or real site map submission from Tesla. However, it gave us the impetus to think critically about what is required for a Robotaxi fleet, based primarily on the Cybercab, to be able to service a city.
Requirements
Tesla will likely need to charge a small fleet of Cybercabs at a single time and in a single place. That means that the site needs to be large enough to cover a major metro area while also still being compact enough to not cost too much money to build out.
In addition, we need to factor in charge times. The Cybercab is likely to launch with a battery around 50 kWh, which will result in a range of approximately 300 miles. With that much range, the average Cybercab may not need to charge more than once or at all during daytime shifts, so instead, most of the vehicles will charge overnight.
MarcoRP
Math and Charge Times
The overnight charging means that most of these vehicles could be charged slowly. When we did some back-of-the-napkin math last year, we determined that Tesla’s wireless charger will likely peak around 17 kW (for comparison, Tesla’s Wall Connector at 32 amps charges at about 7 kW). If we scale Tesla’s wireless charger down slightly to 10 kW, accounting for some energy loss and the potential size of the site, that means a Cybercab will be able to charge in about 5 hours.
Tesla’s upcoming V4 Supercharger unit can currently handle 1.5MW per cabinet, but this slower-speed charging is A/C, not DC, which means there is a step-down loss of about 3-5%. Let’s make that a comfortable 10% for any other overages, but we can estimate around 1.35MW of power. That 1.3MW will easily handle charging up to 100 Cybercabs at once - all wirelessly, using Tesla’s unique beam-forming and beam-steering technology to keep efficiency high at every single stall.
Within about 5 hours, a whole fleet of 100 Cybercabs could be charged overnight when electricity rates are cheaper and still be out in time for the morning commute.
While this is all just hypothetical, it really does make sense that Tesla will be establishing these sites that won’t require much space or a ton of energy.
Tesla recently curtained off a large section of the parking garage at Giga Texas, as well as some of their chargers on the eastern end of the facility, leading us to believe they may just be testing this at scale internally.
There’s a lot to look forward to with Tesla’s V4 Supercharger deployment coming this year and with Robotaxi launching in just a couple of months.
